This document outlines 75 launch tactics for acquiring customers with little to no marketing budget. It discusses tactics like posting on Reddit, creating content for sites like Hacker News, guest blogging, conducting customer development interviews, running contests on social media, and using referral programs. Many of the tactics suggest directly reaching out to influencers, competitors' followers, alumni networks, and targeted niche communities to promote a product or service. The document is intended to provide a wide range of low-cost and no-cost marketing ideas for startups and small businesses to acquire new customers.
A ready to use Template for pitching your Business for funding! See updated v...Alok Rodinhood Kejriwal
Please check the updated and current version of this presentation here - https://therodinhoods.com/post/a-funding-pitch-and-business-deconstruction-template/
Lots of capable entrepreneurs struggle to create effective Business pitches and presentations that they could use to raise funding.
This simple template with an example addresses that pain point and attempts to helps entrepreneurs quickly create a business pitch that they could use when presenting to VCs and angel investors etc.
How to make an investor pitch deck that really worksDeck Rooster
In sales, a well established principle is, before one starts pitching to a customer, one should listen to what the customer has to say. That is because if you listen carefully he will lay out his needs in front of you, letting you present your solution in a way that fits into his needs perfectly.
The principle should be equally useful while pitching to an investor while raising funds. I can’t see a reason why it won’t be. But no one seems to be suggesting “you should listen more and talk less during an investor pitch”. Probably it is assumed that we already know what investors look for in a business. Is it a rockstar team; or may be a huge market size or is it traction or a break-through technology? Or may be different investors look for different combination of those things.
Actually all of those are means towards an end. They help investors figure out something more specific and quantitative that all investors look for in a startup before investing. But what is it?
A 10x return on their investment. That is it.
That number may vary from an early stage investor to a growth stage one, but you get the point, right? Not everyone says it out loud, because it makes them look money hungry, but that is what an investor business is all about.
But, now with that knowledge, how do you tweak your pitch and your pitch deck to make an investor feel that you are offering him an investment opportunity that could deliver a 10x return? And more importantly, can your business even deliver 10x return?
The above presentation by Deck Rooster answers those questions and offers a structure (not a template) for an investor pitch deck for startups. Check it out.
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...Amazon Web Services
Startups are always looking for ways to grow and often, capital is one of the most important aspects which is needed to fuel that growth. This webinar provides an overview of Venture Capital and how it has evolved with emergence of Open Source and Cloud.
The webinar also focuses on funding, how to pitch throughout the funding process and provides answers to some of the most commonly asked questions like "What does a good pitch look like" or "What are some of the best practices in pitching". The session will also cover tips from top VC's and startups that raised funds successfully.
The most innovative technology entrepreneurship summer program! The extreme accelerator – from idea to an initial start-up in 15 days
7th - 25th July, 2014 in Nice, Sophia Antipolis
http://www.innovationacademy4u.com/
How Startups Can Build a Recruiting MachineDavid Skok
Something important has changed in the recruiting process: the best people are almost never on the market, and you have to develop recruiting processes to find and sell passive candidates. In many cases, it will take months or years of relationship building with these candidates to find the right moment when they are open to considering a change. Closing them takes greater selling efforts than in the past due to the intense competition over the good candidates. This leads me to believe that there is now a third crucial startup skill that needs to be developed: recruiting.
The 10 Biggest Questions We Received From Tech Startups - NextView VenturesNextView Ventures
These were the most popular blog post we created in the last six months for our startup blog, The View From Seed. This site is dedicated to seed-stage tech startups in the web and mobile spaces. NextView is a leading seed VC located in Boston. Topics include raising venture capital, hiring a COO, content marketing and blogging, and more.
Kieran Farr challenges our participants on the notion that it is not possible to create good video content in a short amount of time, in fact it may be one of the most powerful tools that teams have at their disposals. He presents a class that enables the teams to make high quality content immediately with their camera enabled smartphone, their Macbook pro, a few handy apps and some tips to get things done.
A ready to use Template for pitching your Business for funding! See updated v...Alok Rodinhood Kejriwal
Please check the updated and current version of this presentation here - https://therodinhoods.com/post/a-funding-pitch-and-business-deconstruction-template/
Lots of capable entrepreneurs struggle to create effective Business pitches and presentations that they could use to raise funding.
This simple template with an example addresses that pain point and attempts to helps entrepreneurs quickly create a business pitch that they could use when presenting to VCs and angel investors etc.
How to make an investor pitch deck that really worksDeck Rooster
In sales, a well established principle is, before one starts pitching to a customer, one should listen to what the customer has to say. That is because if you listen carefully he will lay out his needs in front of you, letting you present your solution in a way that fits into his needs perfectly.
The principle should be equally useful while pitching to an investor while raising funds. I can’t see a reason why it won’t be. But no one seems to be suggesting “you should listen more and talk less during an investor pitch”. Probably it is assumed that we already know what investors look for in a business. Is it a rockstar team; or may be a huge market size or is it traction or a break-through technology? Or may be different investors look for different combination of those things.
Actually all of those are means towards an end. They help investors figure out something more specific and quantitative that all investors look for in a startup before investing. But what is it?
A 10x return on their investment. That is it.
That number may vary from an early stage investor to a growth stage one, but you get the point, right? Not everyone says it out loud, because it makes them look money hungry, but that is what an investor business is all about.
But, now with that knowledge, how do you tweak your pitch and your pitch deck to make an investor feel that you are offering him an investment opportunity that could deliver a 10x return? And more importantly, can your business even deliver 10x return?
The above presentation by Deck Rooster answers those questions and offers a structure (not a template) for an investor pitch deck for startups. Check it out.
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...Amazon Web Services
Startups are always looking for ways to grow and often, capital is one of the most important aspects which is needed to fuel that growth. This webinar provides an overview of Venture Capital and how it has evolved with emergence of Open Source and Cloud.
The webinar also focuses on funding, how to pitch throughout the funding process and provides answers to some of the most commonly asked questions like "What does a good pitch look like" or "What are some of the best practices in pitching". The session will also cover tips from top VC's and startups that raised funds successfully.
The most innovative technology entrepreneurship summer program! The extreme accelerator – from idea to an initial start-up in 15 days
7th - 25th July, 2014 in Nice, Sophia Antipolis
http://www.innovationacademy4u.com/
How Startups Can Build a Recruiting MachineDavid Skok
Something important has changed in the recruiting process: the best people are almost never on the market, and you have to develop recruiting processes to find and sell passive candidates. In many cases, it will take months or years of relationship building with these candidates to find the right moment when they are open to considering a change. Closing them takes greater selling efforts than in the past due to the intense competition over the good candidates. This leads me to believe that there is now a third crucial startup skill that needs to be developed: recruiting.
The 10 Biggest Questions We Received From Tech Startups - NextView VenturesNextView Ventures
These were the most popular blog post we created in the last six months for our startup blog, The View From Seed. This site is dedicated to seed-stage tech startups in the web and mobile spaces. NextView is a leading seed VC located in Boston. Topics include raising venture capital, hiring a COO, content marketing and blogging, and more.
Kieran Farr challenges our participants on the notion that it is not possible to create good video content in a short amount of time, in fact it may be one of the most powerful tools that teams have at their disposals. He presents a class that enables the teams to make high quality content immediately with their camera enabled smartphone, their Macbook pro, a few handy apps and some tips to get things done.
6 awesome steps to promote your businessKickoffLabs
Learn how to promote your online business using lead generation techniques to build qualified web traffic. Cover the use of landing pages for viral growth and high conversion rates. www.kickofflabs.com
Content Marketing: How Far Do You Open the KimonoJay Baer
Content marketing is all the rage. But how much is too much? If you open the content kimono too far, are you cannibalizing your ability to monetize your expertise? Presentation from 2011 BlogWorld LA by Jay Baer of Convince & Convert and Joe Pulizzi from Content Marketing Institute.
Social Media and HVAC Contractors: 6 Ways to Get Started (Blogging)Joe Pulizzi
Presentation from SocialTract CEO Joe Pulizzi specifically for HVACR Contractors (Lennox Dealers) on the 6 ways to get started in social media, with an emphasis on blogging.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Crafted by our interns to help founders and teams in their Start up journey.
We suggest that you download the file for better viewing and for your to conveniently access the links indicated.
Thank you!
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
Your Company as Publisher - 6 Ways to Get Started in Social Media and BloggingJoe Pulizzi
Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.
PMN Webinar: How To Spark A Conversation Revolution -- AND Keep Your Job!mikedp
The PMN Inaugural Webinar: How To Spark A Conversation Revolution -- AND Keep Your Job! Featuring Noted Social Media Expert and Co-Author of "Groundswell: Living In A World Transformed By Social Technologies" Charlene Li
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However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
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Length: 30 minutes
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To view the webinar recording, go to:
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
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EIA 2015 75 Proven Tactics to Acquire Users With ZERO Marketing Budget
1. 75 Launch Tactics to Acquire Customers*
Jesse Leimgruber
Created with love at
*With ZERO Marketing Budget
2. Who Am I?
European Innovation Academy | Page 1
Studied at Stanford University
Bootstrapped RageHats to $50k/month
Co-founded Rank Executives & NeoReach
Raised $4M in VC funding for NeoReach
8. Credit for Customer Development to Nick o
Connor
Thank you for your time, my name is <> I work at <> we
are working on a new solution that helps companies like
yours do <>. I do not want to sell you anything but it
would be great to get your feedback now so that
when our product is ready to ship it will best meet
the needs of your company. before jumping into talking
about us, it is ok if I ask you some questions about you
so that I can get a better understanding of how our
solution can help you?
9. Keynote Title | Company | Page 1
• Can you tell me a little about what you are responsible for?
• How do you measure success?
• What are your top priorities right now?
• For each priority/ job ask.....
• What is the goal
• What are the biggest challenges you have had
• Can you tell me a little bit about the last time you had this problem?
• How often does this occur
• What is the current solution
• If you could wave a magic wand
• Repeat for top three priorities
10. Keynote Title | Company | Page 1
Articulate the problem statement
be silent, wait for customer first reaction.
then ask for feedback
how/if this resonates
where does it fit with their overall problems / needs
11. Keynote Title | Company | Page 1
Articulate the solution statement
be silent, wait for customer first reaction
then ask for feedback, is this clear to them what this means?
do they like it? why/ why not.
how would they find out about a solution like this?
who would be involved in the decision?
Who owns the budget, how big is it?
any one else doing this, why, why not?
12. Credit for Customer Development to Nick o
Connor | Page 1
Closing questions
Anything I should have asked but did not?
Do you know anyone who is an expert in this space?
Who else should I talk to?
13. Credit for Customer Development to Nick o
Connor | Page 1
Why?
Tell me more?
Can you tell me a time that happened?
What are the best and worst parts about?
Flow Tips
14. Launch Tactic #1: Reddit r/Startups
European Innovation Academy | Page 20
Reaches 85,000 Readers
Not all startups get featured
100+ Signups if you get featured
Better if you’re engaged on Reddit
15. Launch Tactic #2: App Sumo
Create a deal on AppSumo
Keynote Title | Company | Page 1
16. Launch Tactic #3: StartupList
European Innovation Academy | Page 20
20-100 Expected Signups
Free if you wait, pay to skip the line
Smaller audience than BetaList
Good audience engagement
17. Launch Tactic #4: Social Share Buttons
Add social sharing buttons to your site
Keynote Title | Company | Page 1
18. Launch Tactic #5: Throw a Launch Party
European Innovation Academy | Page 21
20-50 Expected
Direct user feedback
Good local or network startups
Requires planning and effort
19. Launch Tactic #6: StumbleUpon
Very easy input effort, results can be hit or miss
Keynote Title | Company | Page 1
20. Launch Tactic #7: ProductHunt
European Innovation Academy | Page 21
400-800 expected signups
Free. Submission appears instantly
Best to submit at 12:01 PST
Requires whitelisted submitter
21. Launch Tactic #8: HackerNews
European Innovation Academy | Page 22
50-200+ expected signups
Free. Submission appears instantly
Better if you’re an active member
Submit under ShowHN section
22. Launch Tactic #9: Crunchbase
You should really do this anyway. Great for
investors and credibility.
Keynote Title | Company | Page 1
23. Launch Tactic #10: scoop.it
Launch a topic relevant to your website
Keynote Title | Company | Page 1
24. Launch Tactic #11: Blog Comments
Find a relevant blog, leave a comment on that blog
that subtly raises awareness for your product.
Keynote Title | Company | Page 1
25. Launch Tactic #12: Show HN
Ask for feedback on Hackernews using their ShowHN forum
Keynote Title | Company | Page 1
26. Launch Tactic #13: Meetup
European Innovation Academy | Page 22
Free. Can get great niche exposure
20+ Signups per event
Great for personal branding
Message meetup coordinators and
ask for speaking gigs at local events.
27. Launch Tactic #14: Speaking Gig
Film your speaking gigs and share videos of your
talks on your blog
Keynote Title | Company | Page 1
28. Launch Tactic #15: Webinar
Hold ongoing webinars that answer common problems in your
industry, invite members from the community to join
Keynote Title | Company | Page 1
29. Launch Tactic #16: Skill Share
Teach a class on Skill Share about your industry or
niche
Keynote Title | Company | Page 1
30. Launch Tactic #17: General Assembly
Teach a class on GeneralAssemb.ly about your
industry or niche
Keynote Title | Company | Page 1
31. Launch Tactic #18: Podcast
Start a podcast, ask existing podcasts to give a
shout out to your podcast
Keynote Title | Company | Page 1
32. Launch Tactic #19: Influencer Tweet
European Innovation Academy | Page 23
100-1000+ expected signups
Free. Much easier if you pay
Find relevant, targeted influencers
Negotiate pricing and # of tweets
33. Launch Tactic #20: Guest Posts
European Innovation Academy | Page 21
Can be MAJOR exposure
Build a network of free traffic
Highly targeted traffic
Search: Keyword + “Write for us” + blog
34. Launch Tactic #21: Outreach
Reach out directly to target customers on LinkedIn
Keynote Title | Company | Page 1
35. Launch Tactic #22: Competitor Research
Use tools like MajesticSEO to see who links to your
competitors, outreach to them
Keynote Title | Company | Page 1
36. Launch Tactic #23: School Alumni
Contact school alumni on LinkedIn, leverage their
advice and assistance
Keynote Title | Company | Page 1
37. Launch Tactic #24: Customer Development
Ask potential customers about their problems, propose your product
as a solution. Ask for their feedback and get them involved.
Keynote Title | Company | Page 1
38. Launch Tactic #25: Press Article
European Innovation Academy | Page 24
250+ expected signups
Free, but time consuming
Difficult for very early stage
Usually requires introductions
Great for branding & long term visits
39. Launch Tactic #25: Press Article
European Innovation Academy | Page 24
Pinpoint a new journalist at a big publication, offer them an
exclusive on your content. Provide them with data that only
you have access to. Help the new journalist look good.
Compile a target list of 50. Write custom outreach emails.
40. Launch Tactic #26: Existing Traffic Analysis
See where your existing traffic comes from and build stronger
relationships with those sources. Look specifically for product lists,
blogs, or press that is already sending you traffic.
Keynote Title | Company | Page 1
41. Launch Tactic #27: Facebook Pages
Build relationships with owners of popular Facebook pages, ask
them to promote a free contest or giveaway that you create.
Keynote Title | Company | Page 1
42. Launch Tactic #28: Competitors Followers
Manually reach out to Twitter and Facebook
followers of your competitors
Keynote Title | Company | Page 1
43. Launch Tactic #29: YouTube Giveaway
Giveaway your product for free to Youtube reviewers
and review bloggers
Keynote Title | Company | Page 1
44. Launch Tactic #30: Quora
Respond to unanswered questions in your niche on
Quora
Keynote Title | Company | Page 1
45. Launch Tactic #31: Reddit
European Innovation Academy | Page 24
Can yield 10k+ Clicks
Requires good user knowledge
Beware of being too spammy
Pick hyper-targeted subreddits
Engage in targeted forums on Reddit, share posts
and respond to others
46. Launch Tactic #32: Press Release
Submit a free press release using a service like
PRlog
Keynote Title | Company | Page 1
47. Launch Tactic #33: Infographics & visual.ly
Create an infographic, share on free distribution sites
like visual.ly
Keynote Title | Company | Page 1
48. Launch Tactic #34: Write a post called “Our
competitor vs Our Company”
This will attract search engine traffic looking for
reviews of competitor
Keynote Title | Company | Page 1
49. Launch Tactic #35: Slideshare
Submit a presentation to Slideshare
Keynote Title | Company | Page 1
50. Launch Tactic #36: e-book
Giveaway a free e-book, ask users to sign up to your
newsletter to download it.
Keynote Title | Company | Page 1
51. Launch Tactic #37: How-to Guide
Create a “how-to” guide for something that is
typically difficult in your industry.
Keynote Title | Company | Page 1
52. Launch Tactic #38: E-mail Signature
Promote your company in your E-mail signature.
Keynote Title | Company | Page 1
53. Launch Tactic #39: Mailchimp
Launch an E-mail newsletter using a free service like
MailChimp.
Keynote Title | Company | Page 1
54. Launch Tactic #40: Existing Newsletters
Get your startup featured on existing newsletters
such as Startupdigest.
Keynote Title | Company | Page 1
55. Launch Tactic #41: Drip E-mail Marketing
Integrate a drip marketing campaign using a service
like intercom.io or Kickoff Labs
Keynote Title | Company | Page 1
56. Launch Tactic #42: Landing Page
If you’re early stage, use Unbounce or any landing page tool and
design a simple single page that collects E-mail addresses.
Keynote Title | Company | Page 1
57. Launch Tactic #43: Company Partnership
Partner with other companies in your space and
upsell each other’s products
Keynote Title | Company | Page 1
58. Launch Tactic #44: BetaList
European Innovation Academy | Page 20
100-300 expected sign ups
Free if you wait, $99 to skip the line
Limited to pre-launch startups
Goes out to 25k+ early adopters
59. Launch Tactic #45: Groupon
Run a promotion on Groupon
Keynote Title | Company | Page 1
60. Launch Tactic #46: Stack Social
Run promotions on StackSocial
Keynote Title | Company | Page 1
61. Launch Tactic #47: Cross Promote on Newsletter
Cross promote each others brand on your E-mail
newsletters, twitter pages, etc.
Keynote Title | Company | Page 1
62. Launch Tactic #48: Referral Program
Set Up a Referral Program, offer an incentive for
existing users to invite their friends
Keynote Title | Company | Page 1
63. Launch Tactic #49: CopyBlogger Headlines
Consult copy bloggers attention grabbing headline
guides and write posts that fill those templates.
Keynote Title | Company | Page 1
64. Launch Tactic #50: Twilighter
Encourage social shares by using a service like
Twilighter
Keynote Title | Company | Page 1
65. Launch Tactic #51: Personalized E-mails
Send personalized E-mails to your existing users,
ask for their help promoting your company.
Keynote Title | Company | Page 1
66. Launch Tactic #52: Crowdfunding
European Innovation Academy | Page 26
$10k-$100k in expected sales
Free, requires video production
Optimal for hardware startups
Helps get early press coverage
67. Launch Tactic #53: Hellobar
Use Hellobar as a call to action for a promotion
Keynote Title | Company | Page 1
68. Launch Tactic #54: Customer Feedback
Invite your existing customers to provide feedback on the next version of your
product. You can send them a survey or a WuFoo form to do this easily.
Keynote Title | Company | Page 1
69. Launch Tactic #55: Google Keyword Tool
Use the Google Keyword tool to identify high volume, low competition
keywords in your niche. Create content around those keywords
Keynote Title | Company | Page 1
70. Launch Tactic #56: Niche Q/A
Determine what questions people in your niche are
asking, create blog posts answering those questions
Keynote Title | Company | Page 1
71. Launch Tactic #57: Inbound Links from Blogs
Focus on getting high quality inbound links from
blogs, forums and press mentions
Keynote Title | Company | Page 1
72. Launch Tactic #58: Keyword Optimized URL’s
Use SEO friendly URL’s
Keynote Title | Company | Page 1
73. Launch Tactic #59: Keyword Optimized H1 & Title
Tags
Write good title tags and H1 tags
Keynote Title | Company | Page 1
74. Launch Tactic #60: Submit XML Sitemap To Google
Submit an XML sitemap to Google webmaster tools
Keynote Title | Company | Page 1
75. Launch Tactic #61: Add Alt-Text
Add alt-text and descriptions to all of your images.
Keynote Title | Company | Page 1
76. Launch Tactic #62: Free Social Giveaway
Run a free promotion or giveaway if users follow you
on social media
Keynote Title | Company | Page 1
77. Launch Tactic #63: Direct Message Thought
Leaders
Direct message thought leaders, interact with them,
congratulate them on their recent press, etc.
Keynote Title | Company | Page 1
78. Launch Tactic #64: Trade shout outs
Trade shout outs with other companies and thought leaders. Accounts
with a similar social following to you will be more willing to cross promote.
Keynote Title | Company | Page 1
79. Launch Tactic #65: Social Listening
Sign up for a service like Mention.com, respond to anyone that mentions
one your brand, one of your competitors, or asks a question about your
space.
Keynote Title | Company | Page 1
80. Launch Tactic #66: Friends & Friends of Friends
European Innovation Academy | Page 25
10-50 Expected Signups
Free, requires being pushy
Very high engagement rates
Guaranteed to get initial traction
81. Launch Tactic #67: Never Launch
European Innovation Academy | Page 25
“We’re pre launch”
“We’re closed beta”
“We’re open beta”
“About to do our public launch”
82. Off The Record…
No Tweeting…
European Innovation Academy | Page 0
Press, Reddit, Conversion Rate & More
84. Launch Tactic #75: FREE TRAFFIC CONTEST
European Innovation Academy | Page 28
85. Launch Tactic #75: FREE TRAFFIC CONTEST
European Innovation Academy | Page 28
The EIA team with the best landing page gets a free launch package.
• 100,000+ Users on social media exposed to your landing page
• Key influencers tweeting and sharing your content
• 100’s to 1000’s of clicks expected
To Enter: Send an Email with the title: “Launch Entry” to
Jesse@NeoReach.com and include the link to your landing page.
86. Get Ahold of Me
European Innovation Academy | Page 50
I’ll respond to every email from this event
Jesse@NeoReach.com
@JesseRank
JesseLeimgruber.com