The document summarizes some of the most powerful and successful experiential marketing campaigns from 2011. It highlights campaigns by brands like Johnson's, Vimeo, H&M, Vodafone, Nike, T-Mobile, Asics, Mini, and Hoyts that engaged consumers through interactive experiences using touchable billboards, projection mapping, mobile games, flash mobs, and more. It emphasizes that experiential marketing allows more time with customers to inspire action at less cost and drives longer-term relationships and advocacy.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작Andy Joohyun Lee
Some notable entries and winners from the Innovation Category at Cannes Festival of Creativity 2014. Most;y written in Korean. Videos included.
2014년 칸 국제 광고제 (크리에이티브 페스티벌) 의 이노베이션 부문에서 수상한 주요작품과 수상은 못했지만 의미있던 작품을 뽑아 보았습니다.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작Andy Joohyun Lee
Some notable entries and winners from the Innovation Category at Cannes Festival of Creativity 2014. Most;y written in Korean. Videos included.
2014년 칸 국제 광고제 (크리에이티브 페스티벌) 의 이노베이션 부문에서 수상한 주요작품과 수상은 못했지만 의미있던 작품을 뽑아 보았습니다.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Explaining the implication of the Allied Health Professions Act 2016 towards Practising Dietitians in Malaysia
Prepared by:
Council Members 2015-2017
Malaysian Dietitians' Association
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
We specialize in blending creativity and technological possibilities to add value to our clients’ businesses.
Reach out for techno-creative solutions and consulting on your business needs and pain points.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
Trendbüro's choice of topics that will influence consumer behavior in 2016.
Once again, Trendbüro chose the from-to perspective. Not a hot-or-not list, each pairing is a trend and its counter-trend, the evolution of hyper-relevant phenomena.
As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
E3 International Agency Network- Best of International (BOI) Awards 2014E3network
Cases in Marketing, Advertising, Public Relations, Communications, Digital and Social Media
Every year E3 Network agency members submit examples of their best work to present to the network at the Annual Meeting. Members vote on the cases to determine which are worthy of an award. The cases below were all nominated for presentation at the annual meeting in Milan Italy in May 2014 and represent some of the best international marketing, communications, advertising and public relations work in the world.
Time N' Joy is a unique platform allowing a users to discover new experiences and events according to his or her personality, center of interest an localisation.
For more informations:
http://www.timenjoy.fr
https://www.facebook.com/timenjoyapp/
DEUTSCHE TELEKOM _experiential marketing_performance_marketing.pptxShekharParentage
Historic - STRATEGIC EXPERIMENTAL MARKETING...
Conducted a campaign research by extracting the consumer responses on social media to measure strategic experiential module to find the best performance indicators for experiential elements of campaign.
Findings: The success of the "Angry Birds Live Game" campaign offers valuable insights for Deutsche Telekom's future marketing strategies: 1. Experiential Continuation: Deutsche Telekom should continue to prioritize customer experiential marketing, creating campaigns that immerse customers in memorable experiences that resonate with the brand's message. 2. Interactive Touchpoints: Incorporating interactive elements at various customer touchpoints, such as public transport stops, can enhance engagement and provide opportunities for customers to interact with the brand. 3. Strategic Collaborations: Collaborating with well-known brands or franchises can amplify the experiential aspect of marketing campaigns. Partnerships like the one with Rovio can leverage existing brand affinity. 4. Omnichannel Approach: An omnichannel marketing strategy, as seen in this campaign, can ensure that the experiential elements reach a diverse audience across various platforms.
Delivering uninhibited thinking across differing marketing channelsJamie Matthews
Initials - Welcome to the home of UNINHIBITED THINKING where smarter minds discover better ways to deliver extra-ordinary BRAND PLANNING and CREATIVE ACTIVATION
Similar to Ontrac the best of experiential in 2010 (20)
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. INTRODUCTION
In the last year there have been some truly
incredible live experiential ideas executed across
the world
This short presentation highlights some of the most
powerful, emotive, and successful ones
We encourage you to look at the video links
included here to get a real flavour of what‟s
possible in the world of brand experience…
3. INTRODUCTION
Everybody is talking about experiential marketing these days.
From brand owners and their agencies to consumers themselves,
there is a growing recognition that engaging brand experience is one
of the most persuasive forms of marketing around
Brands are realising that if they want to have more of a transitory
relationship with consumers they need to talk „with‟ them not „at‟
them. Dialogue, not monologue is the key
4. EXPERIENTIAL
Experiential marketing is a form of marketing that creates an
emotional connection with a consumer. It‟s the actual customer
experience with the product and service that resides in the
customer‟s consciousness. Using one or more of the senses such as
touch, taste, smell, sight and hearing –
Experiential Marketing seeks to establish a touch point or connection
with the customer - connections in the form of experiences that are
personal, memorable, interactive and emotional in scope
5. INTRODUCTION
Experiential works. We know that. The ability to involve
individuals in a live, face-to-face brand engagement provides us,
as marketers, with an unequalled opportunity to create a lasting
impression
Yet the marketing landscape is shifting so quickly that it‟s
value can‟t be fully realised unless it is supported by other
communication that will enhance, amplify and prolong
6. JOHNSON’S
Johnsons billboard
Adult skincare brand Johnson‟s launched its first touchable, fully
tactile billboard at Westfield Shopping center for 1 day
Its team constructed the 20ft by 10ft „World of Softness‟ advert to
promote its 24hour Moisture body lotion. It featured real-life models
and was made with soft pink tones and materials to highlight brand
credentials
The Johnson's team invited shoppers to test the lotion for
themselves and to appear alongside the models
“We wanted to do something different to demonstrate our product to
women. What better way of putting the product to the test than inviting
women to feel the softness for themselves?” said Johnson‟s assistant brand
manager, Beatriz Franco.
8. VIMEO
VIMEO Paris
To mark World Wide Water Day, BDDP created a unique and compelling
story to capture the interest of the French general public. The agency
devised a poster of a new kind, using directly water as media
A wall of water was installed in the middle of the heart of Paris and
delivered for a week the provoking message of the use of unsafe water
and it‟s tragic consequences
http://vimeo.com/10756110
We urge you to click on this link and watch this incredible campaign!
10. H&M
H&M flagship store
When H&M launched a new flagship store in Amsterdam, they marked
the special occasion with an aim to build some serious hype, they
opened the store over three nights of projection mapping events,
created by Muse Amsterdam
The concept for the projection mapping installation was based around
a huge red ribbon that wrapped around the building, as it untangled,
it revealed virtual doll house where nothing was quite what it seemed.
It lasts just over three minutes before fading away to reveal the
flagship store
http://adsoftheworld.com/media/ambient/hn3dprojectionmappinginthecitycentreinamsterdam
12. VODAFONE
All your mates in 1 place
The first experiential campaign to use floor media in an entirely
interactive way. A campaign called „All your mates in one place‟ was
devised to launch Vodafone 360 the new mobile interface that brings
all your contacts and social media into one place.
Vodafone challenged people to see how many mates they could
physically get into 1 place, whoever got the most mates in one place
won £36,000.
1,450 circles were sprayed throughout the UK and huge red mats
placed in targeted locations. To get the rules, entrants sent an SMS
text to the text number on the circles and then sent back their
photo of their attempt as an MMS. Forty million people were exposed
to the campaign and over 10,000 took part. The winning entry?
135 people - and a donkey!
14. NIKE GRID
Nike Grid
The Grid is London, North, South East and West across 40 postcodes,
the entirety is your gameboard
The idea is to run from phone box to phone box, street by street
across London to claim the most streets in just 24 hours. For each
phone box “check in” you‟ll get points, and the more you run the
more you get
Nike have also taken more than a little inspiration from FourSquare
by issuing “badges” for speed, endurance and stamina over the
event, with the whole thing tracked and broadcast through Facebook
http://www.nikegrid.com/rules
16. T-MOBILE
Dance Flashmob in London
T-Mobile launched an advertising campaign with the aid of a flash
mob dancing in London‟s Liverpool Street Station
At 11.00 am, on Thursday 15th January, 350 dancers surprised
commuters passing through the railway station
The three minutes of synchronized dancing was captured on ten
hidden television cameras, edited and premiered during an entire
ad break in Celebrity Big Brother on Channel 4, at 9 pm on Friday
16th January, and sent virally to millions of people around the
world
http://www.youtube.com/watch?v=NB3NPNM4xgo
18. ASICS
ASICS New York Marathon Campaign
The campaign centred around creating personalised supporter messages
for loved ones in the race, which would be triggered with RFID tags,
displaying the individual messages on massive LED screens as runners
passed selected sensor checkpoints in the Marathon
ASICS setup a campaign site dedicated to taking images, video, messages,
texts, tweets and Facebook comments of support for runners in the
event. They also setup live video booths at the event, allowing friends
and family to record their personal message in style
http://www.youtube.com/watch?v=SnrzClsOlyU
20. MINI
Virtual Mini Campaign
The game challenges you to hunt, catch and escape with a virtual MINI in
Stockholm using an iPhone app and your own two legs
The catch is, you have to get within 50m of the virtual MINI to hit “Take
The MINI Now” in the app before escaping as fast as possible, because
anyone else who gets within 50m of you can instantly take the virtual MINI
back!
If you are the person holding the virtual MINI after 7 days of 24/7 gaming,
you‟ll win a real MINI Countryman!
http://www.youtube.com/watch?v=WMWu1h_6OfE
22. HOYTS
Hoyts Saw VII
Here is a freaky little experiential campaign recently created by Mitchells
in Australia for the opening of SAW VII with Hoyts
People could enter a SAW VII branded photobooth to watch the trailer (at
their own risk!) and then get a free Halloween photo taken while still
inside
The catch was, that on the third flash, Jigsaw would appear from behind
as part of their photo that was also shown instantly on screen to add a
little excitement to the experience
http://www.youtube.com/watch?v=vAtCJuRuSkk
24. If you haven‟t already engaged in experiential
marketing but would like to know how this growing
marketing discipline can benefit your brand, please
get in touch using the details at the end of this
presentation,
If you are still unconvinced that such compelling
media can deliver a robust return, the following 2
slides aim to get you thinking about the ROI
advantages of this medium…
25. EXPERIENTIAL MARKETING ROI
Experiential engagement provides brands with an
opportunity to interact with consumers in a substantive,
meaningful way – providing depth of interaction, that
allows for two-way dialogue. It frequently moves
consumers through the purchase funnel very quickly, in
relatively short order, sometimes in a single interaction,
participants are moved from awareness to purchase
And due to it‟s emotional engagement, has the power to
form memories that impact future behaviour relative to
the brand
Perhaps though, it‟s most powerful impact comes from
word of mouth advocacy and it‟s propensity to provide
personal recommendations to others
26. EXPERIENTIAL MARKETING ROI
In simple terms, experiential marketing:
- Allows more time to be spent with consumers
- Requires less time to inspire action (purchase)
- Leads to longer relationships and advocacy that pays off
What many term the „time economics of experiential
marketing‟ is basically about …
spending more time with your customers,
for less money!
27. WHO WE ARE
We are an integrated marketing agency with over 30 years experience.
To us integration means combining marketing disciplines to create
powerful, commercial campaigns that deliver ROI
Experiential
The experiential department create and deliver large-scale strategic
experiential campaigns integrated with other media to maximise reach
This includes:
- Strategic live and digital planning
- Experiential design, production and implementation
- B2C & B2B event delivery
- Sponsorship & ownership packages
28. WHO WE ARE
Our approach:
We believe that the best way to experience a product, service
or brand is to engage and interact with it on and offline
We specialize in the creation and delivery of memorable
experiences, which resonate with consumers in relevant and
meaningful ways and build positive responses that drive both
sales and brand equity for our clients
Services
- Fully integrated brand experience
- Sampling
- Roadshows and events
- Retail marketing
- Shopping centre marketing services
- Exhibitions, trade and consumer shows
29. CONTACT
TO FIND OUT MORE ABOUT WHAT EXPERIENTIAL
MARKETING CAN DO FOR YOUR BRAND, AND TO
UNDERSTAND HOW TO AMPLIFY LIVE EVENTS THROUGH
DIGITAL CHANNELS (ON-OFFLINE CAPABILITIES) GET IN TOUCH WITH
KATE HORNBY AT ONTRAC
Kate Hornby, Experiential Director
e: kate.hornby@ontracagency.com
t: 01275 850 900 m: 07595 738416
www.ontracagency.com