The document discusses several factors that affect what news is reported, including prominence, human interest, impact and proximity, timeliness, and conflict. Prominence refers to how well-known a person is - an event involving a celebrity will get more coverage than the same event involving an average person. Human interest focuses on appealing to viewers' emotions and curiosity, prioritizing unusual or impactful stories. The relevance of a news story to its intended audience also influences its coverage, with local news focusing more on local issues. More recent events are generally considered more newsworthy. Conflict between groups or individuals provides entertainment value in reporting opposing viewpoints.