Millennials and Retail

By 2020, Millennials will total more than $1.4 trillion in spending power. How can retailers ensure that they are connecting with this very important market segment? You may be surprised by some of the statistics that studies show about Millennials and their shopping habits! When it comes to loyalty and engaging with brands, Millenials have particular desires and demands, and retailers who want to sell to this demographic need to employ smart strategies to win their affection.