It's a crowded digital world out there, and the game to win readers' attention is a tough one. Creating unique, informative content is essential – but it isn't enough. The way that content is built and distributed comes into play as well. Take a trip to the Social Media and Content Marketing classroom and gain 7 valuable action points aimed at taking your efforts to the next level. In our infographic we explore how you can bolster content marketing and social media to: • Establish yourself as the go-to resource in your industry • Capture readers' attention and inspire them to keep coming back for more • Motivate them to pass along your marketing content to other people in their networks • Inspire response to your marketing proposition

1. Sharing 101
7 Actionsto more Share-worthy Content
Marketers are, on average, spending a quarter of their
budget on content marketing. Likewise, 86% of marketers
said that social media was important to their business.
With so much riding on each tactic it’s easy to see
why combining the two makes sense.
Take a trip to the content-sharing classroom for
7 valuable action points aimed at taking your social
and content marketing to the next level:
EDUCATE
Be a credible industry resource
the percentage of customer
loyalty that emotional and
rational trust drive.
1,000 WORDS?
VISUAL
Use multiple types of media
2 minutes: the amount of additional time
visitors stay on a site when they watch a video.
With over 200 million users and 60 million uploads
per day, there’s no easier way to connect with your
followers than Instagram.
Sources:
http://socialmediatoday.com/tompick/576881/how-much-your-traffic-should-come-search
http://www.slideshare.net/pitneybowes/the-role-of-trust-in-consumer-relationships-pitney-bowes-white-paper
http://www.mdxresearch.com/6-7-billion-spent-on-marketing-research-each-year/
http://www.imediaconnection.com/content/28675.asp%20-%20multiview
http://www.neurosciencemarketing.com/blog/articles/emotional-ads-work-best.htm
http://moz.com/blog/social-engagement-metrics-that-matter
SEARCH
Know how to use keywords in your copy
Website traffic increase for sites with SEO programs in place.
25%
$6,700,000,000
ACTION
Create lists, polls and questionnaires
Amount spent on marketing research each year
(that’s a billion with a capital “B”)
31% vs 16%
CONNECT
Try a heartwarming approach
how campaigns with purely emotional content perform
compared to those those with only rational content.
MEASURE
Track your results
lOL!
ENTERTAIN
Use humor
According to Mitch Earleywine, Ph.D., professor of psychology,
humor is one of the most powerful tools when it comes to
building a sense of recall.
22% - 44%
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BETWEEN
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5
• Conversation rate
• Amplification rate
• Applause rate
• Economic value
• Relative Engagement Rates
Social metrics
Moz.com identified as
“Social Engagement
Metrics That Matter.”