On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
“What’s New in Beacon Tech, 2017?”. Kurt McIntire breaks down the slew of upgrades and expansions to beacon technology in the last year. Beacons are not the same as they were in 2013. We started out with plain UUIDs but now we have ultra-wideband enabled beacons, industrial grade asset tracking systems, and unprecedented indoor mapping. These are the years in beacon tech where things really take off.
Conversation Focus Points:
- New Indoor Location tools
- New hardware & sensors
- New Cloud management tools
- 2017 cost of deployments and ongoing software pricing
iBeacon is a new technology that uses Bluetooth low energy (BLE) to allow smartphones to detect and react to signals being broadcast by low-powered wireless beacons. The beacons, called iBeacons, broadcast a signal that includes a universally unique identifier (UUID) that smartphones can use to determine their proximity to the beacon. This enables a wide range of location-based interactions and applications, such as receiving discount coupons on a smartphone when passing by a store. iBeacon technology is inexpensive and can be used for indoor navigation, retail experiences, security/geo-fencing, and more.
An Introduction to Bluetooth Beacon Technology - Part 2Stephen Statler
Slides from our one day Bluetooth beacon bootcamp. These slides were used for a MobileMonday University training course we ran in 2014 and inspired the book "Beacon Technology: The Hitchhiker's Guide to the Beacosystem" - Part Two - The Afternoon Show
This presentation introduces the motivation behind Beacon Technology and its potential. It briefly provides information about different protocols. The last part of the presentation is about basic implementation details that would enhance the user experience while presenting the current challenges.
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
“What’s New in Beacon Tech, 2017?”. Kurt McIntire breaks down the slew of upgrades and expansions to beacon technology in the last year. Beacons are not the same as they were in 2013. We started out with plain UUIDs but now we have ultra-wideband enabled beacons, industrial grade asset tracking systems, and unprecedented indoor mapping. These are the years in beacon tech where things really take off.
Conversation Focus Points:
- New Indoor Location tools
- New hardware & sensors
- New Cloud management tools
- 2017 cost of deployments and ongoing software pricing
iBeacon is a new technology that uses Bluetooth low energy (BLE) to allow smartphones to detect and react to signals being broadcast by low-powered wireless beacons. The beacons, called iBeacons, broadcast a signal that includes a universally unique identifier (UUID) that smartphones can use to determine their proximity to the beacon. This enables a wide range of location-based interactions and applications, such as receiving discount coupons on a smartphone when passing by a store. iBeacon technology is inexpensive and can be used for indoor navigation, retail experiences, security/geo-fencing, and more.
An Introduction to Bluetooth Beacon Technology - Part 2Stephen Statler
Slides from our one day Bluetooth beacon bootcamp. These slides were used for a MobileMonday University training course we ran in 2014 and inspired the book "Beacon Technology: The Hitchhiker's Guide to the Beacosystem" - Part Two - The Afternoon Show
This presentation introduces the motivation behind Beacon Technology and its potential. It briefly provides information about different protocols. The last part of the presentation is about basic implementation details that would enhance the user experience while presenting the current challenges.
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
2014 was the year that everyone got really excited about beacon technology and there’s no doubt that 2015 will be the year it becomes mainstream. We’ve put together a quick of 15 ways beacons can be used across many vertical sectors including retail, education, healthcare, events and tourism.
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
What are Beacons and how do they work? What are their different uses? How does it compare to other technologies? What are Golden Gekko's recommendations regarding the use of Beacons?
iBeacon is an indoor positioning system that uses Bluetooth Low Energy beacons to provide location services to iOS devices. Beacons broadcast a signal that includes a proximity UUID, major and minor values that allow an app to detect beacons and understand proximity. The CoreLocation API exposes APIs to monitor for regions defined by beacons and range beacons to determine distance. While beacons enable new location-based experiences, their location capabilities are approximate rather than precise and they cannot directly push information, require an app to be open for ranging, or enable payments. Support for beacons also exists on Android through third parties.
iBeacon is an open source proximity platform introduced by Apple in iOS7 that uses Bluetooth Low Energy signals from beacon devices to transmit data to nearby smartphones. Beacons are hardware devices that can communicate with smartphones to provide location-based services and notifications. The document discusses how beacon technology is used across industries to improve customer experiences through proximity-based interactions, notifications, and analytics.
iBeacons use Bluetooth Low Energy technology to broadcast unique identifiers that can be detected by nearby smartphones and other devices to provide location-based services. iBeacons transmit a universally unique identifier, major number, and minor number that allow apps to identify a beacon's location and provide contextual information. Some applications of iBeacons include improving customer experiences in retail stores and hospitals by sending notifications as users move throughout a location.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
This document discusses beacon technology and its marketing applications. It begins with an overview of what beacons are and their main functions like proximity location recognition. It then discusses beacon packet structure and various applications like proximity marketing, home automation, and more. It also covers beacon limitations and supported operating systems. The document proposes several case studies for using beacons including at music festivals, in movie theaters, with retail brands, and at museums. It concludes by discussing Beaconyx, a company that provides beacon management and analytics services, and proposes some potential projects for Beaconyx.
How iBeacon Could Disrupt Consumer ExperiencesInlight
This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications. Feel free to contact me for more information in Lighthouse or if you enjoyed the presentation please share with your networks.
Kind Regards,
Ben Howden
A beacon is a small wireless device that transmits a Bluetooth signal to nearby smart devices, providing an ID number. The smart device sends the ID to a cloud server, which checks what action is assigned to that ID number and responds accordingly. For example, a beacon placed near socks in a clothing store could alert customers passing by of a sock sale via their smart device.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel SolutionsStefan Wolpers
iBeacons – Fad Or Trend?
23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
The slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the nascent technology.
This presentation discusses iBeacons, which are small Bluetooth devices that transmit location signals. It covers what iBeacons are, how they work by transmitting low-energy Bluetooth signals with a radius of 50-100 meters, and why they are important for providing precise location services. The presentation also discusses that iBeacons work with both Android and iOS devices, putting beacon functionality in over 300 million devices, and lists several major companies that are using iBeacons like American Airlines, Marriott, and Apple. It concludes with industry statistics on beacon adoption rates among retailers and use of beacons to collect consumer data.
iBeacons are redefining how you can engage your customers in real time. They offer so much potential to design specific engagement models based on the proximity of visitors. 2015 is termed as year of iBeacon technology where majority of businesses will embrace iBeacon technology
iBeacons use Bluetooth signals to communicate with nearby smartphones and deliver customized content and experiences to users within retail stores. When users enter a store, they can receive deals, have their customer profile displayed to staff, and get product recommendations. Retailers are testing iBeacons to improve customer service, drive store traffic, and enable new payment and marketing opportunities through proximity-based interactions. While privacy controls and opt-in processes will be important, iBeacons offer a new channel for customer engagement by triggering app events based on physical location.
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
WiFi Analytics vs. Beacon Analytics - Which is the best location intelligence...July Systems
Wifi analytics vs. Beacon analytics - WiFi and Beacons are the top two technologies used in retail stores for in store analytics, customer engagement, and consumer behaviour insights. Let's look at which technology is better for in-location analytics.
Fresh Beacon is a platform that enables mobile apps to send targeted notifications and communications to users based on their location, interests, and profile using geofencing, Bluetooth beacons, and other context. The platform consists of geofencing and beacon detection modules, tools for managing notifications and user profiles, and analytics dashboards. It is designed with a focus on user privacy and transparency, requiring opt-in and allowing users to delete collected data. The summary provides an overview of Fresh Beacon's key capabilities for location-based targeting and analytics.
2014 was the year that everyone got really excited about beacon technology and there’s no doubt that 2015 will be the year it becomes mainstream. We’ve put together a quick of 15 ways beacons can be used across many vertical sectors including retail, education, healthcare, events and tourism.
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.
What are Beacons and how do they work? What are their different uses? How does it compare to other technologies? What are Golden Gekko's recommendations regarding the use of Beacons?
iBeacon is an indoor positioning system that uses Bluetooth Low Energy beacons to provide location services to iOS devices. Beacons broadcast a signal that includes a proximity UUID, major and minor values that allow an app to detect beacons and understand proximity. The CoreLocation API exposes APIs to monitor for regions defined by beacons and range beacons to determine distance. While beacons enable new location-based experiences, their location capabilities are approximate rather than precise and they cannot directly push information, require an app to be open for ranging, or enable payments. Support for beacons also exists on Android through third parties.
iBeacon is an open source proximity platform introduced by Apple in iOS7 that uses Bluetooth Low Energy signals from beacon devices to transmit data to nearby smartphones. Beacons are hardware devices that can communicate with smartphones to provide location-based services and notifications. The document discusses how beacon technology is used across industries to improve customer experiences through proximity-based interactions, notifications, and analytics.
iBeacons use Bluetooth Low Energy technology to broadcast unique identifiers that can be detected by nearby smartphones and other devices to provide location-based services. iBeacons transmit a universally unique identifier, major number, and minor number that allow apps to identify a beacon's location and provide contextual information. Some applications of iBeacons include improving customer experiences in retail stores and hospitals by sending notifications as users move throughout a location.
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceRockbot
The document discusses how beacon technology allows businesses like restaurants to personalize the in-store customer experience. Beacons use Bluetooth signals to detect when customers enter a store and interact with their mobile devices to greet them or provide customized offers. The adoption of beacon technology is expected to grow significantly in the coming years, driven by declining prices and increasing functionality. Industry analysts predict beacon-influenced on-premise sales in the US will increase from $4.1 billion in 2015 to $44.4 billion in 2016 as more businesses implement the technology.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
This document discusses beacon technology and its marketing applications. It begins with an overview of what beacons are and their main functions like proximity location recognition. It then discusses beacon packet structure and various applications like proximity marketing, home automation, and more. It also covers beacon limitations and supported operating systems. The document proposes several case studies for using beacons including at music festivals, in movie theaters, with retail brands, and at museums. It concludes by discussing Beaconyx, a company that provides beacon management and analytics services, and proposes some potential projects for Beaconyx.
How iBeacon Could Disrupt Consumer ExperiencesInlight
This presentation explores how iBeacon and BLE beacons are set to disrupt consumer experiences across a number of different categories including retail, banking, airlines and home automation. It also lists a range of other iBeacon applications. Feel free to contact me for more information in Lighthouse or if you enjoyed the presentation please share with your networks.
Kind Regards,
Ben Howden
A beacon is a small wireless device that transmits a Bluetooth signal to nearby smart devices, providing an ID number. The smart device sends the ID to a cloud server, which checks what action is assigned to that ID number and responds accordingly. For example, a beacon placed near socks in a clothing store could alert customers passing by of a sock sale via their smart device.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel SolutionsStefan Wolpers
iBeacons – Fad Or Trend?
23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
The slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the nascent technology.
This presentation discusses iBeacons, which are small Bluetooth devices that transmit location signals. It covers what iBeacons are, how they work by transmitting low-energy Bluetooth signals with a radius of 50-100 meters, and why they are important for providing precise location services. The presentation also discusses that iBeacons work with both Android and iOS devices, putting beacon functionality in over 300 million devices, and lists several major companies that are using iBeacons like American Airlines, Marriott, and Apple. It concludes with industry statistics on beacon adoption rates among retailers and use of beacons to collect consumer data.
iBeacons are redefining how you can engage your customers in real time. They offer so much potential to design specific engagement models based on the proximity of visitors. 2015 is termed as year of iBeacon technology where majority of businesses will embrace iBeacon technology
iBeacons use Bluetooth signals to communicate with nearby smartphones and deliver customized content and experiences to users within retail stores. When users enter a store, they can receive deals, have their customer profile displayed to staff, and get product recommendations. Retailers are testing iBeacons to improve customer service, drive store traffic, and enable new payment and marketing opportunities through proximity-based interactions. While privacy controls and opt-in processes will be important, iBeacons offer a new channel for customer engagement by triggering app events based on physical location.
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
WiFi Analytics vs. Beacon Analytics - Which is the best location intelligence...July Systems
Wifi analytics vs. Beacon analytics - WiFi and Beacons are the top two technologies used in retail stores for in store analytics, customer engagement, and consumer behaviour insights. Let's look at which technology is better for in-location analytics.
Fresh Beacon is a platform that enables mobile apps to send targeted notifications and communications to users based on their location, interests, and profile using geofencing, Bluetooth beacons, and other context. The platform consists of geofencing and beacon detection modules, tools for managing notifications and user profiles, and analytics dashboards. It is designed with a focus on user privacy and transparency, requiring opt-in and allowing users to delete collected data. The summary provides an overview of Fresh Beacon's key capabilities for location-based targeting and analytics.
Estimote and Fosbury are lucky to deal with a wide range of clients every day. These clients come with unique questions and challenges whose experiences can benefit anyone exploring beacons for their business. That's why we've partnered to address software and hardware FAQ's for beacons in this white paper.
Our three main topics include:
An iBeacon™ introduction
Technical iBeacon™ Hardware FAQ
Inspiring iBeacon™ Implementations FAQ
Free of charge, this collection of research and case studies is available to you as a PDF. Visit fosbury.co/resources to get started!
Beacon Technology White Paper - April 2016Craig Van Pelt
The document discusses beacon technology and its applications, both current and potential. It begins by explaining that beacons are small Bluetooth devices that can be placed indoors or outdoors to send signals to nearby smartphones. Currently, retailers commonly use beacons to send customers targeted offers and information. The document then discusses how other industries like sports and museums are implementing beacons. It explores several ways beacons could be used in corporate real estate settings, such as tracking occupancy, sending targeted messages to visitors, and improving the tenant experience. Challenges to adoption like privacy and compatibility issues are also addressed.
This whitepaper explains and unlocks the power of proximity marketing and ibeacon use cases across a wide range of industries. Curated and prepared by award winning digital marketing strategist, keynote speaker and futurist to the travel industry, Stephenie Rodriguez. Rodriguez is the CEO of Mighty Media Group based in Australia.
Get to know Beacons Understanding and Online & Offline IntegrationJohn Andric
With the fast-paced technological advancements, one needs to keep up-to-date with the latest innovations and trending topics. Like Beacons, a majority of IT professionals lack the proper understanding of this concept. With this white paper, you will be able to know Beacons and even the differences between online as well as offline integration.
Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014David Helms
This document discusses how beacons and proximity-aware mobile apps work together. Beacons are Bluetooth transmitters that can uniquely identify and determine the proximity of nearby mobile devices. Proximity-aware mobile apps can detect when a mobile device enters or exits the signal range of a beacon and present location-based content. Examples are provided of how beacons could be used in retail stores, museums, hospitals, and other locations to enhance user experiences through proximity-aware mobile apps.
Indoor Navigation System for Shopping Malls- Features, Costs & Tech Stack.pdfTechugo
Indoor navigation system for shopping malls can locate objects and visitors within buildings. However, GPS indoors is unreliable due to the lack of visual contact with GPS satellites. Thus, the mechanism must therefore use other positioning methods. These include widely accepted consumer standards for WiFi and Bluetooth Low Energy (BLE) and ultra-wideband or passive RFID solutions. The choice of technology and method is the first and most crucial step in the implementation process.
Partners in Technology (PiT) - Sunshine Coast Regional Council - 27 May 2016Digital Queensland
The document discusses the future of technology on the Sunshine Coast and the council's plans to embrace emerging technologies. It describes several ways that technology could be used, such as smart parking that knows when a user has spent enough at a shopping center, biometric arrival detection at stores, and augmented reality at sporting events. It emphasizes the need for an agile approach and prototyping projects to test new technologies. The council will transition its infrastructure, software, and skills to the cloud over seven years to create a more flexible digital ecosystem and reduce costs.
End-to-end platform for Leantegra Proximity Marketing includes all the components for managing and running the effectiveness of marketing campaigns using BLE beacons.
The document proposes an IoT-enabled smart park management solution using wearables and sensors to improve the guest experience at amusement parks. Key points include:
- Wearables like smartwatches could be used for functions like tickets, activity tracking, location services, and mobile payments to reduce wait times and improve efficiency.
- A cloud-based solution would allow the park staff app and visitor app to receive notifications and suggestions to optimize the visitor experience and park operations.
- Integrating wearables and sensors with the park infrastructure could provide benefits like increased security, medical alerts, energy management, and targeted promotions.
Indoor Navigation System for Shopping Malls.pdfTechugo
Indoor navigation and positioning apps are required indoors. They differ from outdoor navigation apps. GPS outdoor navigation apps rely on satellite signals and can lose signal in dense areas, large buildings, or complexes. On the other hand, these indoor mapping software are designed for smaller areas and use augmented reality to display your location by accessing integrated GPS maps. The apps offer the fastest route to your destination by allowing you to access the built-in GPS maps.
One of the latest developments in proximity marketing and location technology are beacons. Beacons are small, wireless transmitters that use Bluetooth to send signals to nearby smart devices. It connects and transmits information to smart devices making location-based searching and interaction easier and more accurate. It is becoming more and more popular, especially in the recent era in different industries such as Retail, Healthcare, Tourism, Education, Hospitality industry, and so on.
Know More: - https://xduce.com/what-are-beacons-and-how-beacons-technology-works/
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
This document discusses various mobile call-to-action technologies that can be used within out-of-home (OOH) advertising executions, including NFC, QR codes, Bluetooth, SMS, and augmented reality. Each technology is described and compared in terms of pros, cons, capabilities, and example case studies. The document provides information on how these mobile technologies can enhance consumer engagement and interactivity with OOH advertising formats.
Mobile app messaging presentation with fosbuy and dave rozek Auto Dealer re...David Rozek
This document discusses iBeacons, which are small Bluetooth devices that transmit signals to trigger messages on nearby smartphones. It explains that iBeacons can detect smartphones within a range of 50-100 meters and provide precise location tracking. The document then provides details on how iBeacons work, why they are important for proximity marketing, examples of companies using them, and statistics on iBeacon adoption rates. It emphasizes the potential for iBeacons to improve the customer experience in retail stores through mobile messaging and interactive selling.
Beacons vs. Geofences- Which is the Best Approach for Mobile Marketers to Take.Techugo
Beacons and Geofences are technologies used to deliver location-based services. Beacons use Bluetooth to transmit signals to nearby smartphones, while Geofences use GPS or cellular data to set virtual boundaries around a location. Both have their own use cases, depending on the type of service or application being provided.
The document discusses the growth and potential of beacon technology. By 2018, there will be over 4.5 million active beacons, with retailers accounting for 3.5 million. Beacons allow businesses to engage with customers through mobile apps by sending customized notifications when customers are within range of beacons. The document examines case studies and how beacons can increase app usage, engagement, and customer retention for retailers and event organizers. It also covers the technical capabilities of beacon software and hardware, including detection ranges and how beacons can be integrated into other solutions.
The iBeacon Guide To Success - A comprehensive overview on the technology wit...candylabs
This presentation provides answer to the following questions: What are iBeacons? What is new about it? iBeacon vs. Beacons? What are the uses cases for iBeacons? How does the technology work? What is the future of iBeacons? What to focus on when implementing Beacons? Plus, a very good example of what you should not do with Beacons.
This document discusses and compares various technologies for mobile marketing interactions within stores, including beacons, NFC, QR codes, ultrasound, and lighting. It outlines the advantages and disadvantages of each technology, how they work, which devices they support, common uses, and constraints on user experience. Beacons are highlighted as particularly promising for in-store marketing due to their ability to send push notifications, compatibility across platforms, and potential for personalized messaging and integration with CRM systems. However, over-reliance on push notifications also poses a risk of annoying customers.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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How AI changes the marketing game
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Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
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2. Agenda
• Being a Consumer Has Just Changed
• What are beacons?
• Why Beacons?
• What Can They Do?
• How Can You Use This Technology?
• Improving customer experience
• Mobile Device Stats
17/07/2014ASCESIS Beacon Presentation 2
3. Being a Consumer Has Just Changed – Forever!
Going to a football game and immediately
getting important game information on
your device, including team stats and
directions to the gate you need.
When you arrive at the gate, it knows you
are a season ticket holder and lets you in,
or if you have purchased an e-ticket it will
bring your ticket up on your phone before
opening the gates.
During the game you will able to check out
which concession stand has the shortest
line or where promotions are being
offered, take part in the half time games
and even the in game betting.
17/07/2014ASCESIS Beacon Presentation 3
Imagine installing an app on your mobile
device, then going to a store and
receiving a welcome discounts just
because it's the first time you have used
the app in a particular store.
When in the store, you are able to view
information about products by simply
tapping your smartphone or tablet on a
product, be told about different offers as
you move from zone to zone and finally
paying for your product using your
mobile device.
Science Fiction Technology, Here and Now.
OR
4. How is This Possible?
Beacons make it possible.
What are beacons?
Beacons use the implementation of Bluetooth low-energy (BLE) wireless
technology to create a different way of providing location-based information
and services to mobile devices.
The small wireless devices are sometimes also called a 'mote'. When placed in a
physical space, it broadcasts tiny radio signals to smart devices.
Think about it as a very small lighthouse. Mobile devices that are in range are
able to 'hear' these signals and estimate their location very precisely, as well as
to communicate with the beacon to exchange data and information.
17/07/2014ASCESIS Beacon Presentation 4
9. Beacons Stats?
• Battery life per beacon – estimated 1-2
years
• Range – 2cm - 20-30m *dependant on
environment, default transmission
power
• The beacons are available in discreet
and visual designs
17/07/2014ASCESIS Beacon Presentation 9
10. Why Beacons?
The beacons can trigger a dedicated application on a smartphone or tablet to pinpoint a
user’s exact location.
This enables the application to deliver information that is contextually relevant to the
physical space occupied by the beacon.
All interactions are logged and recorded to provide businesses with a wealth of micro-
location based analytics.
What Can They Do?
Beacons provide two types of functionality: geofencing aka region monitoring to signal an
app when someone enters or leaves a geographic area, and proximity aka ranging to
determine how close someone is to a beacon.
Ranging only works when an app is running in the foreground, while region monitoring also
works when an app is not running (on iOS 7.1, the app does not even have to run in the
background, which means that once the app has run once it will never stop responding until
the user uninstalls it, revokes the Bluetooth permission for the app, or turns off Bluetooth
altogether)
LINK: https://www.youtube.com/watch?v=6pdAkj9O-Hk&feature=youtu.be
17/07/2014ASCESIS Beacon Presentation 10
13. 17/07/2014ASCESIS Beacon Presentation 13
One Signal Triggering a Variety of Actions
ACTIVE COMMUNICATION
Allows basic levels of interaction that
wake up the Phone
from Standby mode and allow Lock Screen
Notifications.
PASSIVE COMMUNICATION
Allows an enhanced user experience.
Beacons can open
certain applications or trigger specific
events.
14. How Can You Use This Technology?
Typical applications are:
• marketing - combining online behaviour with detailed on premise behaviour, sending
special offers on entering a store
• customer service - provide detailed information on-site; e.g. how do I work this
machine in the gym?
• waiting times - know how many people are in line before I go there?
• social - automatic check-in
• payment - with PayPal or mobile wallets
• Then there are the scenario’s where the beacons themselves are also mobile (on
people, pets, key chains, cars)
• Clock in and clock out for work
• Lone worker and safety check ins
17/07/2014ASCESIS Beacon Presentation 14
15. Improving Customer Experience
The use of beacons in the retail space
can enhance the customer experience
by providing customer incentives and
brand awareness on demand.
Beacons trigger the relevant content to
be delivered at a desired micro-location,
customising the experience and
capturing localised business
intelligence.
LINK: http://bit.ly/1r6j7pX
17/07/2014ASCESIS Beacon Presentation 15
16. 17/07/2014ASCESIS Beacon Presentation 16
Retail – Apple Store Experience
Provided you've got the app on your phone
and have given Apple permission to track
you, it'll attempt to offer an augmented
retail experience tailored to your needs.
If you're standing next to an iPhone table
you might receive a message asking if you'd
like to upgrade your iPhone.
If you like, the app will then check your
upgrade eligibility and let you know how
much you can trade in your old model for.
18. Visitor Solutions
Museums, Exhibitions, events concerts,
factory tours, Zoos, stadiums, walks and
theme parks could all benefit from
beacons.
By placing beacons along the visitors
journey you can feed them the right audio
and visual information wherever they are.
LINK: http://vimeo.com/84760383
17/07/2014ASCESIS Beacon Presentation 18
20. Of the UK population
now own a
smartphone & nearly
a fifth own a tablet.
Mobile Device Stats
17/07/2014ASCESIS Beacon Presentation 20
60%
127 Mins
Average time
a day people
use Apps
21. 17/07/2014ASCESIS Beacon Presentation 21
For the first time in history the internet
is mobile 1st, meaning more people
access the internet via a mobile device,
compared to any other device.
Showrooming is rife in the UK for
‘considered’ purchases – 42% of us look
at electronic goods in-store before
buying online from a different retailer
*Beacons – can help combat this.
Tablet sales will grow from 233 million
in 2013 to 1.094 billion in 2017
Mobile Device Stats
24. 17/07/2014ASCESIS Beacon Presentation 24
There are a few caveats…
• Bluetooth must be turned on
• Your app must be installed on the users device
• You can’t use an Beacon to trigger the installation of your app
• Location services must be enabled for the specific application
• Beacons do not give you internet access.
• To download real-time content you must have the app connected
via cellular or WiFi connection.