This portion touches on behavior based marketing automation, particularly the targeting emails to capture prospects.

1. Behavior-Based
Marketing Automation
Targeting email messages to capture a prospects attention & drive sales

2. Behavior-Based Marketing Automation:
What is it?-
A System That Triggers
Communications (Such As
Emails) That Deliver Based
on User Activity
Web Tracking Makes
This Strategy Easy To
Implement
Automated Behavior-based
Marketing Allows Leads to
be Cultivated by Only
Sending Information When it
is Most Relevant to the
User’s Buying Cycle
Collect Lifecycle Data
on How Customers
Move Through Your
Website, App, Landing
Pages, Support
Portals, Etc.,
Compiled by author from source: activedemand.com

3. Behavior-Based Marketing Automation:
What Does it Do?-
Compiled by author from source: activedemand.com
1. Determine target audience clusters
2. Send messages based on the shared
characteristic
3. Consider context and timeframe
4. Programs automatically send brand messages
based on recipients’ action or inaction

4. Behavior-Based Marketing Automation:
Why Use Email?-
4% Have
Graduated To
Marketing
Automation
Practices
62% Of Emails
Are Going To
Spam
61% Of
Marketers In
The US Still
Rely On Basic
Batch And Blast
Emails
Today’s Marketers Need
to Pay Attention To
Consumer Needs,
Preferences And
Behavior, Sending
Messages Based On
What Consumers Want
Compiled by author from source: technologyexecutivesclub.com

5. Behavior-Based Marketing Automation:
Effective Email-
Action
based
Timely
Personal
The Three
Traits of
an
Effective
Email
Program
Compiled by author from source: emailvendorselection.com

6. Behavior-Based Marketing Automation:
Basic Email Drip Activation Tool-
Segment
Event
(Signup)
Send Email
1-9. VSB.
Welcome
Add Delay
(1 Day)
Send Email
1-9. Day
Two Active
-Final
Can Only
Guide First
Time Users
Through The
Customer
Journey
Compiled by author from source: segment.com

7. Behavior-Based Marketing Automation:
Personalized Email Tool-
Segment Event
(signup)
Is on List
Segment
Configure
Price
Quote
Send Email
Welcome
Configure
Price Quote
Focus
Is on List
Segment
Document
Assembly
Send Email
Welcome
Document
Assembly
Focus
Is on List
Segment
Deal Room
Send Email
Welcome Deal
Room Focus
Compiled by author from source: segment.com

8. Behavior-Based Marketing Automation:
Tools-
Pinpointe MailChimp Autopilot PandaDoc
Compiled by author from source: segment.com Image Source: Google Images

9. Behavior-Based Marketing Automation:
Behavior vs Untargeted-
20%
9.50%
1.10%
27%
9.30%
2.30%
33%
14%
3.90%
0%
5%
10%
15%
20%
25%
30%
35%
Open Rate Click-Through Rate Conversion Rate
Behavior Versus Untargeted
Untargeted User Actions Web Click Data
Compiled by author from source: business2community.com

10. Behavior-Based Marketing Automation:
Stats-
Compiled by author from source: technologyexecutivesclub.com
Subscribers are willing to
share the information
necessary for a company to
send them relevant content
80% of consumers said they
were interested in receiving
personalized content
64% of those surveyed said
that they would be willing to
share preference data for
that purpose

11. Behavior-Based Marketing Automation:
Trends 2016-
Personalized Email
Marketing and CRM is
Needed to Go Beyond
“Dear First Name”
Including
Shopping
Preferences,
Hobbies And
Lifestyle Choices
Make 2016 The Year
You Consider Mobile-
Centric Marketing
Click-through
Rates as Much as
23% Higher With
Responsive
Templates
Animation/Interactive
Elements Will Become
More Popular
Adopting Hyper-
Personalization
Tactics With
Dynamic Content
Compiled by author from source: emailmonday.com

12. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

13. Sources Cited:
 "3 Awesome Examples of Behavior-Based Marketing Automation." Segment Blog. Web. 02 Mar.
2016. https://segment.com/blog/3-awesome-examples-behavior-based-marketing-autopilot/
 Behavioral Based Email Marketing [Infographic]
http://www.business2community.com/infographics/behavior-based-email-marketing-
infographic-01428642#khFUkmXdW1LSuCuR.97
 "Behavior-Based Marketing Automation Definition." ActiveDEMAND. 2014. Web. 02 Mar. 2016.
https://www.activedemand.com/dictionary/behavior-based-marketing-automation/
 "Behavioral Email Marketing: 4 Examples and the Tools You Need to Change Your Business
Forever - Email Service Provider Selection." Email Service Provider Selection RSS. 2014. Web.
03 Mar. 2016. http://www.emailvendorselection.com/behavioral-email-marketing-4-
examples-and-the-tools-you-need-to-change-your-business-forever/
 "The Future of Email Marketing 2016 Edition." Email Marketing Consultant Emailmonday.
Web. 03 Mar. 2016. http://www.emailmonday.com/the-future-of-email-marketing
 "Marketing - Batch and Blast Email Are Over." Marketing - Batch and Blast Email Are Over.
Web. 02 Mar. 2016.
http://www.technologyexecutivesclub.com/Articles/marketing/artWPDynamicContent.php