Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So what do business owners, clients, product teams and IT actually care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So, what do business owners, clients, product teams and IT care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
BUILDING CONTENT STRATEGY SEMINAR
The tips, tools and advice you need to build a content strategy
Whether you’re looking to get into content marketing, are responsible for your company’s websites and social platforms, or want to use information and advice to better connect with consumers, you need content strategy to be successful. But what is content strategy and how do you build a successful one?
In this workshop, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. Beginner to more advanced content professionals will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session participants will explore key concepts of the discipline of content strategy and will apply these ideas to a business case.
You Will Learn
· Define the objectives that will drive your content strategy
· Get to know your audience and their content needs
· Find out what kind of content you have, if it’s reusable, and what gaps exist
· Communicate your strategy and get stakeholder buy-in
· Plan for great content
· Maintain and measure efforts
Key Take-Aways
· Real-world content strategy examples
· A toolkit of templates to use when crafting a content strategy back at your own organization
· An opportunity to get answers to your tough content problems
WHO SHOULD ATTEND
· Writers, editors and social media managers
· User experience and web professionals
· Marketing managers and those crafting content for their organizations
· Agencies looking for a primer on content strategy
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Digital Maturity Report on Engineering Industry | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Our Research is your success. Download the industry report now.
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So, what do business owners, clients, product teams and IT care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
BUILDING CONTENT STRATEGY SEMINAR
The tips, tools and advice you need to build a content strategy
Whether you’re looking to get into content marketing, are responsible for your company’s websites and social platforms, or want to use information and advice to better connect with consumers, you need content strategy to be successful. But what is content strategy and how do you build a successful one?
In this workshop, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. Beginner to more advanced content professionals will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session participants will explore key concepts of the discipline of content strategy and will apply these ideas to a business case.
You Will Learn
· Define the objectives that will drive your content strategy
· Get to know your audience and their content needs
· Find out what kind of content you have, if it’s reusable, and what gaps exist
· Communicate your strategy and get stakeholder buy-in
· Plan for great content
· Maintain and measure efforts
Key Take-Aways
· Real-world content strategy examples
· A toolkit of templates to use when crafting a content strategy back at your own organization
· An opportunity to get answers to your tough content problems
WHO SHOULD ATTEND
· Writers, editors and social media managers
· User experience and web professionals
· Marketing managers and those crafting content for their organizations
· Agencies looking for a primer on content strategy
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Digital Maturity Report on Engineering Industry | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Our Research is your success. Download the industry report now.
Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a...Sean Bradley
The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is hurting their business. A high-functioning internet dealership should encompass both the internet side of the business / BDC AND the showroom with an ecosystem where each works with the other synergistically. If your internet sales / BDC does not work interdependently with your showroom, then your sales personnel are without question, underperforming or stuck in a state of mediocrity (which will eventually cause them to leave in pursuit of better career opportunities). Additionally, your Internet / BDC initiative will not have the true resources it needs to not only deliver immediate sales but more importantly, it won't have the proper infrastructure to handle the intermediate and long term follow up opportunity. And what is worse, there will be friction or conflict between the two departments.
In this two-part, advanced and in-depth presentation, automotive trainer Sean V. Bradley, CSP will provide you with a comprehensive blueprint to build / refine your Internet Dealership to one that will increase sales, profitability, employee performance and retention. During Part 1 of this presentation, you will learn about the philosophy behind this synergistic approach, and how the infrastructure and ecosystem works. Part 2 of this presentation will help you put that philosophy into action. You’ll learn about all the moving parts (H/R, CRM, etc.) that are crucial to bridging the gap between the internet side of your dealership and your showroom.
Is a 360-deg Audience View a Reality for Media BrandsRob Keenan
In a presentation at the Business Media Summit in Toronto in January of 2018, Robert Keenan of Keenan Media explored the opportunities for developing a unified database for BtoB media brands and the realities of developing a 360-degree view of your audience,.
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion.
Takeaways:
Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements.
Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities.
Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you.
This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.
Setting the Customer's Journey: Walk a Mile In Your Customer's ShoesAggregage
Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers' and users' needs. How can we, as product professionals, learn to keep customers and users at the heart of our work?
Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in your customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.
On June 28th, 2017, Overdrive Interactive hosted a BrightEdge User Group. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices while enjoying a delicious dinner and drinks. The following presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive, covers the latest search and content marketing research and strategies. To watch a recording of the presentation and see pictures of the event, visit: http://bit.ly/2u7I6zt
How Can Your IT Business Succeed Internationally?Milena Milicevic
This presentation gives you the head start from your competition to expand your ICT business internationally.
There are 5 main steps to consider when you want to scale your business outside of your home office and Milena Milicevic gives you plenty of resources to take action today and measure results of your international expansion endeavours.
In a nutshell, succeed with your business internationally as you:
1) Get your product and service right
2) Connect with champions who want to endorse your work
3) Understand the market you expand to and stay there
4) Know the legal and financial framework for your business inside out
5) Always keep growing and evolving
Good luck and let us know how your expansion is going on!
DanyaShea Digital Marketing provides small business owners with Internet marketing plans that feature do-it-yourself options and tutoring sessions.
This is a SAMPLE overview of services offered.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a...Sean Bradley
The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is hurting their business. A high-functioning internet dealership should encompass both the internet side of the business / BDC AND the showroom with an ecosystem where each works with the other synergistically. If your internet sales / BDC does not work interdependently with your showroom, then your sales personnel are without question, underperforming or stuck in a state of mediocrity (which will eventually cause them to leave in pursuit of better career opportunities). Additionally, your Internet / BDC initiative will not have the true resources it needs to not only deliver immediate sales but more importantly, it won't have the proper infrastructure to handle the intermediate and long term follow up opportunity. And what is worse, there will be friction or conflict between the two departments.
In this two-part, advanced and in-depth presentation, automotive trainer Sean V. Bradley, CSP will provide you with a comprehensive blueprint to build / refine your Internet Dealership to one that will increase sales, profitability, employee performance and retention. During Part 1 of this presentation, you will learn about the philosophy behind this synergistic approach, and how the infrastructure and ecosystem works. Part 2 of this presentation will help you put that philosophy into action. You’ll learn about all the moving parts (H/R, CRM, etc.) that are crucial to bridging the gap between the internet side of your dealership and your showroom.
Is a 360-deg Audience View a Reality for Media BrandsRob Keenan
In a presentation at the Business Media Summit in Toronto in January of 2018, Robert Keenan of Keenan Media explored the opportunities for developing a unified database for BtoB media brands and the realities of developing a 360-degree view of your audience,.
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion.
Takeaways:
Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements.
Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities.
Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you.
This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.
Setting the Customer's Journey: Walk a Mile In Your Customer's ShoesAggregage
Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers' and users' needs. How can we, as product professionals, learn to keep customers and users at the heart of our work?
Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in your customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.
On June 28th, 2017, Overdrive Interactive hosted a BrightEdge User Group. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices while enjoying a delicious dinner and drinks. The following presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive, covers the latest search and content marketing research and strategies. To watch a recording of the presentation and see pictures of the event, visit: http://bit.ly/2u7I6zt
How Can Your IT Business Succeed Internationally?Milena Milicevic
This presentation gives you the head start from your competition to expand your ICT business internationally.
There are 5 main steps to consider when you want to scale your business outside of your home office and Milena Milicevic gives you plenty of resources to take action today and measure results of your international expansion endeavours.
In a nutshell, succeed with your business internationally as you:
1) Get your product and service right
2) Connect with champions who want to endorse your work
3) Understand the market you expand to and stay there
4) Know the legal and financial framework for your business inside out
5) Always keep growing and evolving
Good luck and let us know how your expansion is going on!
DanyaShea Digital Marketing provides small business owners with Internet marketing plans that feature do-it-yourself options and tutoring sessions.
This is a SAMPLE overview of services offered.
Similar to Managing Director - Dave Rohrer, YAHOO (20)
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Make Your Analytics Work for You
In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Managing Director - Dave Rohrer, YAHOO
1. KEYNOTE
Dave Rohrer
DIRECTOR OF AUDIENCE MANAGEMENT
YAHOO!
Creating Actionable
SEO Deliverables
CHICAGO, IL ~ MAY 3 - 4, 2023
DIGIMARCONMIDWEST.COM | #DigiMarConMidwest
3. THIS IS A SLIDE TITLE, Yes the session description too!
Everyday we are documenting and writing up JIRA tickets, talking with developers or
clients, sending emails, submitting bugs, creating SEO recommendations, and much
more. So, what do business owners, clients, product teams and IT care about? Dave
walks through his years of working in the agency, in-house and consulting spaces to
help you get the most out of your time spent digging and doing various explainers and
writeups.
◦ Take away:
▫ Focusing on what matters for partners and clients
▫ Deliverable examples for Content Audit and Technical Audit you can use.
▫ A dive into metrics and data points to reference when showing wins or trying to get buy-in.
◦ Quick Review Over!
Digimarcon Chicago w/ @daver 3
5. Digimarcon Chicago w/ @daver 5
Integrating SEO within the Product Triangle via Aleyda Solis
https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/
6. Digimarcon Chicago w/ @daver 6
5 examples of product-led SEO via Kevin Indig
https://www.kevin-indig.com/5-examples-of-product-led-seo/
7. Digimarcon Chicago w/ @daver 7
Product-Led SEO, Book by Eli Schwartz
https://www.elischwartz.co/book
8. What is your plan?
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10. Goals Strategic Initiatives Tactics
1.Organic page
1 for X, Y, and
Z
2.Increase lead
volume by X%
3.Content
related
4.Social Media
related
Dave’s Goals: Increase Organic Leads X% & Site Conversion by X%
Conversion Strategy
SEO Strategy
Social Media Strategy
Content Strategy
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
11. 2. Education
What are you selling?
What does your internal audience(s) know about it?
12. Who knows what? How much does each group/person know?
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SEO PPC
Int/Ext
Writers
Creative or
Design
Analytics or
Data
C Suites
Social
Media
Legal or
Security
Developers Marketing IT ETC….
13. Personalize Training for Each Group
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o What parts of the site/CMS does a group care about? i.e., Blog,
Checkout, Content, etc.
o How technical is that group?
o What content sections of the site are important?
o Who from each group should get a training?
o How deep down the rabbit hole is enough, but not too much?
o How often does this need to happen? Once? Once a year? Once a
quarter?
14. First Some Questions for You Before You Start:
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Always ask these ahead of getting a
project started:
o What could go wrong?
o Is there a required due date?
o What do you think will really go
wrong?
o Is your schedule aggressive but
realistic?
o What or how do you plan to
manage all the moving parts?
o Have you talked to all the people
you need? Really all the people?
18. People & Teams
SEO PPC
Int/Ext
Writers
Creative or
Design
Analytics or
Data
C Suites
Social
Media
Legal or
Security
Developers Marketing IT ETC….
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21. All the Bosses
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o Who are the decision makers that can make your project happen (in
and out of company)
o Who are the people that control the resources, people or budget
that can help your project?
o Who could stand to gain from your project? Think big and wide.
22. Digimarcon Chicago w/ @daver 22
E99 – How to Sell Your Project to Leadership
https://www.businessof.digital/podcast/e99/
23. 4. Align Goals
Often overlooked, but aligning goals can save a project
down the road.
24. Align Goals - Stakeholders
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25. Align Goals – Do They Line Up?
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26. Align Goals – From Top Down (SEO Example)
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27. Align Goals – From Top Down (PPC Example)
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28. Align Goals – From Top Down (Product Example)
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29. Goals Strategic Initiatives Tactics
1.Organic page
1 for X, Y, and
Z
2.Increase lead
volume by X%
3.Content
related
4.Social Media
related
Dave’s Goals: Increase Organic Leads X% & Site Conversion by X%
Conversion Strategy
SEO Strategy
Social Media Strategy
Content Strategy
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
1. Specific Tactic 1
2. Specific Tactic 2
3. Specific Tactic 3
4. Specific Tactic 4
30. Metrics & Goals + Align W/ Biz =
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33. Kickoff Meeting - Rules of Engagement aka Tug of War BEGINS
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34. Kickoff Meeting - Goals
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Same Page
Sponsor or Contact’s
Goals
Business Goals Resourcing
35. Kickoff Meeting – New Project
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1. The same things from your
Internal Kickoff
1. Who, what where for
meetings
2. Internal and External
Resources
3. Goals
2. Talk through project and scope
3. What branding is to be
followed?
1. Are there brand guidelines?
4. How often are reports due?
Monthly? Weekly? Yearly?
5. Who all has final say?
6. Who owns stake holder
relationships?
7. Who is sending out internal
communications?
8. What teams are involved?
1. Dev?
2. Paid Search?
3. Legal?
9. Do you have access to tools, data,
resources?
10.Establish ongoing meeting
schedule and Next Steps.
36. Meetings - They Will Keep Happening
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47. R&R - Rankings & Shelf Space
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Page 1
o 2 of 5 images
o 4 of 9 listings
Page 2
o 6 of 10 listings
Breakdown:
o My Sites - 4 (3 sites)
o Conferences - 2
o Social/Profile Sites - 4
48. R&R - Rankings & Shelf Space Report
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49. R&R – How to Create Rankings & Shelf Space Report
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How to do it:
o Select a decent set of keywords. Min 100
o Pick 2-4 Competitors
o Break into Products, Services, Categories, Business Lines, Something. Min
10-20
o Monitor rankings at least 1-2 times a week, average them for month
o Display it over time in some manner!
50. R&R - Just always remember this with deliverables and reporting.
Digimarcon Chicago w/ @daver 50
So what? Via https://twitter.com/pjhfusco
53. Do You Need an Audit? And if so, what kind and how deep?
Give this a read if you are
thinking of blindly doing an
audit every month, quarter
and in some cases every
year -
https://newsletter.seomba.
com/p/lets-never-talk-
about-seo-audits
Think about why and what
you are doing.
What is the goal? Are
there known issues?
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54. Measure everything.
Determine what scales but more importantly, what matters.
Below is a great example from https://bertiecharlton.com/rethinking-technical-seo-audits/ which
you should also fully read.
Scale
10,000 out of 1,000,000 pages (1%) have missing page titles.
Performance
10,000 pages with missing page titles make up 20% of all organic traffic.
Opportunity
10,000 pages with missing page titles rank for keywords making up 35% of the search volume
for all keywords found in Search Console.
What adds value? What scales? What aligns and will help you and other
teams hit their goals?
Now apply this to your deliverable. Digimarcon Chicago w/ @daver 54
55. Just always remember this with deliverables and reporting.
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56. Why SEO Processes Fail?
Data and research of 500+ responses via @aleyda at https://www.aleydasolis.com/en/search-
engine-optimization/how-to-winning-seo-website-audit-growth/
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59. Focus on Your Self
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They say, "don't blame these kids, just focus on yourself, Ren"
(Ooh)
https://www.youtube.com/watch?v=6_hnhVDtzTY
61. K.I.S.S - Checklists
Only 70 or so items here! https://www.distilled.net/technical-seo-audit-checklist/
Over 180 items from
https://docs.google.com/spreadsheets/d/1SPBUSPpz43PeYY0C
jv2mUVuo5oReDclyIuoRcyZdsSw/edit#gid=1234651138
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62. Maybe Not so Simple?
242 items from https://andydrinkwater.com/seo-audit-
checklist/
This is a long combo checklist I started some years (don’t actively use) with well over 250
items and growing.
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63. More Resources aka Examples
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Resources:
o List of resources -
https://learningseo.io/execute-
seo/seo-audits-recommendations/
o Technical Audit for Humans -
https://docs.google.com/spreadsheet
s/d/1s3qFVyQHNoKxdPFZX0KNwfpj
10UjlsWQJhkmE-
9dM7s/edit#gid=1103542176
o Audit checklist from Distilled -
https://www.distilled.net/technical-
seo-audit-checklist/
o Annie’s great checklist -
https://www.annielytics.com/reso
urces/annielytics-site-audit-
checklist/
o WordPress checklist -
https://docs.google.com/spreads
heets/d/1SPBUSPpz43PeYY0Cj
v2mUVuo5oReDclyIuoRcyZdsS
w/edit#gid=1234651138
o Checklist by iQ SEO -
https://docs.google.com/spreads
heets/d/1XbUesSJsMQrg3Jwg2I
oFvWAnzVuJJtSOZlqWlmbcJPo
/edit#gid=1934022618
64. My Technical Audit Tips
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Tips:
o Focus on what is wrong.
o Ignore what is correct or working.
o Focus on Scale.
o Prioritize each item.
o Always QA fixes.
o PPT, checklist, Word, on the fly – do what makes sense for you but I
recommend that at least some documentation is best (even if it is just you).
o Dust off an audit 3 or 6 months later. What is still broken? What is broken
again? What new issues have been revealed?
o Pick the format that works for you and your “client”. Client can be a CMO,
business owner, your boss, developer, CTO, client, multiple people @ your
client, etc..
o So what?
66. Goals & Reasons
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What is your goal aka why are you doing this?
o New client/job and want to understand what is on the site.
o New client/job and want to understand what is working.
o Doing a redesign/site move and want to clean things up.
o PURGE ALL THE THINGS.
67. Tool Box
Digimarcon Chicago w/ @daver 67
What you will need:
o Crawler – Screaming Frog, Sitebulb, Lumar, Botify, OnCrawl (and
there are many more out there) - I love Xenu but not for this.
o Excel. Sorry, Google Sheets is just for sharing when done unless
you have a tiny site.
o Analytics access – GA or whatever you have.
o Google Search Console. No excuses.
o Google Search Console scraper/API tool – there are a few out there
depending on your budget
o Link Tool – Majestic, SEMrush, Ahrefs all work great.
o Elbow grease and lots of RAM on your computer if you have a huge
site.
68. Content Audit Examples
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o Orbit Media’s Checklist & Template -
https://www.orbitmedia.com/blog/website-content-audit/
o Ashley Segura (of TopHatRank) gives step by step directions -
https://www.searchenginejournal.com/on-page-seo/content-
audit-checklist/
o Nielsen Norman Group’s template -
https://www.nngroup.com/articles/content-audits/
o Google Sheets Template from Distilled -
https://www.distilled.net/resources/content-audit-template/
o Multiple ways to content audit via Wordstream -
https://www.wordstream.com/blog/ws/2021/08/10/content-audit
o Great breakdown but template is behind a form -
https://terakeet.com/blog/content-audit/
o WEBRIS - https://webris.org/content-audit/
69. My Audit & Process
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70. My Audit & Process - Breakdown
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o Basics – URL, Page Status (200, 301, 404)
o Page Type
o Subfolder
o Notes
o Keyword Assignment
o Metas
o GSC
o Internal Links
o External Links
o GSC – Visit Data
o GSC - Inspection
o GA
71. What I think of a Content Audit:
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73. • Once was a web developer.
• Spent 10+ years in-house
and 10+ years at agencies
• I have worked with many
Internet Retailer 500 and
Fortune 100 businesses.
• I have helped many startups
and businesses get started
with SEO and PPC.
• Every company I have
worked for has been bought
or spun off (yes really).
• That is a photo of my boss –
he is ~9 now.
Who Is Dave Rohrer