This document discusses personalized text messaging as a top revenue channel. It summarizes Attentive, a company that provides mobile messaging solutions for over 500 brands. Attentive was founded in 2016 by Twitter executives to make mobile messaging a major communication channel. The document highlights data showing consumers' increasing mobile usage and preference for messaging from brands. It also shares a case study of how furniture brand CB2 drove over $1 million in revenue through Attentive's mobile messaging during the 2018 holiday season, with a 126x return on investment.

1. PERSONALIZED TEXT MESSAGING:
A TOP REVENUE CHANNEL
Brian Long
Co-Founder & CEO
Phillip Cruickshank
Brand Marketing Manager

2. Personalized mobile
messaging: Your next
top revenue channel
Brian Long, CEO & Co-Founder, Attentive

3. “Smart brands will stay relevant by
embracing personalized, real-time, two-way
communication channels.”
“Attentive named a Cool Vendor in Conversational
Marketing, 2018 by Gartner”
Founded by Twitter executives in 2016 to
make mobile message a huge channel
100+ Team members and growing fast,
based in New York City on 5th Avenue
Backed by the best: $50M+ in funding from
Sequoia Capital, Bain Capital and Scott Dorsey
“DTC Brands Are Targeting Consumers Where
Their Attention Is -- Their Phones”
The most comprehensive
mobile messaging solution
TRUSTED BY OVER 500 LEADING BRANDS:
RECENT PRESS:
ABOUT ATTENTIVE:

4. Email marketing
performance
has dropped 47%
over the past 5 years
Sources: Mailchimp, Mar 2018; Epsilon (Q3 2010 - Q3 2016)

5. In less than 2 years,
e-commerce sales
will be primarily
mobile
Source: USA e-commerce revenue actuals and projections,
Statista, 2017

6. Source: Pew Research Center - American Trends Panel
experience sampling survey, November 10-16, 2014;
apps for news & content
Messaging is the
most popular
smartphone usage

7. Q: Would you sign up to receive
text messages from businesses?
79% of consumers
want to hear from
brands via text
messaging
Source: Attentive Study - June 2017, n=2,011, US adults ages 18-60

8. Consumers want 1:1
personalized
messages across
the entire lifecycle
Source: Attentive Study - June 2017, n=2,011, US adults ages 18-60

9. Mobile messaging
drives 10x more
revenue than email
per message
* Based on consumer survey response data
**Attentive internal metrics on engagement rates, 2019
99%
Message open rates*
30%
Click-through rates**
+

10. SIGN-UP CAMPAIGNS AUTOMATED

11. How CB2 Converted High-
Intent Holiday Shoppers With
Mobile Messaging

12. 2018 Holiday Season:
Mobile Impact
E-commerce sales
increased 17.4%
$2B in sales from
smartphones on Black Friday
Over entire season,
$50B+ in mobile sales

13. CB2’s holiday
mobile messaging
sent four messages to
subscribers from Nov. 21
through Nov. 26
needed an engaging way to
reach shoppers & drive revenue

14. Pre-Black Friday:
November 21
15% discount on full-price items
plus free shipping
7.7% click-through-rate
10.7% conversion rate
Results:

15. Black Friday:
November 23
15% discount on full-price items
plus free shipping
9% click-through-rate
16.9% conversion rate
Results:

16. Cyber Sunday:
November 25
15% discount on any item
plus free shipping
8.5% click-through-rate
10.6% conversion rate
Results:

17. Cyber Monday:
November 26
15% discount on full-price items
plus free shipping
9.9% click-through-rate
20.2% conversion rate
Results: Best Performance

18. Other holiday messages throughout December
In-Store Invite Free ShippingWinter Clearance
Pre-Sale

19. Overall channel
performance during
holiday season
Over $1 million in revenue
driven through mobile
messaging during BF/CM
ROI from text messaging
program with Attentive: 126x

20. How we plan to beat
our success in 2019
Reactivation campaign
Fresh approach to promos
Promo message schedule

21. www.attentivemobile.com
Activate your free trial of Attentive
before the end of October!