SlideShare a Scribd company logo
FACEBOOK
FOR SMALL
BUSINESSES
WHY YOU NEED
FACEBOOK
How to connect with existing and potential clients
How to provide clients with current business information and
products
How to give clients business information
Who to connect with
Likes
HOW TO CONNECT WITH
EXISTING AND
POTENTIAL CLIENTS
Who is your target market?
Who are your ideal customers?
Who should you invite to like the page?
HOW TO PROVIDE
CLIENTS WITH CURRENT
BUSINESS INFORMATION
AND PRODUCTS
What do your customers find
interesting?
• What are they most likely to click
on?
• What do you want them to know
about your business?
The Big 3
• Be authentic
• Be responsive
• Be consistent
HOW TO GIVE CLIENTS
BUSINESS INFORMATION
BE CLEAR
• What do you want them to know
• What products you sell, what services you offer
• What do they need to know
• Location, hours, contact information, website
WHO TO CONNECT
WITH
Who is your target market?
Who can you connect with now
Who would you like to connect with?
LIKES
What is a ‘Like’
Why do we like things
HOW FACEBOOK
WORKS
Suggested information to post
How to update your page
Insights and How to use them
SUGGESTED
INFORMATION TO POST
What are you trying to promote?
• What are your clients
interested in
• Who are they
Offers/ Specials/ Promotions/
Giveaways
SUGGESTED
INFORMATION TO POST
Top 10 Tips
• Engaging copy, images, videos
• Create a two way conversation
• Share discounts
• Provide access to exclusive information
• Be timely
• Conversational calendar
• Schedule post
• Target posts
• Use link posts to drive people to your website
• Review post performance
HOW TO UPDATE
YOUR PAGE
Content has been found, or created, now
what?
• How does it look?
• What are you posting
• When are you posting it
• Who are you posting it for
SCHEDULE YOUR POSTS
• On Facebook, or Hootsuite*
INSIGHTS AND HOW
TO USE THEM
Post engagement metric
Engaged users
Click through rates
INSIGHTS AND HOW
TO USE THEM
WHAT TO POST
Pictures vs Text posts
How to engage clients
Keeping it professional vs adding
your personal touch
PICTURES VS TEXT
POSTS
PICTURES VS TEXT
POSTS
HOW TO ENGAGE
CLIENTS
Ask for engagement
• Questions
• Fill in the blanks
• Photos that ask questions
KEEPING IT
PROFESSIONAL VS
ADDING YOUR
PERSONAL TOUCH
Have a strategy
• What is your goal?
• What tone/identity are you trying to spread for your business
• What content gets the best reaction?
KEEPING IT
PROFESSIONAL VS
ADDING YOUR
PERSONAL TOUCH
BE HUMAN!
Example
• “XYZ Coffee is $2”
• “Today, I’m drinking XYZ coffee. Its delicious and only $2! –
Kate”
WHAT HAPPENS WHEN
FACEBOOK IS UTILIZED
CORRECTLY
Engaged Users
“Ripple effect” of engagement
Keep the momentum going
RIPPLE EFFECT
More Reach, or
new client
Friends check out
page, or have now
heard of business
Your friends see
post you like
Like Post

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Facebook for small businesses

  • 2.
  • 3. WHY YOU NEED FACEBOOK How to connect with existing and potential clients How to provide clients with current business information and products How to give clients business information Who to connect with Likes
  • 4. HOW TO CONNECT WITH EXISTING AND POTENTIAL CLIENTS Who is your target market? Who are your ideal customers? Who should you invite to like the page?
  • 5. HOW TO PROVIDE CLIENTS WITH CURRENT BUSINESS INFORMATION AND PRODUCTS What do your customers find interesting? • What are they most likely to click on? • What do you want them to know about your business? The Big 3 • Be authentic • Be responsive • Be consistent
  • 6. HOW TO GIVE CLIENTS BUSINESS INFORMATION BE CLEAR • What do you want them to know • What products you sell, what services you offer • What do they need to know • Location, hours, contact information, website
  • 7. WHO TO CONNECT WITH Who is your target market? Who can you connect with now Who would you like to connect with?
  • 8. LIKES What is a ‘Like’ Why do we like things
  • 9. HOW FACEBOOK WORKS Suggested information to post How to update your page Insights and How to use them
  • 10. SUGGESTED INFORMATION TO POST What are you trying to promote? • What are your clients interested in • Who are they Offers/ Specials/ Promotions/ Giveaways
  • 11. SUGGESTED INFORMATION TO POST Top 10 Tips • Engaging copy, images, videos • Create a two way conversation • Share discounts • Provide access to exclusive information • Be timely • Conversational calendar • Schedule post • Target posts • Use link posts to drive people to your website • Review post performance
  • 12. HOW TO UPDATE YOUR PAGE Content has been found, or created, now what? • How does it look? • What are you posting • When are you posting it • Who are you posting it for SCHEDULE YOUR POSTS • On Facebook, or Hootsuite*
  • 13. INSIGHTS AND HOW TO USE THEM Post engagement metric Engaged users Click through rates
  • 15. WHAT TO POST Pictures vs Text posts How to engage clients Keeping it professional vs adding your personal touch
  • 17.
  • 19. HOW TO ENGAGE CLIENTS Ask for engagement • Questions • Fill in the blanks • Photos that ask questions
  • 20. KEEPING IT PROFESSIONAL VS ADDING YOUR PERSONAL TOUCH Have a strategy • What is your goal? • What tone/identity are you trying to spread for your business • What content gets the best reaction?
  • 21. KEEPING IT PROFESSIONAL VS ADDING YOUR PERSONAL TOUCH BE HUMAN! Example • “XYZ Coffee is $2” • “Today, I’m drinking XYZ coffee. Its delicious and only $2! – Kate”
  • 22. WHAT HAPPENS WHEN FACEBOOK IS UTILIZED CORRECTLY Engaged Users “Ripple effect” of engagement Keep the momentum going
  • 23. RIPPLE EFFECT More Reach, or new client Friends check out page, or have now heard of business Your friends see post you like Like Post