This document discusses trends in e-commerce and social media that small businesses should address. It notes that 3-5 billion new online consumers will emerge in the next 6 years in places like China, representing a major opportunity for e-commerce growth. To capitalize, businesses should build a strong foundation through their website and automation, track analytics, consider multiple languages, and engage audiences through personalized communication. Social media is catching up to search and businesses should focus on video, content marketing, and contests to drive conversions through platforms like Facebook, Instagram, LinkedIn and Twitter. Emerging trends include the rise of "dark social" sharing through messaging apps and the growing influence of millennial customers.