The NBN, broadband Internet and its impact on small business<br />Jane Nathan Marketing & Mediation<br />
Introduction<br />Fergal Coleman<br />Slides and links available at <br />http://www.symphony3.com/Small-business-NBN<br /...
 Introduction<br />The NBN – What, when and how<br />What it means for business<br />What must we include in our seminars/...
What we need to emphasise<br />The Internet is key to your business strategy<br />"All business leaders…. should put the I...
Introduction to the NBN<br />
What you need to know<br />Faster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up...
Fibre Penetration in Key Economies<br />Australia isn’t currently on the list!<br />Source: FTTH Council, 2010<br />http:/...
How Much Faster?<br />http://www.nbntasmania.com.au/index.php?Doo=PageView&id=273<br />
Coverage<br />
Digital Economy Goals<br />The Strategy’s eight goals aim to:<br />increase Australian households’ online participation<br...
Multiple Revolutions<br />
The bottom line <br />“Companies using the web intensively gain greater market shares and higher margins”<br />20% decreas...
The bottom line<br />10% increase in productivity for small and medium businesses from Internet usage<br />2.6 jobs create...
The bottom line: Australia<br />The Internet’s economic impact is overwhelmingly felt in industries that aren’t often thou...
Discussion<br />How will the NBN impact the workshop/seminar content you deliver?<br />What are the internal impacts to th...
Strategic Planning<br />The Internet is key to your business strategy<br />Emergent and Realized Strategy (Mintzberg) <br ...
Retail, eCommerce, mCommerce, Social Shopping<br />Blended Commerce<br />Changing business models <br />Coupon sites<br />...
Teleworking and Video Conferencing<br />Time and cost savings from travel<br />Smaller offices<br />Recruitment and retent...
Outsourcing, Crowdsourcing, Collaboration<br />What don’t you need to do?<br />We will continue to outsource more and more...
Key Business Assets: Innovation and Creativity <br />“Today, just about everything is becoming a commodity, except imagina...
Learning and Development  and Education<br />Remote learning<br />Learning open to everyone (ill, disabled, weather)<br />...
The New Marketing Paradigm<br />
(Online) Marketing<br />iTuner<br />Blendtec<br />Adwords<br />Email Marketing<br />
Cloud Computing<br />Pay by Use<br />Rented<br />No overhead <br />No upfront capital required<br />See also: http://www.y...
Small Business in the Cloud<br />symphony3.com<br />
Data<br />The global amount of data created collected and shared in 2009 grew by 62%<br />In 2010 is estimated that 1.2 ze...
Data <br />It’s a source of competitive advantage<br />We can capture data on everything<br />It’s becoming less and less ...
3D Printing – Believe it or not!<br />“Three-dimensional printing makes it as cheap to create single items as it is to pro...
Conclusion<br />The internet should be central to your business<br />The NBN makes it even more so<br />The Internet is st...
For more information<br />Fergal Coleman<br />Slides and links available at <br />http://www.symphony3.com/Small-business-...
How can the NBN help internal processesbusiness internally ?<br />How can you reduce costs<br />Eg. Teleworking<br />Eg Cl...
How will your business be affected externally <br />Customers<br />Who, where, what?<br />Suppliers<br />Sourcing, communi...
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The NBN, broadband Internet and its impact on small business

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A presentation to Small Business Victoria workshop leaders on the National Broadband Network and the impact it will have on small business.

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The NBN, broadband Internet and its impact on small business

  1. 1. The NBN, broadband Internet and its impact on small business<br />Jane Nathan Marketing & Mediation<br />
  2. 2. Introduction<br />Fergal Coleman<br />Slides and links available at <br />http://www.symphony3.com/Small-business-NBN<br />See also <br />nbnco.com.au<br />nbn.gov.au<br />http://www.dbcde.gov.au/<br />
  3. 3. Introduction<br />The NBN – What, when and how<br />What it means for business<br />What must we include in our seminars/workshops<br />
  4. 4. What we need to emphasise<br />The Internet is key to your business strategy<br />"All business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change. It is no longer a choice, given that many businesses face competitors who capitalize on the power of the Internet to innovate business models. Business leaders should…. systematically review how the Internet allows them to innovate more aggressively and even reinvent their business models to boost growth, performance, and productivity. In particular, businesses should constantly try to identify up-and-coming Internet trends that have the potential to increase the impact of their efforts…”<br />McKinsey Report: Internet Matters 2011<br />
  5. 5. Introduction to the NBN<br />
  6. 6. What you need to know<br />Faster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps. <br />More reliable<br />Ubiquitous<br />Future proof<br />
  7. 7. Fibre Penetration in Key Economies<br />Australia isn’t currently on the list!<br />Source: FTTH Council, 2010<br />http://ftthcouncil.com/en/newsroom/2010/02/26/g-20-need-to-speed-up-on-fiber-to-the-home<br />
  8. 8. How Much Faster?<br />http://www.nbntasmania.com.au/index.php?Doo=PageView&id=273<br />
  9. 9. Coverage<br />
  10. 10. Digital Economy Goals<br />The Strategy’s eight goals aim to:<br />increase Australian households’ online participation<br />increase Australian business’ and not-for-profit organisations’ online engagement<br />smartly manage our environment<br />improve health and aged care<br />expand online education<br />increase teleworking<br />improved online government service delivery and engagement<br />increase digital engagement in regional Australia.<br /> <br />
  11. 11. Multiple Revolutions<br />
  12. 12. The bottom line <br />“Companies using the web intensively gain greater market shares and higher margins”<br />20% decrease in travel costs<br />20% improvement in marketing effectiveness<br />10% reduction in operational costs<br />15% decrease in marketing costs<br />18% increase in customer satisfaction<br />41% increase in employee satisfaction<br />“The Rise of the networked enterprise: Web2.0 finds its payday” – McKinsey Quarterly Dec. 2010<br />
  13. 13. The bottom line<br />10% increase in productivity for small and medium businesses from Internet usage<br />2.6 jobs created for every 1 job lost<br />75% of Internet impact arises from traditional industries<br />Small and medium businesses heavily using Web technologies grow and export 2x as much as others<br />“The internet is still in its infancy”<br />MGI Report, “Internet Matters: The Net’s sweeping impact on growth, jobs and prosperity.” May 2011<br />
  14. 14. The bottom line: Australia<br />The Internet’s economic impact is overwhelmingly felt in industries that aren’t often thought of as cutting edge technology.<br />Internet activity has doubled over the past four years<br />$27 billion in productivity increases to business and government.<br />Australia’s Internet economy will grow 7% each year, double the growth of the national economy.<br />Deloitte, “The Connected Continent: How the Internet is transforming the Australian economy.” August 2011<br />
  15. 15. Discussion<br />How will the NBN impact the workshop/seminar content you deliver?<br />What are the internal impacts to the business of the NBN?<br />What are the external impacts to the business of the NBN?<br />Discuss threats and opportunities with partner/table<br />Share key points with group<br />What workshop/seminar do you run and how does the NBN impact the topic? <br />
  16. 16. Strategic Planning<br />The Internet is key to your business strategy<br />Emergent and Realized Strategy (Mintzberg) <br />Success will be determined over a period of years not months<br /> “Deliberate strategies provide the organization with a sense of purposeful direction. Emergent strategy implies that an organization is learning what works in practice. Mixing the deliberate and the emergent strategies help the organization to control its course while encouraging the learning process”<br />
  17. 17. Retail, eCommerce, mCommerce, Social Shopping<br />Blended Commerce<br />Changing business models <br />Coupon sites<br />Adapt and thrive or die!<br />
  18. 18. Teleworking and Video Conferencing<br />Time and cost savings from travel<br />Smaller offices<br />Recruitment and retention gains<br />Increased workforce participation<br />Infrastructure savings<br />Access Economics Report 2010<br />
  19. 19. Outsourcing, Crowdsourcing, Collaboration<br />What don’t you need to do?<br />We will continue to outsource more and more<br />Can customers outsource more to you?<br />Can you outsource to your customers/community?<br />
  20. 20. Key Business Assets: Innovation and Creativity <br />“Today, just about everything is becoming a commodity, except imagination, except the ability to spark new ideas. If I just have the spark of an idea now, I can get a designer in Taiwan to design it. I can get a factory in China to produce a prototype. I can get a factory in Vietnam to mass manufacture it. I can use Amazon.com to handle fulfillment. I can use freelancer.com to find someone to do my logo and manage my backroom. And I can do all this at incredibly low prices. The one thing that is not a commodity and never will be is that spark of an idea.”<br />Tom Friedman, NY Times Editorial, 20 March 2010<br />
  21. 21. Learning and Development and Education<br />Remote learning<br />Learning open to everyone (ill, disabled, weather)<br />Collaboration, virtual classes<br />Access to endless amounts of information<br />
  22. 22. The New Marketing Paradigm<br />
  23. 23. (Online) Marketing<br />iTuner<br />Blendtec<br />Adwords<br />Email Marketing<br />
  24. 24. Cloud Computing<br />Pay by Use<br />Rented<br />No overhead <br />No upfront capital required<br />See also: http://www.youtube.com/watch?v=n9LmzsaO698&feature=related<br />
  25. 25. Small Business in the Cloud<br />symphony3.com<br />
  26. 26. Data<br />The global amount of data created collected and shared in 2009 grew by 62%<br />In 2010 is estimated that 1.2 zettabytes have been created and shared<br />In 2020 this number will reach 35 zettabytes<br />A zettabyte equals 1 trillion gigabytes or 1000 Exabyte. It would take 250 billion DVDs to store 1 zettabyte of data<br />
  27. 27. Data <br />It’s a source of competitive advantage<br />We can capture data on everything<br />It’s becoming less and less expensive<br />But we need to know what data to collect<br />We need the skills to collect, and analyse it<br />We need the ability to use the analysis practically<br />
  28. 28. 3D Printing – Believe it or not!<br />“Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did” <br />The Economist, Feb 10th, 2011.<br />
  29. 29. Conclusion<br />The internet should be central to your business<br />The NBN makes it even more so<br />The Internet is still in its infancy<br />All Businesses <br />Businesses must change now<br />
  30. 30. For more information<br />Fergal Coleman<br />Slides and links available at <br />http://www.symphony3.com/Small-business-NBN<br />See also <br />nbnco.com.au<br />nbn.gov.au<br />http://www.dbcde.gov.au/<br />
  31. 31. How can the NBN help internal processesbusiness internally ?<br />How can you reduce costs<br />Eg. Teleworking<br />Eg Cloud computing<br />Improve productivity<br />Do you have the right skills?<br />What additional skills do you need?<br />
  32. 32. How will your business be affected externally <br />Customers<br />Who, where, what?<br />Suppliers<br />Sourcing, communicating<br />Industry Rivalry<br />How can you gain an edge?<br />Potential Entrants<br />How can you protect your existing business?<br />Substitutes<br />Can you become irreplaceable?<br />

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