Hello Folks! We are into our 3rd Part of Women’s Week Series and today we discuss the Key Trends to be seen among Women Entrepreneurs. The article is going to be extremely useful for all the Women Entrepreneurs, Startup & Technology players and aspiring Women Businesswomen.

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7 Key Trends In 2017 For Women
Entrepreneurs
Hello Folks! We are into our 3rd
Part of Women’s Week Series and today we
discuss the Key Trends to be seen among Women Entrepreneurs. The article is
going to be extremely useful for all the Women Entrepreneurs, Startup &
Technology players and aspiring Women Businesswomen.
Here are the 7 trends that are converging to produce a more favorable business
environment for women entrepreneurs in 2017.
1. Better Support Networks
Last year, support networks for women business owners blossomed, with many
established organizations retooling their programs to provide more targeted
support to women at critical phases of business development.

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Support network calls for Businesswomen’s associations to be created which
would provide development opportunities for female entrepreneurs, helping
them to scale their businesses more effectively and achieve their true potential.
So, one could see an increase in more such associations.
Also, Government initiatives such as National Skill Development Corp (NSDC)
will support a new digital platform providing women entrepreneurs with better
access to relevant role models, support groups, business mentors and a wider
network of assistance.
2. More Role Models
It’s been a long time coming, but women are increasingly stepping into their
power. The breadth of role models available today is having a positive impact in
terms of producing greater acceptance of the varied work styles among women
who are considered to be successful leaders.
Broadcast Journalist Abha Bakaya quoted, “It’s been a year (2016) of women
making it to the top whether by default or by strength and let’s hope many
more opportunities for them to come.”
Also, there are a lot more women who have already started their businesses
and are now in growth mode. A new segment of women are now applying their
corporate skills to starting their own business ventures. The good thing is
Millenials are not far behind while launching their own businesses at a brisk
pace.
3. Businesses Are Becoming Less Hierarchical
There is a long way to go, but the overall trend is there. Businesses in general
are becoming less siloed and increasingly structured along flatter hierarchies,
producing a more favorable work atmosphere for women. As a result, women

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are increasingly in a better position to make a more personalized work plan and
take control of their work/life integration.
4. Advancements In Technology
This is the game changer for entrepreneurs. Advancements in technology have
lowered the cost of entry to starting your own business. It is now possible to
create a business that exists entirely online. Because of technology, you don’t
need as big of an office to start. You also don’t need to hire employees right
away because of the relative ease of working with consultants and outsourcing
solutions. Social media platforms have opened a new dimension to marketing
and customer engagement, offering more impact with less financial outlay.
New technology makes planning and forecasting much easier, enabling better
decision making and more realistic goal setting. Technology is making it
possible to work longer and harder, with more personal flexibility. Aspiring
Women entrepreneurs must keep their eyes open for how new technologies can
help advance their businesses.
App-based services such as JetSteals and BookMyCharters let you book a
chartered flight within 60 seconds. “It’s like booking a cab. You can put in your
preferred departure and arrival locations, time, the number of co-travellers, and
book an aircraft. We arrange the rest,” said Kanika Tekriwal, co-founder and
CEO, JetSetGo, the online charted flight portal that launched JetSteals last
month.
5. Influencer Marketing
A major portion of revenue in any business is spent behind marketing and
influencer marketing has emerged as a great way to market. Influencer
marketing grew exponentially in 2016 and this trend is expected to continue in
2017. The influencer marketing space has grown into a multibillion-dollar
industry as per eMarketer and 90% of the marketers will run an influencer

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marketing campaign in the next 12 months as per a recent poll of 263
marketers in India by Blogmint.
“Influencers can create sponsored content on behalf of the company and this
content being posted on the influencer’s website or blog may get you to be seen
and heard by standing out in the clutter,” said Influencer Marketing Guru
Mangal Karnad.
6. Web presence
The availability of Internet-based technology gives small businesses more
control over brand development, marketing and customer engagement. While
tech start-ups traditionally benefit most from these services, Internet tools
provide affordable and attainable solutions for small businesses in every
industry. 2017 would see a mammoth increase in Web based business amongst
Women Entrepreneurs. It decreases cost and increases productivity.
7. Easier Tax Norm
2017-Budget carries the long pending implementation of GST and a centralized
tax system is on tenterhooks.
Sonu Iyer, Partner and leader, India Region Ernst & Young said, “Since the
implementation of GST will be on table for 2017-Budget, government will come
up with the new rationalized tax structure. Women entrepreneurs can be a part
of consideration in corporate taxes and loans.”
Conclusion
With so many changes coming to the ever-changing entrepreneurial world,
standing apart from other small businesses can be both exciting and
challenging. Along with the above trends, ease of doing business with easier
access credit is on the table for Women Entrepreneurs.

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Behind every success story you will find someone who has made a
courageous decision. To meet such people and know more about The
Latest Trends in Women Entrepreneurs Space, hear them live at
eTailing India Expo Mumbai 2017.