Great customer support centres are more than just information dumps - they serve as an extension to your brand and company, and play an important role in how your company is perceived. From the product-oriented support of Fitbit to the minimalist design of Bigcartel, there are many different ways to go about building a great customer support centre. The common theme in all of them, however, is that they look and feel like an extension of the company, not a separate area - and that's what makes them great.

1. 15GREAT CUSTOMER
SERVICE CENTRES
AND WHAT YOU CAN LEARN FROM THEM

3. 1. FITBIT
A product-centric support centre means
users can easily find relevant articles based
on the devices they have, while having the
community for further assistance.

5. 2. BASECAMP
From encouraging users to tweet quick
questions at the top to help guides lower
down, the support centre follows a natural
flow that makes it easy to navigate.

7. 3. SQUARE
A clear breakdown of sections helps guide
users along the right path for support,
while emphasising the priority support that
will be given to signed up users.

9. 4. LYFT
Aware of their vastly different audiences,
users can first identify who they are to get
the sections of the support centre relevant
to them.

11. 5. NAMECHEAP
A support centre that presents nearly
every category you could think of, but is
still well organised enough that users can
easily find issues specific to them.

13. 6. SHOPIFY
The ordinary search bar gets a twist,
allowing users to specify not only what
they need help with but also where in the
system they’re having trouble.

15. 7. BIGCARTEL
A clean support centre that avoids
overloading visitors with information while
using smooth illustrations to put the user
at ease.

17. 8. ZENDESK
Large, clear buttons allows users to quickly
go where they need depending on their
questions; product news and updates are
included to inform customers.

19. 9. MAILCHIMP
A clear separation of categories allows
users to quickly find what they need, while
helpfully including video tutorials for more
visual learners.

21. 10. CODESHIP
Well-organised documentation makes it
easy for developers to find what they need
depending on their situation, whether its
tutorials or product information.

23. 11. NEW RELIC
Again avoiding information overload -
clearly defined sections help guide users
along the path, with a final section to get
in touch if they need it.

25. 12. GECKOBOARD
A clean support centre that fits in well with
its overall design, giving users a strong
sense of continuity when arriving from the
main site.

27. 13. ASANA
Functions more as a landing page for
beginners first, emphasising getting users
up to speed before moving down to help
guides and documentation.

29. 14. TRELLO
Allows users to sort support documents by
popularity if they choose to, enabling users
to more easily find common issues after
navigating to the relevant category.

31. 15. GOSQUARED
Support centres are more than just
information dumps - the best ones are
marketing sites too that express the
message and voice of your company.

32. Want to learn how customer service can
be your most effect marketing channel?
Read the Post

33. You’ve been reading:
15 great customer service centres
and what you can learn from them
by
Dominic Hung (@dom_hung)
+
The GoSquared Team (@GoSquared)