There are 7 tricks to utilize big data for market research including: 1) Browsing rich customer insight from various sources, 2) Closely observing customer behavior through telemetry, 3) Analyzing effective marketing patterns and customer performance, 4) Surveying social media for customer satisfaction reviews and ad campaign results, 5) Capturing customer emails from website traffic and communications, 6) Extracting, transforming and loading data from various sources for consolidation, and 7) Ultimately analyzing customer marketing habits and trends to derive insights and projections.

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2. Big data hides customers’ tendencies and
habits. There are 7 tricks to utilize big data for
market research. Browsing rich insight,
observing customers keenly, utilizing
marketability, inferring social media reviews,
capturing emails, ETL and analyzing the
ascertained information help in developing
business intelligence.
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3. Points to Consider:
 Browse rich insight
 keeps an eye on customers
 Effective marketability
 Surf on social media
 Capture emails
 Extract, Transform and Load
 Analyze ultimately
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4. 1. Browse Rich Insight
 Do web scraping using tools
 Study and know your audience
 Access data from retailers and distributors
 Consolidate all analytics, CRMs and so on
 Extract conclusion
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5. 2. Keeps an Eye on Customers:
 Track customers via telemetry
 Tap geo-location for frequent targeting
 Research ethnography via telemetry
 Take output of telemetry to learn customer
behaviour
 Predict what a customer will want in future
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6. 3. Effective Marketability:
 Observe marketing patterns
 Relate them with customers’ KPIs
 Develop consumers’ patterns and
performance
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7. 4. Surf on Social Media:
 Create commercial page on social media
 Detect customers satisfaction level
 Check reviews to learn their expectations
 Ascertain result of ad campaigns through
a/c analytics
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8. 5. Capture Emails:
 Detect incoming traffic on your website or
social media a/c
 Save investigation calls and emails
 Utilize them for email marketing
 Deploy software to capture emails
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9. 6. Extract, Transform and Load (ETL)
 Extract data as per requirement
 Import it from various sources
 Consolidate it accordingly
 Derive conclusion eventually
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10. 7. Analyze Ultimately :
 Capture customers’ marketing habits
 Derive rich insight from it
 Bring fore the analyst in you
 Infer in the report what projections are
Eminenture.com