International express services provider DHL Express has launched a new service - ‘On Demand Delivery’ - enabling shippers in India to give their receivers across the border, the power to select from a range of delivery options.

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The Boon of Cross Border E-commerce
International express services provider DHL Express has launched a new service
- ‘On Demand Delivery’ - enabling shippers in India to give their receivers
across the border, the power to select from a range of delivery options.
#DigitalErra Thought Corner
With On Demand Delivery, shippers can choose to activate specific delivery
options and DHL Express will proactively notify customers via email or SMS
about a shipment’s progress. The feature will allow receivers to select from a
range of delivery options via the On Demand Delivery mobile-optimized website.
With the launch of this service, shippers in India will be able to cater to the
demands of international online shoppers who do not want to miss a delivery.
“Global trade and especially cross-border e-commerce, is pushing the need for
traders to customize solutions for their customers – a need that becomes more
pronounced when retailers are operating in markets which are highly

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competitive and commoditized. Traders are looking to provide a better value
proposition to their own customers by including flexible delivery solutions.
Hence, adding an On Demand Delivery model to our customer offering via
convenient digital platforms makes sense,” said RS Subramanian, Senior Vice
President & Managing Director at DHL Express India.
Increasing Appeal Of Cross-Border Ecommerce
While e-commerce players in India are going through tough times with
‘rightsizing’, the appeal of cross-border e-commerce is catching on and is
currently estimated to account for more than 25 percent of total global e-
commerce sales. In October 2016, Amazon launched Amazon Global Store in
India. San Francisco-headquartered Wish is another player in this space but
currently does not ship to India.
The Global market size of cross-border e-commerce is growing rapidly and is
expected to eclipse $1 trillion in 2020, according to a 2016 report by Accenture
& Ali Research.
Cross-border e-commerce offers aggregate growth rates not available in most
other retail markets. Online retailers are also boosting sales by 10-15 per cent
on average simply by extending their offering to international customers. An
additional boost comes from including a premium service offering. Retailers and
manufacturers that incorporated a faster shipping option into their online stores
grew 1.6 times faster on average than other players.
Factors That Matter In Cross-Border E-commerce
Success in cross-border e-commerce lies in navigating the complex ecosystem
of rules and regulations, import/export restrictions, currency fluctuations,
cultural norms of product pricing, payment method expectations, and the onus
on retailers to be transparent with total costs at checkout. On top of that, the
logistical challenges of international shipping and returns – now an extension of

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brand itself– can determine your ability to win the day and gain long-term
brand evangelists.
Localization: There are several key components of localization: consumer
pricing strategy, currency, and alternative payment methods. Combined, these
are critical pieces of an optimized international customer experience (CX) and
will pay dividends if you do it right.
Conclusion
Your website is only the start of customer engagement and the experience
continues through delivery. The way in which orders are tracked and delivered
will forge a lasting memory in the mind of global consumers and players like
DHL are offering the same through ease of options to select from.