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Instagram Case Study: Val Thorens and Agorapulse


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The social media management tool Agorapulse was recently named an Instagram Marketing Partner. Learn how ski resort Val Thorens saved tons of time using the Instagram features on Agorapulse.

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Instagram Case Study: Val Thorens and Agorapulse

  1. 1. Case Study Val Thorens Keeping Community Strong through Instagram
  2. 2. If you ski, you might very well have heard of France’s world famous Val Thorens resort.
  3. 3. Challenges Managing Instagram for a ski resort sounds fun, but it’s not a run down the bunny slope. With over 28,000 followers on Instagram and more than 3,300 comments each month, the social team works hard to make sure that every user receives a response. And a well-loved brand like Val Thorens comes with extra responsibilities. The Instagram managers must comb through the massive volume of user-generated content mentioning their brand to ensure that it is in line with its image. When user content is inappropriate, the team must report it to Instagram.
  4. 4. Solution Thanks to the Agorapulse Inbox, Val Thorens responds to its thousands of Instagram follower comments in less than half the time it used to take them on the native app. Since the Inbox displays all its followers’ comments in a unique feed, they’re guaranteed to no longer miss an important comment. Agorapulse’s team management features also allows Val Thorens to manage comments as a team while making sure that every team member stays in sync with what the others have already done.
  5. 5. Solution The monitoring Inbox allows them to scale through 5,200brand mentions per month in a snap, making sure that no inappropriate content mentioning the brand remains unreported.
  6. 6. Solution The community management metrics in the Reporting Inbox allows the resort’s team of community managers to report on the tremendous task they’re getting done every month!
  7. 7. Thank You