Incredibly, around 2.5 quintillion bytes of new data is generated every day, and this number is increasing day by day. Businesses, therefore, deploy various big data tools to make sense out of these large volumes of data. One effective method for you to understand complex data in an easier manner is through data visualization.

1. 7 Key Principles of
Effective Data
Visualization

2. What is data
visualization?
Data visualization involves making sense of
rows and columns of data by presenting it in an
easily understandable format. Data may,
therefore, be represented by pictures, charts,
or graphs, to make it easy-to-understand or to
identify new patterns.

3. Key principles of effective
data visualization
By applying effective data
visualization principles, your
business may make
considerable improvements in
the way data is displayed.
Doing so will also help you save
on costs and days of upfront
design efforts.

4. Determine the
best visual
To begin with, it is imperative to understand the
volume of data in hand. You may then identify
the aspects that you wish to visualize along
with the information that you wish to convey.
After this, you may select the best-suited and
simplest visual format for your target audience.

5. Balance the
design
This refers to equally distributed visual
elements across the plot such as texture, color,
shape, and negative space. You may select the
visual to be symmetrical, asymmetrical or
radial, and figure out the right balance of
elements that work best for visualizing your
data.

6. Focus on the
key areas
Ensure that the key areas are well- highlighted.
You may place key data points towards the top-
left corner as a user’s attention is generally
drawn towards that quadrant.

7. Keep it simple
Keep in mind that the ultimate goal of data
visualization is simplicity. You may build
additional visuals if you wish to convey a
multi-faceted story.

8. Incorporate
interactivity
You may deploy data visualization tools that infuse
interactivity into your graphs or charts. However,
ensure that this does not confuse the target
audience since the main purpose is to clarify
doubts or queries.

9. Use patterns
You may display similar types of
information as one with the help of
patterns. You may establish a pattern
by using similar chart types, colors,
or any other element.

10. Compare
aspects
You may display a side-by-side comparison of
aspects to make understanding of data easier.
You may also align data either horizontally or
vertically so that it can be compared accurately.

11. Conclusion
It is necessary to apply
effective data
visualization principles to
improve the way data is
displayed to your target
audience. Some of the
key aspects of effective
data visualization include
determining the best
visual, balancing the
design, focusing on key
areas, keeping the visuals
simple, using patterns,
comparing parameters,
and creating interactivity.