Keeping Community Strong through Instagram
If you ski, you might
very well have heard of
France’s world famous
Val Thorens resort.
Managing Instagram for a ski resort sounds fun, but it’s not a run down the bunny
slope. With over 28,000 followers on Instagram and more than 3,300 comments each
month, the social team works hard to make sure that every user receives a response.
And a well-loved brand like Val Thorens comes with extra responsibilities. The
Instagram managers must comb through the massive volume of user-generated
content mentioning their brand to ensure that it is in line with its image. When user
content is inappropriate, the team must report it to Instagram.
Thanks to the Agorapulse Inbox, Val Thorens responds to its thousands of Instagram
follower comments in less than half the time it used to take them on the native app.
Since the Inbox displays all its followers’ comments in a unique feed, they’re
guaranteed to no longer miss an important comment.
Agorapulse’s team management features also allows Val Thorens to manage comments
as a team while making sure that every team member stays in sync with what the
others have already done.
The monitoring Inbox allows them
to scale through 5,200brand
mentions per month in a snap,
making sure that no inappropriate
content mentioning the brand
management metrics in the
Reporting Inbox allows the
resort’s team of community
managers to report on the
tremendous task they’re
getting done every month!