SlideShare a Scribd company logo
Biz Plan Q&A
for
“Three to five billion new
consumers are coming online
in the next 6 years. Holy cow,
that’s extraordinary.”
-- Dr Peter Diamandis, X Prize Foundation
from “Tools of Titans” by author: Tim Ferriss
What should small
business do to capture,
grow & convert?
Trend: E-Commerce will explode with China
gaining huge momentum
Source: eMarketer, Forrester Research
Tip: SocialCommerce may
demonstrate new promise
How can you combat this massive
e-commerce growth?
 Build your site on a solid foundation for growth (CMS)
 Automate workflow processes
 Track your ROI with Analytics & Geotracking
 Consider multi-lingual functionality
 Translate key content
 Consider A/B testing or landing optimization techniques
 Engage your audience with well-timed personalized
communications
Trend: Social catches up with Search?
Search is still king but social is
rivaling search for discovery,
especially among younger
buyers.
Tip: Beware of malicious
social media content as
that will hurt your brand
reputation.
Small business social initiatives
 Streamline with social
media automation tools
 Invest in Content
Marketing - produce
graphics, video content
on the fly
 Hire or outsource tailored
social media messaging
 Contests can convert!
 Refresh social media
profiles regularly
Social networks will continue its evolution
Source: Hootsuite
Twitter: Share unique moments in time, increase customer loyalty
Facebook: Drive conversions, with FB Live & Marketplace, explore
advertising & commerce opportunities. Experiment with FB lead ads.
Instagram: Build brand awareness, engage community, explore “tab”
to view button
Snapchat: Distribute content, engage audience with unique content
LinkedIn: Professional business content platform with peer-to-peer
influential power
Trend: Video & live streaming will gain
ground
"Video will be all over in 2017, and
businesses need to keep up. This
includes Facebook Live, Snapchat,
YouTube, video series and more."
– Mike Arce, founder of Loud Rumor
Persuade with Video
 Alleviate buyer concerns, educate on features, persuade with
facts, and convince with testimonials.
 Use product explainer videos to break down complex concepts
into simple analogy
 Service providers, wow your audience with teaser videos of the
wonderful experience they can come to expect
 Social video advertising could be a strategic focus
 Focus on consumer-centric stories
 Explore drone video possibilities
Trend: Tracking dark social will pose
challenges
 82% of content shared on mobile
is done through dark social,
especially if you’re catering to a
younger audience
 More consumers are utilizing
dark social channels such as
emails & instant messaging but
this poses a tremendous
challenge for analytics to track
Source: RadiumOne / based on aggregate
actions taken from 940 million unique users
Measuring dark social results
 Hootsuite and LiftMetrix
have teamed up, to measure
organic and paid social ROI.
 Hootsuite’s Marketo
integration helps you connect
social activity to revenue via
tracking leads.
 Stay tuned for more
sophisticated analytics
Trend: Millennials are here to stay &
disrupt
 Millennials now represent the
largest segment of the U.S.
workforce
 A rising percentage of them
will rise to leadership positions
 Since Millennials have
priorities that differ from Gen
X or Baby Boomers, they bring
a disruptive energy that
changes workforce dynamics
How to attract and retain Millennial
business
 Provide the best user experience
 Make it so easy to conduct business
 Collaborate and communicate (electronic communications
preferred)
Top Priorities that influence purchasing decisions
 Recommendations from peers, coworkers, friends and family
 Intuition, personal opinion
Source: IBM Institute for BusinessValue Millenial Survey 2014
The rise of the “paperless” “smart” office
Got Project?
www.azence.com

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Beyond 2017 Trends

  • 2. “Three to five billion new consumers are coming online in the next 6 years. Holy cow, that’s extraordinary.” -- Dr Peter Diamandis, X Prize Foundation from “Tools of Titans” by author: Tim Ferriss
  • 3. What should small business do to capture, grow & convert?
  • 4. Trend: E-Commerce will explode with China gaining huge momentum Source: eMarketer, Forrester Research Tip: SocialCommerce may demonstrate new promise
  • 5.
  • 6. How can you combat this massive e-commerce growth?  Build your site on a solid foundation for growth (CMS)  Automate workflow processes  Track your ROI with Analytics & Geotracking  Consider multi-lingual functionality  Translate key content  Consider A/B testing or landing optimization techniques  Engage your audience with well-timed personalized communications
  • 7. Trend: Social catches up with Search? Search is still king but social is rivaling search for discovery, especially among younger buyers. Tip: Beware of malicious social media content as that will hurt your brand reputation.
  • 8. Small business social initiatives  Streamline with social media automation tools  Invest in Content Marketing - produce graphics, video content on the fly  Hire or outsource tailored social media messaging  Contests can convert!  Refresh social media profiles regularly
  • 9. Social networks will continue its evolution Source: Hootsuite Twitter: Share unique moments in time, increase customer loyalty Facebook: Drive conversions, with FB Live & Marketplace, explore advertising & commerce opportunities. Experiment with FB lead ads. Instagram: Build brand awareness, engage community, explore “tab” to view button Snapchat: Distribute content, engage audience with unique content LinkedIn: Professional business content platform with peer-to-peer influential power
  • 10. Trend: Video & live streaming will gain ground "Video will be all over in 2017, and businesses need to keep up. This includes Facebook Live, Snapchat, YouTube, video series and more." – Mike Arce, founder of Loud Rumor
  • 11. Persuade with Video  Alleviate buyer concerns, educate on features, persuade with facts, and convince with testimonials.  Use product explainer videos to break down complex concepts into simple analogy  Service providers, wow your audience with teaser videos of the wonderful experience they can come to expect  Social video advertising could be a strategic focus  Focus on consumer-centric stories  Explore drone video possibilities
  • 12. Trend: Tracking dark social will pose challenges  82% of content shared on mobile is done through dark social, especially if you’re catering to a younger audience  More consumers are utilizing dark social channels such as emails & instant messaging but this poses a tremendous challenge for analytics to track Source: RadiumOne / based on aggregate actions taken from 940 million unique users
  • 13. Measuring dark social results  Hootsuite and LiftMetrix have teamed up, to measure organic and paid social ROI.  Hootsuite’s Marketo integration helps you connect social activity to revenue via tracking leads.  Stay tuned for more sophisticated analytics
  • 14. Trend: Millennials are here to stay & disrupt  Millennials now represent the largest segment of the U.S. workforce  A rising percentage of them will rise to leadership positions  Since Millennials have priorities that differ from Gen X or Baby Boomers, they bring a disruptive energy that changes workforce dynamics
  • 15. How to attract and retain Millennial business  Provide the best user experience  Make it so easy to conduct business  Collaborate and communicate (electronic communications preferred) Top Priorities that influence purchasing decisions  Recommendations from peers, coworkers, friends and family  Intuition, personal opinion Source: IBM Institute for BusinessValue Millenial Survey 2014
  • 16. The rise of the “paperless” “smart” office