The document discusses 8 emerging digital trends including real object digitization, connected TV, connected objects, mobile payments, curation, social commerce, and enterprise 2.0. It focuses on how 3D printing and nanotechnology may allow physical objects like cosmetics to be digitized and printed at home, which could significantly disrupt industries like cosmetics that currently rely on physical distribution channels. The document also discusses the fragmentation of the internet across different devices and platforms, called the "Splinternet," and the challenges this poses for content creators and advertisers.

1. 8
latest
digital
trends
digitall
STRAT
to
watch
By
Emmanuel Vivier
Helping companies
to understand
the future of digital
www.hubins)tute.com
Paris
-­‐
7th
of
november
Emmanuel
Vivier
|
+33
6
11
62
37
94
|
emmanuel.vivier@hubins;tute.com|
@hubins;tute
©
HUBins;tute.com

2. 8
latest
digital
trends
to
watch
What
is
hot?
Understanding
where
to
focus
and
where
to
go…
1. Real
objects
digi;za;on
2. Connected
tv
&
splinternet
3. Connected
objects
4. SoLoMo
5. Mobile
payment
&
retail
2.0
6. Cura;on
7. Customers
to
Customers:
towards
social
commerce
8. Enterprise
2.0
©
HUBins;tute.com

3. 1/8
REAL
OBJECTS
DIGITIZATION
3D
prin(ng
is
going
to
revolu(onize
the
world
(and
retail)

4. But
wait…
L’Oréal
is
about
real
goods,
not
digital…
©
HUBins;tute.com

5. But
wait…
L’Oréal
is
about
real
goods,
not
digital…
Do
you
believe
in…
©
HUBins;tute.com

6. But
wait…
L’Oréal
is
about
real
goods,
not
digital…
Do
you
believe
in…
teleporta)on?
©
HUBins;tute.com

7. But
wait…
L’Oréal
is
about
real
goods,
not
digital…
©
HUBins;tute.com

8. But
wait…
L’Oréal
is
about
real
goods,
not
digital…
Just
imagine…
what
if
you
could
teleport
your
goods
©
HUBins;tute.com

9. But
wait…
L’Oréal
is
about
real
goods,
not
digital…
Just
imagine…
what
if
you
could
teleport
your
goods
directly
to
consumers
house?
©
HUBins;tute.com

10. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digi;zed
©
HUBins;tute.com 6

11. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digi;zed
©
HUBins;tute.com 6

12. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digi;zed
©
HUBins;tute.com 6

13. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digi;zed
©
HUBins;tute.com 6

14. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digitalized
©
HUBins;tute.com

15. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digitalized
Sounds
crazy
?
©
HUBins;tute.com

16. Then,
what
do
you
think
about…
…prinGng
a
human
kidney?
©
HUBins;tute.com 8

17. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digitalized
©
HUBins;tute.com

18. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digitalized
With
nanotechnology,
©
HUBins;tute.com

19. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digitalized
With
nanotechnology,
your
clients
might
be
able
to
print
cosme;cs
at
home…
©
HUBins;tute.com

20. Welcome
to
3D
prin;ng…
ABer
music,
media,
movies,
apps,….
Objects
will
be
digitalized
With
nanotechnology,
your
clients
might
be
able
to
print
cosme;cs
at
home…
in
10
to
25
years…
©
HUBins;tute.com

21. But
wait
...
Nano
prinGng?
©
HUBins;tute.com

22. But
wait
...
Nano
prinGng?
What
do
you
think
about
that?
©
HUBins;tute.com

23. But
wait
...
Nano
prinGng?
What
do
you
think
about
that?
Who
will
own
the
AppStore
of
nano
cosme;cs?
©
HUBins;tute.com

24. #2/8
CONNECTED
TV
&
SPLINTERNET
New
screens,
new
players,
new
business
models…

25. Welcome
to
the
«
Splinternet
»
More
formats,
devices,…
©
HUBins;tute.com
12

26. Welcome
to
the
«
Splinternet
»
More
formats,
devices,…
60%
of
iPad
users
are
using
it
2
hours
a
day
on
average
©
HUBins;tute.com
12

27. Welcome
to
the
«
Splinternet
»
More
formats,
devices,…
28
M
iPad
60%
of
iPad
users
are
using
it
2
hours
a
day
on
average
units
sold
worldwide
in
2011
©
HUBins;tute.com
12

28. But
wait…
Splinternet?
@
©
HUBins;tute.com

29. But
wait…
Splinternet?
@
How
much
will
it
cost
to
develop
&
maintain
different
content/app
for
each
device?
©
HUBins;tute.com

30. Welcome
to
the
«
splinternet
»
Objects
(like
TV)
are
geUng
connected
=
web
squared
©
HUBins;tute.com

31. But
wait…
Google
TV
??
©
HUBins;tute.com

32. But
wait…
Google
TV
??
Who/How
are
you
going
to
buy
media
space
©
HUBins;tute.com

33. But
wait…
Google
TV
??
Who/How
are
you
going
to
buy
media
space
from
in
2,
5
or
10
years?
©
HUBins;tute.com

34. But
wait…
Who/How
are
you
going
to
buy
media
space
from?
Platforms & OS
Producers - iTunes
- Xbox
- Sony Playstation
- Nokia
- Windows
- Amazon (Kindle)
+ 50 VOD sites
Just in France
©
HUBins;tute.com

35. But
wait…
Who/How
are
you
going
to
buy
media
space
from?
Platforms & OS
Producers - iTunes
- Xbox
- Sony Playstation
- Nokia
- Windows
- Amazon (Kindle)
+ 50 VOD sites
Just in France
©
HUBins;tute.com Local or global deal?

36. Who/How
are
you
going
to
buy
media
space
from?
Google
TV
ads
is
already
there…
in
the
USA
©
HUBins;tute.com

37. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

38. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

39. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

40. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

41. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

42. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

43. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

44. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
©
HUBins;tute.com 18

45. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
Google tv
©
HUBins;tute.com 18

46. So,
do
you
know
who
really
is
your
compe;;on?
The
sure
thing
is,
war
for
a[enGon
has
already
begun!
Google tv
©
HUBins;tute.com 18

47. #
3/8
CONNECTED
OBJECTS
A@er
sites,
pages,
people…
objects
are
geBng
connected

48. Everything
is
becoming
connected
Domo;cs
&
home
automa;on
:
managing
appliances
from
your
mobile…
©
HUBins;tute.com 20

49. Everything
is
becoming
connected
Smart
objects
are
connected,
plants
are
even
tweeGng!
©
HUBins;tute.com 21

50. #
4/8
SOLOMO
Social,
local,
mobile
all
mixed
together

51. Source
:
Facebook.com,
oct2012
Facebook
vient
de
dépasser
le
milliard
de
membres!
Nous
sommes
tous
connectés
réunit
plus
de
1
milliard
de
membres!
Norvège
2,7 m
Hollande Russie
7,3 m Suède 7,1 m
4,9 m
UK Finlande
33,1 m
Irlande 2,2 m
2,2 m Allemagne
France 24,9 m
25,3 m Danemark
2,9 m
Belgique
4,8 m Italie Turquie
Espagne 31,5 m
17,3 m 22,7 m
Portugal
Suisse
4,6 m Autriche USA
3m 2,9 m Grèce 167,5 m
3,9 m

52. With
mobile,
tablets,…
internet
is
going
to
soar
even
more
Internet
has
escape
the
PC
There are 5.3 billion
mobile subscribers
(77% of the world population)
©
HUBins;tute.com 24

53. With
mobile,
tablets,…
internet
is
going
to
soar
even
more
By
the
end
of
2011,
smartphones
will
overtake
feature
phones
in
the
U.S.
(Nielsen)
©
HUBins;tute.com 25

54. SoLoMo
Local
Commerce
=
Rejuvenated
by
Mobile
Note: *Users are comScore USA’s aggregate monthly
unique visitor data for companies listed under each
category. Total USA local advertising for 2011E is $68B, per
Morgan Stanley Research.
©
HUBins;tute.com 26

55. Towards
a
social,
connected
augmented
reality
• Click
to
edit
Master
text
styles
©
HUBins;tute.com 27

56. Is
this
sci-­‐fi
or
this
today’s
reality
?
The
barrier
between
virtual
&
reality
is
vanishing…
©
HUBins;tute.com 28

57. Towards
a
social,
connected
augmented
reality
Extract
from
Minority
report
movie…
is
it
the
future
or
just
now?
©
HUBins;tute.com 29

58. Googles
«
Goggles
»
lets
you
use
pictures
taken
with
your
mobile
phone
to
search
the
web
• The
universal
search
engine…
©
HUBins;tute.com 30

59. Towards
Social
Self
Tracking
The
power
of
bespoke
realGme
data
feedback
©
HUBins;tute.com 31

60. Towards
Social
Self
Tracking
Daytum
:
The
power
of
bespoke
realGme
data
feedback
©
HUBins;tute.com 32

61. Towards
Social
Self
Tracking
Fiat
EcoDrive
:
from
car
to
soBware?
©
HUBins;tute.com 33

62. Towards
Social
Self
Tracking
Fiat
EcoDrive
©
HUBins;tute.com 34

63. Towards
Social
Self
Tracking
Ex
:
Nike
+
:
from
a
shoe
to
a
bespoke
coaching
service
©
HUBins;tute.com 35

64. Towards
Social
Self
Tracking
Ex
:
Nike
+
:
from
a
shoe
to
a
bespoke
coaching
service
©
HUBins;tute.com 36

65. Towards
Social
Self
Tracking
Ex
:
Nike
+
:
from
a
shoe
to
a
bespoke
coaching
service
Become part of a global
social/connected challenge
Activate with a
smart banner
campaign
©
HUBins;tute.com 37

66. #
5/8
MOBILE
PAYMENT
&
RETAIL
2.0
Payment
is
geBng
connected
too

67. Everything
is
becoming
connected
Mobile
payment…
thanks
to
your
iPhone
&
the
Square
device
©
HUBins;tute.com

68. Everything
is
becoming
connected
Mobile
payment…
thanks
to
your
iPhone
&
the
Square
device
©
HUBins;tute.com

69. Everything
is
becoming
connected
Mobile
payment…
thanks
to
your
iPhone
&
the
Square
device
Created
in
2010,
Square
is
handling
$4
million
daily
in
mobile
payments
©
HUBins;tute.com

70. Everything
is
becoming
connected
Near
Field
CommunicaGons
(NFC)
NFC,
or
near-­‐field
communica;ons,
is
a
short-­‐wave
radio
communica;ons
technology
that
provides
a
way
for
2
NFC, or near-field communications, is a devices
to
communicate
small
amounts
short-wave radio communications
technology that provides a way for two devices to communicate small amounts
of
data
when
they're
placed
of data when they're placed about four inches apart.
©
HUBins;tute.com about
four
inches
apart.

71. Everything
is
becoming
connected
Near
Field
CommunicaGons
(NFC)
http://www.youtube.com/watch?v=2KTyFE3sfSo
NFC,
or
near-­‐field
communica;ons,
is
a
short-­‐wave
radio
communica;ons
technology
that
provides
a
way
for
2
NFC, or near-field communications, is a devices
to
communicate
small
amounts
short-wave radio communications
technology that provides a way for two devices to communicate small amounts
of
data
when
they're
placed
of data when they're placed about four inches apart.
©
HUBins;tute.com about
four
inches
apart.

72. Near
Field
Communica;ons
(NFC)
And
once
again,
Google
is
ready
with
“Google
Wallet”
©
HUBins;tute.com

73. #6/8
CURATION
A
solu(on
to
infobesity?

74. Brand
Cura;on
MTV
MusicMeter
A
ranking
of
the
top
100
arGsts,
apparently
based
on
'real-­‐Gme
buzz'
on
the
web
-­‐tweets,
social
menGons,
blogs,
news
arGcles,
streams
and
purchases
from
over
1
million
arGsts
©
HUBins;tute.com 44

75. «
One
standard
message
for
all
»
is
so
over!
Flipboard
(or
Zite)
=
your
personal
social
newspaper
in
«
real
;me
»
on
ipad
©
HUBins;tute.com
45

76. #7/8
CUSTOMERS
TO
CUSTOMERS
From
audience
to
actors…
towards
social
commerce

77. Customers
to
customers
Airbnb.com
–
rent
your
flat
to
someone
else
©
HUBins;tute.com 47

78. Customers
to
customers
Etsy.com
:
sell
your
craB
online
©
HUBins;tute.com 48

79. Customers
to
customers
Asos.com
:
discover
fashion
online
• The
fashion
des;na;on
where
you
can
shop
over
1,000
brands,
including
vintage
and
second
hand,
buy
your
favorite
hair
and
beauty
brands,
create
and
share
looks,
keep
up-­‐to-­‐date
with
street
style
and
catwalk
reports
and
even
sell
your
fashion
cast-­‐offs
via
ASOS
Marketplace.
• 40,000
products
across
850
brands
• 1500
new
products
added
every
week
• 11M
UV,
4.9m
registered
users
• Full
;me
content
editor
• Blogs,
magazines
• Lots
of
ways
to
get
involved
©
HUBins;tute.com 49

80. Customers
to
customers
marketplace.asos.com:
anyone,
anywhere,
can
sell
fashion
to
anyone,
anywhere.
©
HUBins;tute.com 50

81. Customers
to
customers
“Share
your
treatment
experiences.
Find
pa;ents
just
like
you.
Learn
from
others
who
know.”
©
HUBins;tute.com 51

82. Customers
to
customers
“Share
your
treatment
experiences.
Find
pa;ents
just
like
you.
Learn
from
others
who
know.”
70,000+
pa;ents
share
medical
records
©
HUBins;tute.com 51

83. Customers
to
customers
“Share
your
treatment
experiences.
Find
pa;ents
just
like
you.
Learn
from
others
who
know.”
70,000+
pa;ents
share
medical
records
The
feedback
of
other
pa;ents
with
similar
condi;ons
made
10%
switch
doctors
©
HUBins;tute.com 51

84. Customers
to
customers
Customers
together
:
Social
Commerce
+
group
buying
©
HUBins;tute.com 52

85.
#8/8
ENTERPRISE
2.0
Digital
is
changing
organiza(ons

86. Are
you
ready
for
Enterprise
2.0?
The
social
divide
:
customers
&
companies
©
HUBins;tute.com

87. Are
you
ready
for
Enterprise
2.0?
What
are
the
benefits
of
a
«
social
enterprise?
»
©
HUBins;tute.com

88. Are
you
ready
for
Enterprise
2.0?
Today
«
it
is
too
hard
to
get
the
informaGon
we
need
»
say
employee
“Only
44%
of
users
can
find
the
(internal)
file
they’re
looking
for,
compared
to
86%
of
©
HUBins;tute.com
similar
internet
users”
-­‐
Forrester

89. How
come
that
employee
have
access
to
bezer
tools
&
technologies
than
big
organizaGons
provide
them
with?
©
HUBins;tute.com

90. Social
enterprise
…is
about
making
the
right
informaGon
come
to
each
employee
©
HUBins;tute.com

91. Social
enterprise
…
is
about
improved
collaboraGon
&
producGvity
©
HUBins;tute.com

92.
Seriously…
How
many
emails
do
you
receive
daily?
©
HUBins;tute.com

93. Social
enterprise
…
is
about
improved
collabora;on
&
produc;vity
IBM
massive
internal
adopGon
of
social
media
©
HUBins;tute.com

94. Social
enterprise
…
is
about
improved
collabora;on
&
produc;vity
IBM
massive
adopGon
of
social
media
Internal External
300.000+
§ Blogs
-­‐
17.000
blogs
§ SocialBlue
–
70K
members 25.000+
§ WikiCentral
–1M
daily
page
views
100.000+
§ Innova(onJam
–
4
Jams,
500.000
parGcipants
198.000
§ Media
Library
–
14M
downloads
196.000
©
HUBins;tute.com

95. Entreprise
2.0
Is
much
more
than
technology
only….
©
HUBins;tute.com

96. To
conclude…
Enteprise
2.0
is
all
about
trust
This is all about
TRUST.
Trusting your employee
not to abuse these tools
& technologies.
Them to trust you not to
track all their actions or
block them to be
productive.
©
HUBins;tute.com

97. CONCLUSION
Facing
digital,
organiza(ons
have
to
adapt…
or
die!

98. 4
key
learnings
Before
©
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99. 4
key
learnings
Before
1. Everything
is
ge{ng
connected
:
Pages,
sites,
people,
objects
TV,…
the
web
has
escaped
the
PC
©
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100. 4
key
learnings
Before
1. Everything
is
ge{ng
connected
:
Pages,
sites,
people,
objects
TV,…
the
web
has
escaped
the
PC
2. With
mobile,
Internet
mix
with
local
&
social
offering
a
degree
of
personaliza;on
&
reac;vity
never
experienced
un;l
now
©
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101. 4
key
learnings
Before
1. Everything
is
ge{ng
connected
:
Pages,
sites,
people,
objects
TV,…
the
web
has
escaped
the
PC
2. With
mobile,
Internet
mix
with
local
&
social
offering
a
degree
of
personaliza;on
&
reac;vity
never
experienced
un;l
now
3. Customers
expecta;on
are
growing
:
they
want
faster
and
bespoke
informa;on,
tailored
service
any;me,
anywhere
and
on
any
device
©
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102. 4
key
learnings
Before
1. Everything
is
ge{ng
connected
:
Pages,
sites,
people,
objects
TV,…
the
web
has
escaped
the
PC
2. With
mobile,
Internet
mix
with
local
&
social
offering
a
degree
of
personaliza;on
&
reac;vity
never
experienced
un;l
now
3. Customers
expecta;on
are
growing
:
they
want
faster
and
bespoke
informa;on,
tailored
service
any;me,
anywhere
and
on
any
device
4. Enterprises
will
have
to
adapt
to
become
a
real
partner,
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103. 10
books
you
might
want
to
read
They
are
tons
of
social
media
books,
but
a
few
really
worth
to
read
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104. Keep
a
list
of
great
uptodate
websites
curaGng
content
for
you
12
sites
you
NEED
to
read
• Best
pracGces
&
social
media • InnovaGon
– Slideshare.net
(the
youtube
of
– Wired.com
powerpoint) – Fastcompany.com
– Mashable.com – Mondaynote.com
– E-­‐consultancy.com
– darmano.typepad.com
• MarkeGng
&
social
Trends
– PSFK.com
– Ted.com
(best
world
conference)
– 180360720.no
– whatconsumesme.com
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68

105.
Download
this
presenta;on
Just
click
on
the
link
below
and
fill
up
the
form
Click
on
this
link
h[p://www.hubinsGtute.com/reports
to
download
this
presenta2on
©
HUBins;tute.com 69

106. Contact
Main
office,
workshop
and
training
rooms
Vincent
Ducrey Emmanuel
Vivier
Digital communication expert Digital marketing expert
Email : vincent.ducrey@hubinstitute.com Email : emmanuel.vivier@hubinstitute.com
Digital Think Tank
Twitter : http://www.twitter.com/vincent_ducrey Twitter : http://www.twitter.com/emmanuelvivier
Linkedin : http://fr.linkedin.com/in/vincentducrey Linkedin : http://fr.linkedin.com/in/emmanuelvivier
51 rue Pierre Charron 75008 Paris France
Phone : +33.1.77.10.69.04
©
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