This webinar discussed how social discovery is advancing e-commerce. It covered how social features like Facebook profiles, sharing, and friend recommendations can drive traffic, engagement, and sales for online retailers. Data was presented showing that Facebook refers significant traffic to many large online retailers. New social features like open graph and timeline were also discussed as ways to further encourage sharing and discovery among friends. The webinar provided tips for retailers to leverage Facebook login, connections, and new sharing features to improve their social commerce strategies.

1. How Social Discovery is Advancing E-commerce
Co-hosted by
2/2/2012

2. Today’s Speakers
Andy Katzman
Platform Partnerships
Nadim Hossain
Vice President, Marketing
facebook.com/PowerReviews

3. Today’s Webinar Agenda
1. The State of Social Commerce
2. Timeline & Timeline Apps
3. The Expanding Open Graph
4. Social Discovery & E-commerce
5. Social Discovery Winners
To submit questions during the 6. 3 Tips to Sell More with
webinar, please post them to: Social Discovery
facebook.com/PowerReviews 7. Q&A – 10 Minutes
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12. “ ’ ”
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13. Friend influence built into your commerce
experience
Identity on Facebook & Customized
shopping experiences
Leveraging the power of social influence

17. …
Self Expression
Tell your story and express
what you love
Discovery
Discover new things through
your friends

18. News Feed
Like
Profile

19. Ticker
Newsfeed
David Nguyen listened to
songs on Spotify
Spot ify
Timeline

28. How Social Discovery is Advancing E-commerce
Nadim Hossain
Vice President, Marketing

29. World’s Largest Social Commerce Network
5,500+ Brands
facebook.com/PowerReviews

30. Social Discovery and E-commerce
Traffic x Conversion x Average Order Value
=
Sales
facebook.com/PowerReviews

31. Facebook Drives Meaningful Traffic
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32. Facebook Accounts for More Than 15% of
Referral Traffic to Etsy and Forever 21
Source: Compete Data 2010
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33. Amazon.com Received 7.7% of Traffic from
Facebook
Facebook referral traffic
to Amazon rose 328%
year over year.
Source: comScore and J.P. Morgan (January 2011).
facebook.com/PowerReviews

34. The Top Internet Retailers see significant
referral traffic from Facebook
The Top 200 Internet Retailers
integrated with Facebook
see 236% increase in referral
traffic from Facebook, on
average.
Source: Facebook, December 2011
facebook.com/PowerReviews

35. Sharing is growing exponentially
800M
Source: Facebook announcement livestream, July 6, 2011
facebook.com/PowerReviews

36. New Facebook Features Encourage Sharing
1. Original Friends
2. Photos
3. Newsfeed
9
4. Facebook Apps
8
7
6 5. Like Comments
5
4
2
3 6. Like Button
1
7. Groups
8. Messages
9. New F8 Features
Source: Facebook announcement live stream, July 6, 2011
facebook.com/PowerReviews

37. 2010
Today The web is moving to social discovery
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38. Social Commerce Winners
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39. Facebook Profiles
A
C
B
A
C
B
facebook.com/PowerReviews

40. Facebook Profiles – Login/Share
B
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41. Step2 Results
Step2 Results
300% Increase in revenue from
Facebook-referred visitors
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42. Facebook Sharing
A
A
B
B
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43. Get Advice from Friends
A
facebook.com/PowerReviews

44. Social Discovery
A
A
B
B
facebook.com/PowerReviews

45. Social Discovery
A
facebook.com/PowerReviews

46. Social Discovery
B
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47. PowerReviews’ Open Network Results
The Results
57% of all verified reviews are
shared to Facebook
70%
of all reviews shared to spur
further engagement through
Likes/Comments
more reviews are shared with
5X PowerReviews Facebook
integration vs. traditional
methods
$15.72 The value of a review shared
to Facebook
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48. Tip 1: Integrate Facebook Login Today
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49. Tip 2: Integrate Facebook Connections
Throughout the Shopping Experience
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50. Tip 3: Start using new Facebook features
that promote social discovery
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51. Q&A – 10 Minutes
Thank you.
Thanks for attending. Please take a
moment to complete our brief
survey upon leaving the webinar.
Today’s Speakers:
Andy Katzman Nadim Hossain
Platform Partnerships VP, Marketing
facebook.com/AndyKatzman facebook.com/PowerReviews
For more information on PowerReviews Social Commerce Solutions, contact:
(866) 345-2461 | webinar@powerreviews.com
facebook.com/PowerReviews