The document outlines the shift from offline to online marketing, emphasizing growing investments in digital advertising as traditional media struggles. It presents forecasts for online ad spending, which is expected to grow significantly, with a notable increase in search engine marketing, social media, and video content usage. Additionally, it discusses declining trends in email marketing and the rising importance of video search optimization.

1. 2011 Webmarketing strategiesforecastAuthor: Mohammed ALAMI

2. 2AgendaShift from offline to online marketingForrester Survey 2009Emarketer Trends 2009-2014 Webmarketing tacticsForrester’s Interactive AdvertisingModelsVideo usageGartner’sHype cycle 2010VSEO videoSearchOptimizationVideo Ad 2011: the most dramatic growth storyVideo online for AwarenessRecommandations

3. 3Shift from offline to online marketingCarrefully select and mix for better communication and conversion

4. 4Forrester Survey 2009204 marketing executives from firms with +200 employees across multiple industries. Interactive Will CanniBalize Traditional mediaThis year, more marketers are shifting budget from traditional to interactive media rather than supporting interactive efforts with new monies as they have in years past

5. Print media about to die5

6. eMarketerforecast2009-2014Online Ad Spend Continues Double-Digit Growthmeta-analysis of research estimates and methodologies from dozens of firms that track ad spending.6“This trend reflects how most forms of internet advertising are now seen as more of a ‘sure thing’ than most traditional media.”“This trend reflects how most forms of internet advertising are now seen as more of a ‘sure thing’ than most traditional media.”“This trend reflects how most forms of internet advertising are now seen as more of a ‘sure thing’ than most traditional media.”“In addition, marketers of all sizes increasingly acknowledge the internet’s central place in people’s lives by devoting larger shares of their ad budgets to digital,”

7. Forrester’s Interactive AdvertisingModels7“We expect search marketing, online display advertising; email marketing, social media, and mobile marketing collectively to grow to nearly $55 billion by 2014.”

8. Forrester’s Interactive Advertising ModelsSearch marketing accounts for 59% (15% SEO, 85% SEM) of the overall, Display Ads for 31%, Email marketing for 5%, Social media 3%, and Mobile Marketing for 2%.

9. Forrester’s Interactive AdvertisingModelsSmarter, bigger search programs: Today more than 80% of marketers embrace paid search and SEO.Increased spend on SEO : Investments in SEO were on the rise before the recession. But now, marketers looking for clicks at a cost much lower than paid search are joining those who return to SEO after mastering paid search programs.Social media optimization (SMO) is part of SEO effort while Social media campaign aims for direct sale or promotion to customers.

10. Email Marketing is DeadEmail Marketing Benchmark Report (July 2010) released by marketingSherpa.com, the average open rate of emails in the USA dropped from 14% half 2 of 2007 to 11.2%half 2 of 2009.Growth rate statistics for businesses using FaceBook as a means of communicating with their customers.2008 – 42% of businesses (statistics)

11. 2009 – 58% of businesses (statistics)

12. 2010 – 73% of businesses (statistics)

13. 2011 – 80% of Businesses (forecast)

14. 2012 – 88% of businesses (forecast)10

15. Video Web Usage