Google AdWords helps in determining keywords and observing ads bidding. Maximum CPC and quality score fix which ad is to be displayed. CTR, relevancy, landing pages and users experience tell what’s the bidder’s quality score. Optimizing adwords account for drafting ads, A/B testing & other strategies solve the tussle of assigning bids.

1. Eminenturetech.com
How
Work
And its Benefits
Adwords

2. Eminenturetech.com
Google
Adwords
▸ Identify Keywords
▸ Check Out Advertiser Pools
▸ Arrange Auction
▸ Prioritizes relevant to searches
▸ Highest Bid Wins

3. Where to Place Which Ad?

4. Eminenturetech.com
Google
Adwords
▸ Maximum CPC bid
▸ Quality score

5. Eminenturetech.com
Google
Adwords
▸ CTR
▸ Relevancy
▸ Landing Page
▸ User Experience
Ad Rank= Max. CPC Keyword Bid X Quality
Score
Ad Rank= Position Decider

6. How to Optimize Adwords
Account?

7. Eminenturetech.com
Google
Adwords
▸ 2 variations of 1 ad
▸ Maximize keywords up to 5 in 1 ad

8. Eminenturetech.com
Google
Adwords
▸ Find out CVR (conversion rate)
▸ Find out CTR (conversion through rate)

9. Eminenturetech.com
Google
Adwords
▸ Check out quality score
▸ Take a look at average position

10. Benefits

11. Eminenturetech.com
Google
Adwords
▸ Users: Hunt ends for relevant data
▸ Advertiser: Gets connected with the target audience at low price
▸ Google: Generate revenue in millions

12. Thanks for Watching
Eminenture Technologies
Eminenturetech.com