How a Japanese Mobile RPG Made it Big Outside Japan (DeNA)

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This document discusses the success of the mobile RPG game Blood Brothers. It summarizes that Blood Brothers has become the number one game in 33 countries on Google Play, despite having no hardware leverage or regional leverage like other popular games. The document attributes Blood Brothers' success to its use of in-game events multiple times per month that double the average revenue per user during events. It provides recommendations for game developers on designing effective in-game events, such as structuring leaderboards, providing incentives, varying event types, and offering rewarding boosts as prizes. The document also notes that DeNA transfers its core competence in actively managing games as a service through participative development across its offices.

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Blood Brothers
Matters
How a Japanese Mobile RPG Made it
Big Outside Japan
21st
May, 2013
DeNA Singapore
Managing Director
Tetsuya Mori

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
2
Blood Brothers Matters to the World
No.1 in 33 Countries*
* GooglePlay

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
3
Blood Brothers Matters to Japan
A win without a Japan leverage
Super Mario
Final Fantasy
Rage of
Bahamut
Blood
Brothers
Win!
Win!
Hardware
Push
Hardware
Push
No hardware
leverage
No hardware
leverage
No regional
leverage
Win!
Win!
Win!
Win!
Win!

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
4
● Revenue keeps increasing!
● ARPU keeps climbing!
● Why?
Wow!
Blood Brothers Matters to Developers
Because it makes good money

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
5
Blood Brothers Matters to Developers
Events make a difference
● Games inside a Game
● Different game play
● Special set up
● Limited rare items
● Limited time offering
● Multiple times a month
● Unique event each time
● Competitive and cooperative
● Feeling of growth & power
● Active user group management

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
6
You’re
kidding…
Blood Brothers Matters to Developers
Double ARPU during events

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
7
Raid Bosses Special Dungeons PVP Events
Blood Brothers Matters to Developers
Prepare several different events

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
8
1. Leaderboards
2. Separation into groups
3. Incentivizing effort
4. One day, one match
5. Rewarding effort
Blood Brothers Matters to Developers
Key Event Design Points
Make the player’s
goal clear and
attractive

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
9
Blood Brothers Matters to Developers
Structuring and Managing Leaderboards
Why
bother?
Why
worry up
here? Just a
little
further!
Into smaller groups

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
10
Blood Brothers Matters to Developers
Giving smart incentives
More points for successive wins.
Double points while the crowd cheers.
1Pt
2Pt
3Pt
2X

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
11
Blood Brothers Matters to Developers
Don’t get players tired or bored
A week-long match against the same opponent is too long
One day One match
3-4 different events a month

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
12
Blood Brothers Matters to Developers
Give rewards with leverages
Boost!
+1% to +40%
Increasingly fewer
promotions as you go up
Not that
easy to stay
at the top!
Higher Rank
= Bigger Stat
Boost

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
13
Blood Brothers Matters to Developers
It is a service!
• Game concept
• Game design
• Visual presentation
• Audio presentation
• Monetization architecture
• Continuous event operations
• Dynamic user management
• Analytics driven game-balancing
• KPI based game life management
Art Science
Actively Managed Games-As-A-Service

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
14
DeNA HQ Studio
DeNA Singapore
DeNA Hanoi
Actively Managed
Games-As-A-Service
Core competence
transfer
through participative
development and game
operations
and more…
Blood Brothers Matters to South East Asia
DeNA transfers its core competence

Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Come and join DeNA as players,
developers, and employees!
15

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Tom Selleck Net Worth: A Comprehensive Analysis

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Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing. Follow us on: Pinterest Early Life and Career Beginnings The Foundation of Tom Selleck's Wealth Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas. Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I." The Role that Defined Tom Selleck's Career Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood. "Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star. Film Career and Diversification Expanding Tom Selleck's Financial Portfolio While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth. Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth. Television Resurgence with "Blue Bloods" Sustaining Wealth through Consistent Success In 2010, Tom Selleck began starring as Frank Reagan i

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As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.

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How a Japanese Mobile RPG Made it Big Outside Japan (DeNA)

3. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 3 Blood Brothers Matters to Japan A win without a Japan leverage Super Mario Final Fantasy Rage of Bahamut Blood Brothers Win! Win! Hardware Push Hardware Push No hardware leverage No hardware leverage No regional leverage Win! Win! Win! Win! Win!

5. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 5 Blood Brothers Matters to Developers Events make a difference ● Games inside a Game ● Different game play ● Special set up ● Limited rare items ● Limited time offering ● Multiple times a month ● Unique event each time ● Competitive and cooperative ● Feeling of growth & power ● Active user group management

8. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 8 1. Leaderboards 2. Separation into groups 3. Incentivizing effort 4. One day, one match 5. Rewarding effort Blood Brothers Matters to Developers Key Event Design Points Make the player’s goal clear and attractive

9. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 9 Blood Brothers Matters to Developers Structuring and Managing Leaderboards Why bother? Why worry up here? Just a little further! Into smaller groups

10. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 10 Blood Brothers Matters to Developers Giving smart incentives More points for successive wins. Double points while the crowd cheers. 1Pt 2Pt 3Pt 2X

11. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 11 Blood Brothers Matters to Developers Don’t get players tired or bored A week-long match against the same opponent is too long One day One match 3-4 different events a month

12. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 12 Blood Brothers Matters to Developers Give rewards with leverages Boost! +1% to +40% Increasingly fewer promotions as you go up Not that easy to stay at the top! Higher Rank = Bigger Stat Boost

13. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 13 Blood Brothers Matters to Developers It is a service! • Game concept • Game design • Visual presentation • Audio presentation • Monetization architecture • Continuous event operations • Dynamic user management • Analytics driven game-balancing • KPI based game life management Art Science Actively Managed Games-As-A-Service

14. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. 14 DeNA HQ Studio DeNA Singapore DeNA Hanoi Actively Managed Games-As-A-Service Core competence transfer through participative development and game operations and more… Blood Brothers Matters to South East Asia DeNA transfers its core competence

How a Japanese Mobile RPG Made it Big Outside Japan (DeNA)

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