Nowadays, smartphones have become a necessity for people around the globe. It has become a powerful gadget that can do almost every task a personal computer can do. With its features, many have been caught up with it eventually making it as a part of their daily lives increasing interest of digital marketing industries.

1. Fine
Tuning
Social
Accounts
for Mobile
Users

2. An average smartphone
user checks his phone
85 times a day
According daily mail:

3. 68% of Companies
have used
Social Media Mobile
Marketing
as part of their
overall marketing
strategy
According socialmediatoday.com:

4. Did you know that?
57% of users won't
recommend a
business with a
poorly designed
mobile site.

5. "Smartphone has been likened to a
digital “Swiss Army knife” of this
modern age." ‐Time

6. By using a smartphone, you can do
almost everything from texting,
doing internet research, watching
movies, playing games, reading
books, listening to music and many
more.

7. So how do you fine tune your
Social Media?

8. FACEBOOK
Use call to action buttons.
image­url: Source: urbanrenstrom.com

9. FACEBOOK
Here is a short tutorial from their site:
Add one or two new pages on your profile such
as the Shop section (retail businesses) and the
Service section.
In a blog on Mashable, it tells us that Facebook
is planning to put ads on their Messenger app.
Sweet, right?

10. TWITTER
Fact Check: It has 83% active users on mobile.
Fine‐tune it by:
Engaging with your followers real‐time and keeping
them updated with your latest promos and offerings.
Make your tweets searchable on search.twitter.com by
using keywords relevant to your business.
Use Twitter app cards to promote your brand on mobile,
advised by Social Media Week.
You can posts tweets via text messaging by doing these
steps. Even without data, you can do business via
Twitter!

11. YOUTUBE
Fact Check: The average number of mobile YouTube video
views per day is 1 billion.
Fine‐tune it by:
Use Bumper ads. TechCrunch defines it as “video ads
that are only six seconds long and better‐suited for
smartphone video watchers.” It is quite challenging for
the content creators, though.
YouTube also introduced ‘Shopping ads’. Businesses can
advertise their products directly on the video by clicking
the info icon on the upper right corner.

12. INSTAGRAM
Fact Check: “Over a third of Instagram users have used their
mobile to purchase a product online.
Fine‐tune it by:
If social media moderation is not enough, you can use
trackable links instead of posting the full URL of your
website to track traffic by shortening it using Bitly or
goo.gl.
Showcase your products and services through the
images and videos you upload.
Use 10‐15 hashtags. This is appropriate because, as
stated on the site, “this will help increase your reach,
engagement, and overall visibility.”

13. HOPE YOU LEARNED A LOT!
THANKS FOR READING MY
PRESENTATION!
For more info about Social Media
Moderation, just visit this site:
http://www.infinitdatum.com/