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Clearly, our digital ecosystem is thriving; there’s never been a
better time to work in digital. So, despite this, why are we still
struggling to attract the number of talented women we’d like into
the industry? And when we do, why does retaining them remain
such an issue? This prompted us to ask:
•	 Are women finding their way as they should in what is seen as
a traditionally male-dominated industry?
•	 What is the current state of the male / female divide in digital?
•	 Are salaries measuring up?
•	 What about flexibility, benefits, and fair policies?
•	 Is education really doing what it should to encourage young
women to pursue a career in digital?
We wanted to find the answers to these questions, as well as
explore a number of key issues facing women in the digital sector
throughout 2015 and beyond. To do this we commissioned a study
that evaluated the representation of men and women, across 150
digital agencies in the North of England.
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1,131
441
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We discovered, on average,
men expected approximately
17% more than women across
a variety of job roles.
43%
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