1. SOCIAL MEDIA MARKETING
THE NEW WORLD
ŞEYMA ÜSTÜN
EGE UNIVERSITY
2012

2. Objectives
Explain The Social Media
Define The Social Media Tools and Its Efects on
People
Analyzing The Social Media Planning
Mavi Jeans

3. WHAT IS THE SOCIAL MEDIA
 Social media includes web-based and mobile
technologies used to turn communication into
interactive dialogue between organizations,
communities, and individuals.

4. WHAT IS THE SOCIAL MEDIA

5.  Social media technologies take on many
different forms:

6. 6 DIFFERENT TYPES OF SOCIAL
MEDIA
 Collaborative projects
 Blogs and microblogs
 Content communities
 Social networking sites
 Virtual game worlds
 And virtual social worlds

7. CLASSIFICATION
Table 1.1

9. DICTIONARIES

10. DICTIONARIES

11. BLOGGING
 Expansion
 Be a brand
 Create your job
 Make money
Sell Essays and Products

12. BLOGGING

13. FACEBOOK
 Active World wide users: 500,000,000+
 Pieces of content shared per month:
45,000,000,000
 Local businesses with active Fb. pages:
1,500,000
 Creating more than 5,300,000,000 fans

14. FACEBOOK
Ways of increasing loyalty of fans:
 100-200 character shares
 Upload Photo Album %180
A Photo %120
A Video %100
 Send regular wall posts
 Ask questions to fans- Burger King Sauce
 Share prorogative contents- Mavi Adriana Lima Fb
Premiere
 Give presents- Ince Topuk
 Use special days- Mothers Day
 Localize your group- choosing country and language

15. 1 Bill. IS THE REAL WORTH OF
INSTAGRAM?

16. TWITTER
 Registered users: 156,000,000+
 Monthly updates: 5,400,000,000
 %31 of users follow a brand
 Monthly brand recommendations: 7,800,000+

17. LINKEDIN
 Professional
 Groups And Discussions
 Chance of Career
 Headcounter
 List Professional Relations

18. YOUTUBE
 Uploading 48hrs. video a minute
 Watching today’s uploaded videos
takes 8 years
 Shows 3 Bill.+ a day
 800 mill. people visit a month
 500 tweets in a minute incluedes YouTube videos

19. YOUTUBE
 Being Famous
 Sell Your Products
 Viral Marketing

20. GOOGLE

21. GOOGLE
 Most searched web site
 Google+

22. GOOGLE+

23. PINTEREST

24. PINTEREST

25. PINTEREST

26. DIGG

27. PLACES
 Check-in means: « Individual Branding»
 The most popular check-in place is Istanbul
Ataturk Airport

28. FOURSQUARE
 Every Check-in +1 Points
 Incentive of trip
 Location based Ads.

29. JIMMY CHOO

30. PROS AND CONS
 Increased brand awareness
 More positive brand sentiment
 Increased sales
 More likes
 More followers
 Easy to imitate
 Open comments
 Fraud of opinion etc.
 Damage the image

32. SOCIAL MEDIA MARKETING
PLAN
 PEOPLE: Who are you trying to engage?
 OBJECTIVES: What are you trying to achieve?
 STRATEGIES: What will it look like when you’re
done?
 TECHNOLOGY- TACTICS: What are the tools
you plan to use?

33. PROCESS OF PLANNING
 Strategic Planning
 Content Production
 Relationships
REACH
 Monitoring
ADEQUACY INFLUENCE
ENGAGEMENT

34. WHAT THE SM PROVIDES?
 FAMILIARNESS
 IMAGE
 LOYALTY

35. MANAGEMENT ROLES
 TACTICS = STRATEGY
 Integrated Marketing
 Big Idea Vıdeos
 Fan Engagement
 Use Latest Tools
 Evaluating Competiton
 Creative Brain

36. VIRAL MARKETING
 The way of marketing with videos.
 Batesmotelpro did it with renault, gittigidiyor.com
and prozac.
 The aim is the reaching the customer with fastest
way.

37. STRATEGY AND TACTICS
 Establish Goals
 Listen
 Build
 Engage
- Participate
- Timeliness and Frequency
- Transparency
- Connect
- Relevance
- Never SPAM!
 Measurement

38. STRATEGY AND TACTICS
 Customer Service
 Feedback
 Promotion and Contests
 News and Company Updates
 Internal Collaboration

39. WAYS TO MAKE MONEY
 Selling
 Subscription
 Advertising

40. MEASUREMENT
You can measure:
 Reach
 Frequency and Traffic
 Influence
 Conversations and Transactions
 Sustainability
 Sentiment

41. MEASUREMENT
With tools like:
 Twittermeter
 InsideFacebook
 Quantcast
 Alexa
 GoogleAnalytics

42.  ‘Realize that the social media succes equation
isn’t big moves on the chess board, it’s little
moves made every day eventually add up to a
major shift’
Jay Baer
Social Media Speaker, Author, and
Coach