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Whrrl: Social Media Week LA
This document discusses location-based marketing and the check-in app Whrrl. Whrrl allows users to check-in at locations, join "Societies" based on shared passions, share recommendations and experiences, and level up within Societies. Checking in unlocks recommendations, challenges, and chances to win rewards from brands. A case study showed that among Whrrl users who checked in, 44% visited a Murphy USA gas station for the first time and 85% chose it over a competitor. The document argues that physical businesses should care about location-based apps and check-ins because it can drive activation, virality, and compulsion among customers.
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Whrrl: Social Media Week LA
- 1. Location-Based Marketing: ToCheck-in or Not to Check-inJohn KimVP of Products of Pelago
- 2. Quick BioJohn Kim@jkimlosangelesVPof Products for PelagoPreviously at:Medio
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- 7. Bank of America& HSBCPrimer: Location vs. Place
- 8. Precision mattersPrimary values:What does it mean to others?How can this data make my everyday life more fun or make information to me more relevant?What else can I discover?
- 9. Whrrl is areal-world game with a purpose: to end Social Rut.Whrrl enables people to explore and experience their surroundings in an entirely new way.
- 10. How?By bringing togetherpeople with the same real-world passions to share ideas in a social game experience.Enter Whrrl Societies
- 11. Whrrl Societies =Passion Groups for the Real World“There’s a Society for that.”(Over 4000= and rapidly growing.)
- 12. Societies are Uniqueand PowerfulA community, not a badge - Groups of people interacting with each other through real-world recommendations. Everyone can participate. Foodies, craft beer lovers, architecture geeks, Four Seasons guests...
- 13. The game -The gameplay in Whrrl is designed to compel Whrrlers to share their passions and intimate knowledge of the real world.
- 14. Unprecedented relevance -Simply by bringing together people of shared passions, the conversation gets more interesting. Then, Whrrl supercharges the discovery with proprietary algorithms.
- 15. Society Rewards -For the first time ever, brands and merchants get exactly what they want: the ability to reward word of mouth.Society LevelsHow the game works:Users earn points for influencing others, via:Check-ins
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