Location-based mobile advertising lessons for Retailers

Editor's Notes

1. 1. Stat 1, From: http://www.geomarketing.com/more-than-half-of-mobile-ad-dollars-will-be-location-based-by-2018 2. Local media ad spend to jump from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6 percent: http://www.geomarketing.com/more-than-half-of-mobile-ad-dollars-will-be-location-based-by-2018 3. Stat 2, From : https://gigaom.com/2011/12/21/mobile-will-take-15-percent-of-global-online-ad-spend-by-2016/
2. From the source slidedeck – this is a bit dated though.
3. “We’re seeing the location-targeted segment of the overall mobile advertising pie grow from around 40% currently of total mobile revenue. That’s going to grow to 52% by the end of the forecast period in 2018.”: http://www.geomarketing.com/more-than-half-of-mobile-ad-dollars-will-be-location-based-by-2018 •Showrooming:  Practice of examining merchandise in a brick and mortar retail store or other offline setting, and then buying it online, generally at a lower price. •Geo-targeting: Determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. •Geo-Fencing:  Identifies a point of interest on a map and establishes a radius around it for targeting purposes. •Geo-Conquesting: Uses location data to identify a brand’s competitors in an effort to promote a competing or competitive offering to their customers. • Geo-Behavioral/Location-Based Audiences:  The ability to target unique audiences and/or users based on the context of a given location, past or present location behaviors etc. •  Retargeting:  Re-messaging to users based on past offline and online visitation behaviors
4. To be designed by Nikhil
5. Stat 1: By Timothy J. Gilbride J. Jeffrey Inman Karen M. Stilley, published in Feb 2013 – https://marketing.wharton.upenn.edu/mktg/assets/File/Dynamic%20Effects%20in%20Unplanned%20Purchase%20Behavior%202-18-13.pdf Stat 2: http://www.business.pitt.edu/katz/node/1429
6. Stat 1: By Timothy J. Gilbride J. Jeffrey Inman Karen M. Stilley, published in Feb 2013 – https://marketing.wharton.upenn.edu/mktg/assets/File/Dynamic%20Effects%20in%20Unplanned%20Purchase%20Behavior%202-18-13.pdf Stat 2: http://www.business.pitt.edu/katz/node/1429