SlideShare a Scribd company logo
LoyalNaturally
“
7keys to staying on
your customers'
radar to tap into the
EASY business that’s
right under your nose”
How to Participate Today
• The one thing that you absolutely must get
right before you’ll ever get your customers to
take you seriously
• The subtle extras that can convert a luke
warm buyer into a raving fan
• The quickest, simplest and most effective
way to make a connection after they've
bought or you've concluded your business
• 10 simple ways to stay engaged with your
customers to keep their attention
• How to sustain and remain on their radar
and win more sales
So that you can ….
• Identify the easy to implement
opportunities for you in your business
to start getting more repeat business
• Spot at least 2 things you can start to
do tomorrow
Essential Ingredients to
creating Naturally Loyal
customers…
• Love your customers
• Outstanding experiences
• Yes to more
• Acknowledge and anticipate
• Leverage the lifetime value
• Team
• You
Why
stay on your customers radar?
1. Build your
database
•gather contact details
•what other info do you need
•segment
•store data
•Make it easy
2. Build trust
and credibility
•Responding
•Ask the right questions
•Informing
•Educating
Why?
Avoid the buyer’s remorse
Create a great first impression
Adds value
Build rapport
Get your customers to take
you seriously
3. Leaving a
positive lasting
impression
•Give people something to remark on
•Personal touches
•Mementos
•Fond farewells
Why?
It’s the last thing they
remember!
Examples
to leaving a lasting impression
•Do the unexpected
•Tune into their circumstances
•Personal recommendations
•Give team authority
•Personalised mementos
•Sincere thanks
4. Show your
appreciation
•Say thank you
•Ask for feedback
•Reward Loyalty
5.Engage
with your customers
•Have a conversation
•Get their attention
•Keep it going
10 ways to
engage
1. Use a variety of media
2. Do something different
3. Make it conversational
4. Celebrations
5. Personality
6. Shared interests
7. Local guide
8. Doing your bit
9. From the kitchen, studio
or the drawing board…
10.Your news
6.Call to action
•Getting it read
•Getting a response
How?
•Your objective
•Sender
•Compelling
•Eye catching
•Timing
•Incentives
•What do I do next?
7. Systems
Saves
You
Stress
Time
Energy
Money
How?
•Leverage your list
•Safeguard
•Automate
•Strategy
•Plan ahead
Out of sight is
out of mind
7 Keys
1. Build your list
2. Build trust and credibility
3. Lasting impression
4. Show your appreciation
5. Engage
6. Call to action
7. Have a system
7 keys to staying on your customers' radar to tap into the easy business that’s right under your nose 4

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