Downloaded 994 times
More Related Content
![McDonald's - Strategic Management [BUSS444]](https://cdn.slidesharecdn.com/ss_thumbnails/class2-group3mcdonaldsppt-171101093215-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to FedEx Brand presentation
FedEx Brand presentation
- 2.
- 3. History of FederalExpressFounded in June 1971, by Frederick W. Smith“Federal” nationwide economics “Express” means speed.The headquarters changed from Little Rock to Memphis(http://about.fedex.designcdt.com/our_company/company_information/fedex_history)
- 4. Timeline of FederalExpress1973 14 cargo aircrafts delivered 186 packages in 25 U.S cities1977Congress passes Public Law 95-163(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
- 5. Timeline of FederalExpress1978Listed in New York Stock Exchange, ticker symbol FDXTimeline of Federal Express1981Overnight letter serviceInternational service in CanadaFirst hub at Memphis Int’l Airport1983First U.S. company to reach revenues of $1 billion(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
- 6. Timeline of FederalExpress1994www.fedex.com1998Acquires Caliber System Inc. and creates FDX Corporation.(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
- 7. Timeline of FederalExpress2000FDX corporation renamed FedEx Corporation
- 8. Brand ElementsBrand Name- FedEx Corporation
- 9. URL -www.fedex.com
- 10.
- 11.
- 12. Tagline Slogan -“We Understand” FactsEmployees 280,000More than 220 countries & territories654 aircraft; 375 airports served worldwide; over 80,000 motorized vehiclesRevenue in FY 2008-09 $35.5 billionMore than 7.5 million shipments /dayhttp://about.fedex.designcdt.com/our_company/company_information/fedex_facts
- 13. How FedEx becameso popular & successfulUnique events
- 14.
- 15.
- 16.
- 17.
- 18.
- 19. Company Tie-upshpAmazon.comIBMAlcon moviedistribution *(Warner brothers)
- 20.
- 21.
- 22. Corporate Social ResponsibilityReplacingnarrow body aircraft
- 23. In their facility- Solar powered hub
- 24. Recyclable material forpackaging
- 25. Delivering Care -disaster American Red CrossHeart to Heart InternationalORBIS InternationalFedEx Cares Week
- 26. Consumer PerceptionConvenience ReliablebrandTrust worthySafetyCustomer friendly
- 27. CBBE PyramidCommitment toDeliveryTrust & LoyaltyAssociations Responsibilities ResonanceJudgmentsFeelingsImagerySalienceSalience
- 28. Nowhere to everywhereFirstMover AdvantageConsistency Advertising campaigns Associations CSR Quality StandardsPriceBrand Extension“Just FedEx it”
- 30.
Editor's Notes
- #10 fedex.com-Over 20 million visitors 5.5 million package tracking requests
- #12 re-certification assessment during the recent 16-day UPS strike when FedEx employees handled more than 9.5 million additional packages.Diagram of brands, plane landing 20 mins
- #13 Add more awards …
- #16 Thank you rohit.
- #17 Corporation has created an excellent awareness of the brand. They started advertising on their vehicles. Then massive ad campaigns for premium sports like football, basketball, Racing, golf, tennis. They have been one of the main sponsors in this.
- #19 Brand have also focused a lot on social responsibility. Like they have tie-ups with dozens of non proitable organizations. Also company is taking many steps to help different communities in times of calamities. The brand have also realized the issues of sustainability and have taken many steps to overcome the problems of future. Like --- . Blablabla .. 100% of envelop & 60% of boxes activly involved iin charity
- #21 Companies, society, staff, and consumer feels proud to get associated to a good brand. Always tried the best and completed responsibilities.
- #22 Verb - “Just fedex it”