The act of gathering information about your own organization is not without political and ethical considerations. When a person from one part of the organization seeks data about another–or about the enterprise as a whole–it can have implications for the well-being and security of people’s circumstances. Think of a salesperson who is having their volume studied by an HR analyst or an accountant being questioned about how quickly their division processes invoices—inquiry into organizational phenomena can be a charged event.

1. 7. Information Technology and
collecting Customer data CRM

2. Benefits of collecting customer data
1. The most important advantage of collecting customer data is that as a result
you will be able to create an effective CRM strategy. CRM systems allow
companies to interact effectively with customers, streamline marketing
processes, and improve profitability.
2. Other benefits of data collection and CRM strategy include:
a. Increased ability of resolving customer issues
b. Tracking customer spending habits
c. Choosing the most effective marketing strategy
d. Making purchase recommendations and suggestions
e. Customer acquisition and retention are at the heart of data collection and
CRM and they also represents the goal of every motivated business
owner.

3. Collecting Customer Data & Organising
1. Pop-up forms on websites
2. Asking people about their interests when signing up
3. Using cookies on your website to help track visitors, personalise landing
pages, and distinguish between multiple page views and single visits
4. Using location data from customers when they download an app or check-in
on social media
5. Observing social media activity
6. Reward to provide email ID, phone no, interest
Sort on basis of geography, demographics, engagement levels, etc.

4. Analysis & Application
1. Improve your marketing by understanding the behaviour of prospects that
become customers
2. Improve your products or services by getting helpful product feedback
3. Find the most effective way to customise promotions and special offers
4. Create a more personalised and pleasurable shopping experience
5. Get ideas on how to create new products or services
6. Use the data you have gathered to create interesting and shareable content

5. Basic CRM Model
Data Sources
Data Gathering System
Data warehouse
Information Delivery System
Information Users

6. Internal Data Sources
Order Processing / Finance
Customer Engagement
Data Trends
Resources : Suppliers, Services, People, Outreach via people

7. @AjitGJoshi