Gatekeepers such as news editors and journalists decide which stories are featured in the news based on criteria of newsworthiness. Crime stories are very attractive to gatekeepers because they sell papers and increase market share. News is not simply discovered, but is a social construction where only stories that will make people buy newspapers are selected and printed. Key news values that influence the selection of crime stories include immediacy, dramatization, personalization of individuals, focusing on higher status people or celebrities, simplification of issues, novelty or unexpected angles, highlighting risk and victimization, and prioritizing violent or spectacular acts.