The increasing importance of website analytics (or web analytics) in today’s digital world is accounted by the fact that more corporations are adopting effective web analytics tool for real-time insights on their website performance.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google changed Webmaster Tools in May of 2015 to Google Search Console and added some new features. This presentation is part of an event to educate small businesses on the benefits of utilizing Google Search Console and help them implement it.
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptxSam Thomas
Slides from my recent talk at Measurefest (October 22) in Brighton. It'll walk you through some key considerations when looking at migration and measurement, and the key differences between GA4 and UA.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
This is a simple brief regarding google tag manager(GTM) and it points how GTM will be useful in your Digital Marketing life. Google Tag Manager will ease your work as a SEO.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
an outline of the differences between the new google analytics 4 and the old universal analytics and my recommendation for next steps. It's mainly for shopify stores, but it can be applied to all businesses.
The enterprise solution for all your data needs ...
check out the advantages, the features, the reason why, the strategy, ...
Don't hesitate to contact a GACP partner for more information about this amazing tool !
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google changed Webmaster Tools in May of 2015 to Google Search Console and added some new features. This presentation is part of an event to educate small businesses on the benefits of utilizing Google Search Console and help them implement it.
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptxSam Thomas
Slides from my recent talk at Measurefest (October 22) in Brighton. It'll walk you through some key considerations when looking at migration and measurement, and the key differences between GA4 and UA.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
This is a simple brief regarding google tag manager(GTM) and it points how GTM will be useful in your Digital Marketing life. Google Tag Manager will ease your work as a SEO.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
an outline of the differences between the new google analytics 4 and the old universal analytics and my recommendation for next steps. It's mainly for shopify stores, but it can be applied to all businesses.
The enterprise solution for all your data needs ...
check out the advantages, the features, the reason why, the strategy, ...
Don't hesitate to contact a GACP partner for more information about this amazing tool !
Embedded analytics: The future of Business IntelligenceAnil Kumar Saini
In this talk we will see whether we are building our first product or revamping an existing one, embedded analytics can help us solve real customer problems, which builds product value and creates a competitive differentiator to propel our business forward. Also, we'll deeply look into how Embedded Analytics is differnet from Traditional Business Intelligence and what are the factors/trends driving Embedded Analytics.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Google Analytics Konferenz 2019_Google Cloud Platform_Carl Fernandes & Ksenia...e-dialog GmbH
Marketing in the Cloud with Google
It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this talk you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.
Lead generation campaign for Power BI MicrosoftMarketingVedas
An example of a lead generation campaign plan for B2B IT companies:
Steps of the process:
1. Defining campaign objective
2. Identifying target audience and their challenges
3. Designing value proposition
4. Creating campaign strategy for demand generation, lead generation and lead nurturing
5. Identifying campaign components and topics
6. Preparing nurture workflows
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
Build a Foundation for Data Integrity with Analytics AuditingTinuiti
If your data isn’t collected correctly, it will impact everything downstream. Learn the importance of a well-implemented analytics platform and how it can inform your decision making. Discover how Mobius, and partner ObservePoint work together to maintain proactive data integrity.
Find Out:
✔ What is sampling and who should be aware of it.
✔ When, why and in which Google Analytics reports you can find sampled data.
✔ How much money you can lose because of incomplete data.
✔ When and how to fight sampling, and what are the ways to do that in Google Analytics.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
We make businesses grow by saving up to 30% to 60 % FTE costs. We empower small businesses in the USA especially in the Digital marketing industry to rapidly grow.
Is AnalyticsOps the weak link in your data strategy?Wiiisdom
"Four out of five CEOs do not trust the data upon which they base their decisions."
For many years, insight-driven organizations have understood the importance of data in decision-making. They have also understood the importance of data governance by having invested heavily in DataOps technologies. However, the problem of trust persists. In this session, you will discover how to better govern the last mile on the data journey, de-risk Analytics, and thus ensure user trust.
Watch the session here: https://youtu.be/FOd5nswyGSY
How Does Customer Feedback Sentiment Analysis Work in Search Marketing?Countants
When it comes to understanding customer feedback, sentiment analysis is emerging as a viable tool for any business. For example, sentiment analysis algorithms are being used to make sense of user feedback in a customer feedback survey with open-ended questions and responses.
Be it for customer service or business marketing, chatbots are here to stay and elevate any customer interaction with the business. Powered by artificial intelligence and cloud technology, the Google Dialogflow tool has further simplified the creation of intelligent chatbots.
Implementing google big query automation using google analytics dataCountants
The increasing value of big data analytics for business presents a lot of use cases for BigQuery technology. Through Google Analytics to BigQuery automation, data analysts can save time as well as extract deeper insights from the latest Google Analytics data.
Leveraging machine learning in text to-speech tools and applications.Countants
Originally developed as an automated tool for the service of visually impaired people, text to speech (or TTS) has emerged as a preferred tool for many technology service providers for improving customer service. In simple language, a TTS tool converts written text into natural speech that can be heard and understood by any human user.
How a text to speech tool works for educatorsCountants
The emergence of assistive Text to Speech tools can potentially transform the way students learn with the assistance of digital devices. Through this write-up, we have discussed some of the major benefits of Text to Speech tools for educators and children with learning disabilities.
Why is artificial intelligence in business analytics so critical for business...Countants
Be it in the form of deep learning technologies, autonomous vehicles, or smart robots, artificial intelligence (or AI) is making its presence felt everywhere in the connected world. With AI-enabled technologies having a prominent place in the Gartner Hype Cycle for Emerging Technologies, this technology is enhancing the capabilities of business analytics and business intelligence.
How artificial intelligence is transforming the e commerce industryCountants
Accounting for an impressive 35% of its overall revenues, product upselling and cross-selling on the Amazon E-commerce platform is among this retailer’s major success stories. Which technology is driving this mode of conversion? Amazon’s product recommendation technology that is primarily enabled by artificial intelligence or AI.
7 key principles of effective data visualizationCountants
Incredibly, around 2.5 quintillion bytes of new data is generated every day, and this number is increasing day by day. Businesses, therefore, deploy various big data tools to make sense out of these large volumes of data. One effective method for you to understand complex data in an easier manner is through data visualization.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Quantitative Data AnalysisReliability Analysis (Cronbach Alpha) Common Method...2023240532
Quantitative data Analysis
Overview
Reliability Analysis (Cronbach Alpha)
Common Method Bias (Harman Single Factor Test)
Frequency Analysis (Demographic)
Descriptive Analysis
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
2. The increasing importance of
website analytics (or web
analytics) in today’s digital world is
accounted by the fact that more
corporations are adopting
effective web analytics tool for
real-time insights on their website
performance.
3. The global market for data
analytics is getting more
competitive with start-up
companies starting to capture
their share of the web
analytics tools market along
with established companies
like Google, IBM, and Adobe.
5. Google
Analytics Vs
Adobe
Analytics –
Key
Differences
Google Analytics
• Seamless implementation
• Intuitive dashboards that are
easier to customize
• Works well with data
analysis languages like R and
Python
• No dedicated customer
support team
• Free tool for the first 10
million hits with an
annual Google Analytics
pricing of $150,000 (for over
1 billion hits)
Adobe Analytics
• implementation is harder
• Less intuitive than Google
Analytics
• Continuous improvement
in integrating with third-
party tools
• 24×7 Dedicated customer
support
• More expensive Adobe
Analytics pricing starting
at $100,000 (and higher
for more website hits)
6. Google
Analytics Vs
Adobe
Analytics –
Features
Google Analytics
• A strong feature with its
support for multi-channel
funnels
• More structured with robust
reporting
• Works well with other
Google tools like AdWords
and Search Console
• Poor implementation
• Enabled by the Google Data
Studio tool that can connect
to Google Analytics data and
other data sources
Adobe Analytics
• Lacks support for
advanced attribution
modelling
• Ecommerce tracking in
Adobe Analytics is
stronger
• Built-in data connectors
for both Adobe and third-
party tools.
• Excellent implementation
with support for traffic or
hit variables
• Enabled by the Adobe
Analytics Workspace tool
for drag-and-drop report
building, along with the
Adobe Analytics Report
Builder as a plugin tool for
MS Excel data.
7. Google Analytics Vs Adobe Analytics – Pros
Google Analytics
Adobe Analytics
Works on a real-time basis.
Support for real-time business decisions
Structured business reporting tools
Data storage for entire customer
lifetime
Stores cookies for 15 years
Access to personal visitor data
Can track over 100 goals
8. Google Analytics
Vs Adobe
Analytics – Cons
Google Analytics
• Data storage only
for 24 months
• Stores cookies for
only 30 days
• Unable to capture
personal
information
• Can track only 4
goals
Adobe Analytics
• Delayed by around
2 hours
• No support for real-
time business
decisions
• Lacks structured
reporting
9. Adobe Analytics Vs IBM Coremetrics – Key Differences
Adobe Analytics IBM Coremetrics
Ease of
implementation
Depends largely on the solution
design and developer’s skills
Requires technical assistance
and implementation guide
Suited for
Larger corporations looking for
an enterprise-wide solution
Large corporation looking for
enterprise-wide
implementation. Recommended
for Retail E-commerce.
Usability
Not very user-friendly and
requires a steep learning curve
Easy to learn and use.
Customer
Support
24×7 Dedicated customer
support
Good but not exceptional
customer support
Pricing
Adobe Analytics pricing starting
at $100,000 (and higher for
more website hits)
Based on page views
10. Adobe Analytics Vs IBM Coremetrics – Pros and Cons
Adobe Analytics IBM Coremetrics
Pros
• Consistency of the reporting tools
• No downtime
• Good customer service
• Availability of customized digital
marketing solutions from an Adobe
Marketing Cloud partner.
• In-built metrics for E-commerce clients
including product views and added
products
• IBM Live Profile for individual user profile
• Provides a business edge in analytics with
the Coremetrics Digital Marketing
Optimization Suite.
Cons
• Limited in data visualization
• No support for real-time business
decisions
• Lacks structured reporting
• User interface not suited for mobile
devices
• Slow and less intuitive UI
• Difficult to find professionals skilled in this
tool
11. Google Analytics Vs IBM Coremetrics – Key Differences
Google Analytics 360 IBM Coremetrics
Ease of
implementation
Easy to implement if you already have the
Google Analytics tool.
Requires technical assistance and
implementation guide
Data Processing
10 million hits per month (with free
Google Analytics) with limit of 1 billion
hits (for Google Analytics 360)
Unlimited processing
Usability Very user-friendly Easy to learn and use.
Customer Support
No dedicated customer support team;
availability of free online resources
Good but not exceptional customer
support
Pricing
Google Analytics pricing is a flat fee of
$150,000 annually
Based on page views
12. Google Analytics Vs IBM Coremetrics – Features
Google Analytics 360 IBM Coremetrics
Data import No data import feature Multichannel data import capability
Data export Limited Multiple data export
Multichannel reporting Limited multichannel reporting Available
Mobile and social media tracking Available Available
Lifecycle analysis Not available Available
Attribution modelling Available Available
13. Google Analytics Vs IBM Coremetrics – Pros and Cons
Google Analytics 360 IBM Coremetrics
Pros
• Data-driven attribution modelling
• Building customized reports with
dynamic filters
• Fast processing of reports
• Multisite implementation
• Benchmark module
• Marketing Attribution reports
• In-built metrics for E-commerce clients
including product views and added
products
• IBM Live Profile for individual user
profile
Cons
• Profile filters not very intuitive
• Limited E-commerce reporting
• Data Mining or ad-hoc reports
• Outdated user interface
14. Which Tool Should You Use?
• While the Google
Analytics tool is
dominating the market
share, the other tools
from IBM and Adobe
have an impressive list of
features and capabilities.
Selecting the right tool
would be completely
dependent on your
organizational needs and
overall budget.