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By-Eminenturetech.com
VITAL POINTS
 Observe your current search ranking
 Go through analysis
 Comprehend penalties
 Tips for avoiding Google penalty
 Ideal usage of anchor text
 Are you researching keyword?
 Focus on quality content
Eminenturetech.com
 Access Serps.com to know site’s keyword ranking
 Check the site’s speed using any tool like
WebPageTest, Zoompf etc..
 Notice your site’s domain age and referral links
Eminenturetech.com
 Check out ‘Google Analytics’
 Calculate conversion rate of organic traffic
 Keep eye on the number of organic traffic & its visits
 Keep in knowledge which keywords is converting well
 Check out the ranking of your paid keywords
 Maintain an SEO dashboard
Eminenturetech.com
 Say ‘no’ to over-optimization
 Using Majestic, WebMeUp or Ahrefs tools to analyze
inbound links
 Identify unhealthy or spammy links
 Do plagiarism check of the content
Eminenturetech.com
 Remove unnatural links requesting manual link
removal
 Take help of Google’s Disavow tool to remove bad links
 Check if anchor text is resonating to focus keyword,
phrase, URL and brand
Eminenturetech.com
 Anchor text 1: eminenturetech.com site should target
home page
 Anchor text 2: Search engine optimization should
target its specific page
 Anchor text 3: www.eminenturetech.com reviews
should land on home page
Eminenturetech.com
 Know from where the traffic is coming
 Use keyword Planner
 Get extracts of audience demography and browsing location
 Track records of informational and commercial keywords
 Don’t underestimate long-tail keywords
 Observe competitors’ performance using tools
 Focus to hike the ranking of low ranking keywords
Eminenturetech.com
 Stay current on ‘Google Panda’ update
 Use original content
 Content complying to site’s data should be used
Eminenturetech.com
SEO Tips to Improve Site’s Google Ranking & Avoid Penalty

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