The Mere Exposure Effect and Social Media Persuasion

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Hoe kan je je slagkracht online vergroten en als medewerker een betere ambassadeur worden voor de organisatie of het bedrijf. Concrete tips voor sociale media en websites.

Social Media

The more we see something,
The more we like it.
THE MERE
EXPOSURE
EFFECT
- Zajonc, 1968

• Two-step flow theory: 1940
• The primacy effect: 1946
• Cialdini, Six key principles of influence: 1984
• Carnegie, How to win friends and influence people: 1936
• Uses and gratifications theory: 1959
• Cognitive dissonance theory: 1957

“ONLINE SUCCES GAAT
OM HERHALEN,
HERHALEN EN
HERHALEN.”
1

“Niet communiceren is soms
de beste communicatie”

MAAK HET JE
VOLGERS NIET
ONNODIG
MOEILIJK!

Doelstelling:
- Workshops geven over politieke communicatie
en sociale media

PLAATS MENSEN
OP JE WEBSITE EN
SOCIALE MEDIA
3

reinout@exposure.be - 0486/72.16.45 - www.exposure.be
• Optimalisatie
• Opleiding
• Personal branding
• Online cursus + boek
• Let’s connect!

PLAATS MENSEN
OP JE WEBSITE EN
SOCIALE MEDIA
2

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The Mere Exposure Effect and Social Media Persuasion

1. REINOUT VAN ZANDYCKE

8. The ART of persuasion?

10. MIJN ADVIES

11.

12.

13.

14.

15.

16. The more we see something, The more we like it. THE MERE EXPOSURE EFFECT - Zajonc, 1968

17. • Two-step flow theory: 1940 • The primacy effect: 1946 • Cialdini, Six key principles of influence: 1984 • Carnegie, How to win friends and influence people: 1936 • Uses and gratifications theory: 1959 • Cognitive dissonance theory: 1957

18.

19.

20.

21. “DAN ECHT HELEMAAL NIETS VERANDERD?”

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43. 4/02/2019 43

44. BELANGRIJKSTE SOCIALE MEDIA?

45.

46. “ONLINE SUCCES GAAT OM HERHALEN, HERHALEN EN HERHALEN.” 1

47. FOCUS & STRATEGIE!

48. Keukens?

49.

50.

51.

52.

53.

54.

55. 1 onderwerp – 1 persoon

56. HET IS AAN JOU DE KEUZE!

57. KIEZEN IS VERLIEZEN WINNEN!

58. WAAROM IS DIE FOCUS NODIG?

59. VERMIJD RUIS!!!!

60.

61.

62. “Niet communiceren is soms de beste communicatie”

63.

64. EEN KLEINE QUIZ…

65.

66.

67.

68.

69. GENT

70. ……

71. “ONLINE SUCCES GAAT OM HERHALEN, HERHALEN EN HERHALEN.” 1

72. 7  22

73.

74. 3000

75.

76. 150 500

77. 150 500

78. MAAK HET JE VOLGERS NIET ONNODIG MOEILIJK!

79.

80. KIEZEN IS VERLIEZEN WINNEN!

81.

82. JE BENT WAT JE… ???

83. JE BENT WAT JE DEELT

84.

85.

86.

87.

88.

89. Doelstelling: - Workshops geven over politieke communicatie en sociale media

90. Enkel maar saaie berichten dan?

91.

92.

93.

94.

95. COPY & PSYCHOLOGIE

96.

97. SOCIAAL BEWIJS 2

98.

99. MONKEY SEE MONKEY …

100.

101.

102. 500%

103.

104.

105.

106.

107.

108.

109.

110.

111.

112.

113.

114.

115.

116.

117. PLAATS MENSEN OP JE WEBSITE EN SOCIALE MEDIA 3

118.

119.

120. DOE TENMINSTE ALSOF JE HET GRAAG DOET.

121. V: 71% M: 58%

122.

123. 55%

124.

125.

126.

127. 4/02/2019 http://www.digie.be 127

128.

129.

130.

131.

132.

133.

134. MEEST GEMAAKTE FOUT?

135. TAGGEN 4

136.

137.

138. TEKST OP DE FOTO 5

139.

140.

141.

142. BEELDVOERDER!!!

143. reinout@exposure.be - 0486/72.16.45 - www.exposure.be • Optimalisatie • Opleiding • Personal branding • Online cursus + boek • Let’s connect!

144. 15%

145. “ONLINE SUCCES GAAT OM HERHALEN, HERHALEN EN HERHALEN.” 1

146. PLAATS MENSEN OP JE WEBSITE EN SOCIALE MEDIA 2

147. TAGGEN 3

148. TEKST OP DE FOTO 4

149. MONKEY SEE MONKEY … 5

150.

151. reinout@exposure.be - 0486/72.16.45 - www.exposure.be • Optimalisatie • Opleiding • Personal branding • Online cursus + boek • Let’s connect!

Editor's Notes

Allemaal gratis en door de kracht van informatie en mensen kunnen ze jullie veel tijd en geld besparen. Wie kent ze allemaal? Wie kent er een? Wie wil eens een gokje wagen?

The Mere Exposure Effect and Social Media Persuasion

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Editor's Notes