Shop kastsocialmedia


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Shop kastsocialmedia

  1. 1. Take your friends shopping with you online Shop Kast
  2. 2. <ul><ul><li>Retailers </li></ul></ul><ul><ul><li>2% conversion on Ad-Spend & Targetting </li></ul></ul><ul><ul><li>Cookie cutter shopping Experience </li></ul></ul><ul><ul><li>Paying Customers not re-engaged </li></ul></ul><ul><ul><ul><li>Cost of Acquisition still high </li></ul></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Lack of relevant & trustworthy feedback on products </li></ul></ul><ul><ul><li>Unable to leverage wisdom of “friends” </li></ul></ul><ul><ul><li>Marketplace confusion  customer dropouts </li></ul></ul>E – Commerce Pain Points Simply put: Problems present an Opportunity
  3. 3. “ Customers don’t trust corporate messaging. Social Media is the marketers’ greatest hope ” - eTailing Group “ Show me your friends, I will tell you what you like ”
  4. 4. Shop Kast Value Proposition <ul><li>Shop Kast – Social Shopping Engine for online retailer sites </li></ul><ul><li> - Enables Customers Discover products based on reviews of friends </li></ul><ul><li> - Enables Customers Share purchases with social peers </li></ul><ul><li>Retailers increase Customer Acquisition & Conversion rates </li></ul>Shop Kast is a … - Personal shopping engine - Platform to share purchases with friends Connects products you want with the people you trust Check what your friends think ? Value Proposition Friends
  5. 5. <ul><li>US Online ad revenues for 2009 is $22.7 BN, with $6BN from retail advertisers </li></ul><ul><li>US eCommerce software market is $415 MM for 2009 </li></ul><ul><li>More than 50% online retailers want to use 7/10 social-media tools </li></ul><ul><li>Social Media Sites already exceed </li></ul><ul><li>reach of Television </li></ul><ul><li>30% of retailers plan to invest in social ecommerce software in 2010 </li></ul><ul><li>US ad-spending set to grow to $ 1.62 BN by 2013 </li></ul><ul><li>Offline to Online retail customer trend is growing at 8%/yr </li></ul>Source: Emarketer March,2009 Market Analysis: Key Trends & Drivers
  6. 6. Why Now ? Past, Present & Future Marketing Strategy Time Line Pre-Industrial Word of Mouth Target - Local consumers Post-Industrial Mass Media TV & print Target - All consumers Amazon-era Relevance Mktg Banner ads, ad-words Target - Micro segments Facebook-Era Target – Individuals, friends, social peers Peer to Peer Marketing Social Media, Social product Discovery
  7. 7. ShopKast Social Shopping Engine Powered by Shop Kast Check what your friends think?
  8. 8. Friends E-Business  Me-Business  We-Business Powered by Shop Kast
  9. 9. ShopKast Social Sharing Platform Share with your friends Increase Conversion through click-backs Friends and social networks are the strongest influence in purchasing process
  10. 10. <ul><li>ShopKast answers these Questions </li></ul><ul><li>What did my friends buy in this product category? </li></ul><ul><li>What products are peer-proofed by my Social Circle? </li></ul><ul><li>How can I share my purchase history with my friends? </li></ul>Shop Kast Engine Retailer Databases Users Social Graph by Shop Kast Revenue Model - Subscription based Software Sales - Referral Fees for Customer Acquisition Business Model Socially Relevant Recommendations Platform to share purchases
  11. 11. Target Vertical Retail Markets ShopKast: Wisdom of “everyone” to Wisdom of “MY” crowd
  12. 12. Competitive Landscape Weak Recommendations Relevance Strong Strong Weak Power Reviews Menlo Ventures, Tenaya Capital Rich Relevance Greylock partners, Tugboat ventures Blippy Sequoia Capital, Ron Conway, CR ventures Social Marketing Shop Kast Competitive Landscape
  13. 13. Future Plans: Aggregated Social Product Review Site for All Retailers