Supporting materials for SXSW session proposal

1. S X S W S E S S I O N P R O P O S A L :
GREAT CONTENT WINS IN A
DISTRIBUTED CONTENT WORLD

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It wasn’t that long ago that media and publisher websites were the starting point for a
user’s content journey. Fast forward to today, and the content comes to you on the
platform of your choosing, from Google AMP and Facebook Instant Articles to Snapchat
Discover and Apple News. Join Condé Nast and Google for a discussion on challenges
posed by this new ecosystem and the ways strategies that can help publishers engage
their audiences wherever they are, build brand loyalty and remain profitable.

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Summer 2016 Summer 2017
See below for an example of the audience shift one of Condé
Nast’s iconic brands has experienced in just one year
21% Audience
Growth
42%
58%91%
9%
Website
Distributed Platforms
(AMP, FBIA, Apple
News, etc.)

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Google AMP Apple News
Join Condé Nast and Google to learn more about ways to
engages audiences and drive revenue on distributed platforms
Facebook Instant Articles SnapchatMobile Web