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- 1. Knowledge Integration Resources: Transformation of a Corporate Library & Records Center Carol Bekar Society for Scholarly Publishing Library Seminar November 19, 2003
- 2. Agenda • BMS Background • The 1990’s • Strategic Project Overview • Key Concepts, Roles & Projects • The current KIR organizational model SSP Library Seminar
- 3. BMS: The ProductDevelopment Process Compound Stages Compound Success Discovery 5K - 100k Screened Preclinical Testing 250 Enter Testing Clinical Trials 5 Enter Testing FDA Review & 1 Approved Approval *12 – 15 Years, >$800 Million *Source: http://www.phrma.org SSP Library Seminar
- 4. Scientific Information Resources1990’s • Five autonomous site libraries & Records Ctrs • Many traditional services: – Expert literature searching – Patent searching – Collection development at each site – Document delivery – Internal Research Report management • Emerging services: – Mosaic browser and the usable Web – End-user searching – e-journals: Right Pages trial with AT&T SSP Library Seminar
- 5. The Winds ofChange Pharmaceutical Industry 2000: The Perfect “Information Storm” • Wave of industry mergers and consolidations • Break-throughs in Chemistry & Genomics • New FDA requirements for drug approvals • Quantity of scientific & medical information available on the Web, in e-content, and in print was growing dramatically • Efficient and effective information and KM seen as a competitive advantage SSP Library Seminar
- 6. SPIRE Project 2000 • Outside consultants: A. Jacobson & J. Matarazzo • One-on-one interviews with BMS executives • Focus group interviews in multiple sites • 1400 responses to our web survey • Benchmarking interviews with corporate information centers • Visits to Microsoft and Hewlitt Packard SSP Library Seminar
- 7. SPIRE Vision 2005 Leverage Knowledge for Competitive Advantage • Create and sustain knowledge pathways to guide our clients, partners and staff to the best decisions. • Nurture innovation and learning communities to advance our Company's mission to extend and enhance human life. SSP Library Seminar
- 8. Knowledge Integration Resources(KIR) • Transform ourselves to create greater value • Information Shipping Department Knowledge Era Information Cartographers • Be strategic and link our clients to information and knowledge they need to work effectively • Market KIR’s portfolio of services to the BMS enterprise • Take the lead in leveraging knowledge for competitive advantage SSP Library Seminar
- 9. KIR SPIRE Mission Manage internal and external content for BMS across the enterprise Extend global access to proprietary and published content and KIR services Promote the protection and sharing of intellectual assets Partner to develop programs for managing knowledge and sharing information Maintain standards for shared data usage, common terminology, and business rules for content management Provide high quality externally published information resources Insure the integrity of the internal document collection SSP Library Seminar
- 10. Storytelling that Leadsinto the Future Fantasy Article SSP Library Seminar
- 11. Storytelling that Leadsinto the Future Fantasy Article SSP Library Seminar
- 12. Focus of 2002efforts • Transform ourselves to create greater value • Market KIR’s portfolio of services to the BMS enterprise • Be strategic - link our clients to information and knowledge they need to work effectively • Take the lead to leverage knowledge for competitive advantage Enhance the Speed and Enhance the Speed and Quality of Decision Making Quality of Decision Making Facilitate the Creation and Facilitate the Creation and Knowledge Integration Knowledge Integration Leveraging of BMS’ Leveraging of BMS’ Resources Resources Intellectual Capital Intellectual Capital Value Proposition Value Proposition Build and Extend the KIR Build and Extend the KIR Franchise Franchise SSP Library Seminar
- 13. KIR Strategy • Provideglobal focus for content management and access • Support patent analysis & surveillance • Enhance Cybrary for access to e-resources • Continue the Knowledge Integrator Program and development of collaboration tools, such as the Knowledge Desktop • Continue intranet support: oneBMS Portal for content management and communities of practice; search and retrieval; and BMS taxonomy SSP Library Seminar
- 14. Key Concepts &Projects 2002-2003 • Expand services to the BMS enterprise: KIR Hotline • Initiate the Knowledge Integrator Role (KI) • Expand the reach of the Knowledge Desktop (KD) • Build a resource for Competitive Drug Pipeline Information: Project Galen • Extend Document & Records Management best practices to the enterprise • Establish Story Telling as a mechanism to share tacit knowledge SSP Library Seminar
- 15. The Knowledge IntegratorRole (KI) What is it? • Focuses on the information needs of strategic teams • Analyzes and filters information at a very high level • Single point of contact for KIR services • Supported by a Knowledge Integration Team What value is added? • Anticipates information needs of strategic clients • Supports and improves business decision-making: filtered, analyzed information at point of need • Saves cycle time; improves decisions SSP Library Seminar
- 16. Knowledge Integrators • Develop a comprehensive understanding of the Health Agency Landscape - key individuals, teams, divisions, and agencies - so we could know the Regulatory customers and environment better, and target messages and approaches to address specific views. SSP Library Seminar
- 17. Key Concept: TheKnowledge Desktop What is it? • Web portal to enable teams and communities to collaborate and achieve breakthrough performance • Meeting/content management tool; business practice • 250 KDs in production, 70 archived • Move to the oneBMS portal via PlumTree What value is added? • Immediate, secure access to decision documents & data for all team members • One stop shopping for key project information • Fast ramp up for new team members • Cuts cycle time to access and communicate data • Archives and protects essential project information SSP Library Seminar
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- 19. Portal Community Community Community Announcements Events Community Community Links Folders w/Groups w/Links Discussion Forum eXPERT Database SSP Library Seminar
- 20. KIR Guiding Principles •Accelerate the shift from paper to electronic media • Accelerate the move from transactional services to consulting services • Endorse an enterprise focus: – Global licensing – Records Management – Enterprise Content Management Strategy SSP Library Seminar
- 21. Key Accomplishments • KnowledgeManagement • Lessons Learned Methodology • Communities of Practice • Extended the Knowledge Integrator program • Acceptance & branding of the Knowledge Desktop; move to the Portal • Competitive Drug Pipeline Information: Project Galen • Document & Records Management for PRI and BMS • Digital library developed & globally deployed •SSP Library Seminar with Technology groups Close partnership enhanced
- 22. KIR Works inProgress • Search Services • Vocabulary Management Services • e-Records Management • My Cybrary • Policies & Procedures Management • Lessons Learned Repository • Expertise Locator SSP Library Seminar
- 23. Knowledge Management (KM)and Knowledge Integration Resources (KIR) Managing Knowledge for Competitive Advantage Content Integration & Access KIR Europe 16 FTEs 2 FTEs • External content supply & evaluation • Point of contact for services in Europe • Cybrary website • Records Management • Portal content management • Training & support • Space utilization • European requirements • KIR Hotline Patent Analysis Communication & Training 7 FTEs 3 FTEs • Patent Searches, analysis & alerting •Communication & promotion of • Systematic surveillance pipeline KM/KIR products/services candidates •Customized targeted training • Patent training for scientists programs • Patent Information Center website •Product & service training • BMS Patent Portfolio Repository support Records & Literature Mgmt Knowledge Management 26 FTEs 3 FTE’s; 2 KM Consultants • Knowledge Integrators • Lessons Learned Consulting Service • Health Agency Landscape • Support enterprise initiatives • Literature searching & alerting • Knowledge Capture and Filings Playbooks • Internal Information Stewardship • Support Consulting Services to FDT’s • Corp Records Management Program • IKM/IMSS/Informatics Portfolio Planning • BMS/PRI Policies & Procedures Tool • Laboratory notebooks Info Science Architecture • Storytelling Events • Vocabulary Services 11 FTEs • Desktop Collaboration tools • Community Consulting Service • Search Services • Intranet Services Serving Bristol-Myers Squibb Globally
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Editor's Notes
- #6 - Every mionute scientific knowledge increases by 2000 pages - Every day we send the equivalent of more than 300n million pages of text over the internet - It now takes 5 years to read the new scientific material produced every 24 hours - Over half of all scientific knowledge becomes outdated every 10 years Source: IDC (IT research/analysis group)
- #7 SPIRE: Scientific Pharmaceutical Information Resources Excellence - Understand the outside environment - Understand the new technologies - Identify the user perspective: what do they do, what do they need - Find the integration points!!! - Create a road map for the future
- #9 From: Information Shipping department. Get info, box it and send To: Magellan of the Knowledge era: Information cartographers: draw maps, evaluate and navigate thru the content, provide different routes thru which information can flow, provide the tools for rapid utilization of information this transformation will change the way we work, who we are and the skill sets we need. We will become more proactive and focus on CRM to ensure that we deliver value to the organization
- #10 - Take a global focus on licensing and providing access to critical information assets - Promote standards to improve information retrieval - Enable the company to tap into knowledge and expertise of its dispersed people resources - we understood that we needed to partner with both the business and technology sides of the company - Important mission: make our skills understandable and visible-- Targeted information, Verity tools
- #11 How to engage Senior Management and gain support for our strategic plan? We could have made 500 PPT slides that walked through all the details: but we didn’t yet have all the details--mostly a strategic direction How to gain attention. Story is an ancient way to engage human beings: oral tradition It is short and simple. Your goal is to spark understanding It is told from the viewpoint of one individual in a predicament that is common in our business The predicament is familiar to our audience It’s the exact conundrum that KM is mean to solve The story has an element of the unexpected It has a happy ending It is told orally. Human beings convey meaning through verbals
- #12 Script for Slides # 2 & 3: When you walk away from this session today, it is my hope that you will be able to actually explain knowledge management to someone else ,understand how Knowledge Management is linked to business value, understand the progress of Knowledge Management at our competitor pharmaceutical companies, understand how BMS is applying Knowledge Management for strategic advantage, and understand the potential future for BMS as a Knowledge-Centric organization.
- #13 The value proposition: Become truly customer-facing
- #15 - Market our services to the Enterprise: KIR Hotline 800 number - How to leverage our highly experienced Information retrieval staff; the role of end-user searching - Expand collaboration tools into the oneBMS portal; establish the process for community formation & support
- #18 People move on and off (and on again) project teams. Projects get stalled and restarted. The KD enables R&D to manage the information created or used by the Proj Team to more easily and quickly on-board members, restart projects, etc. Created a process for nuturing communities Created and suport for new roles: content managers Helped deploy enterprise doc mgmt solution Archives information used in decisions for later analysis or reuse.
- #20 Once the content areas were identified, we could start building the portal community. I’d like to point out a few areas on the Community page…. The For and About Us folder contains a Quick Start Guide, the slide deck from the Thought Leaders meeting, and the OneIM Community Charter. The Project Management Framework folder contains PMF documents. We’ve included links under the Learning @BMS logo to training classes for desired IM Competencies, such as Project Management and Situational Leadership. The Discussion Forum was kicked off by comments from our 4 sponsors - Susan, Dan, Randy and Derek. The eXPERT database gadget will allow you to search for members with a particular expertise. This gadget will become even more valuable as members complete or update their own expertise profiles.