The document discusses several case studies of projects conducted by Wolfstar Consultancy, including:
1) A United Nations report gauging how large companies use social media for corporate social responsibility initiatives.
2) Strategic work with Sony Ericsson on global social media strategy, product launches, and events.
3) Creating the world's first multi-language social media newsroom for Philips in Nordic countries.
4) Social media campaigns for PayPal supporting a PizzaExpress app launch and Facebook promotion.
5) Providing strategic online PR and creating the UK's first social media newsroom for financial services company First Direct.
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.
The document provides details about various case studies conducted by Wolfstar, a social media agency. Some key case studies included creating the world's first multi-language social media newsroom for Philips, driving over 180,000 new Facebook likes for PayPal UK in under a month, and launching highly successful global product launches and marketing campaigns for clients like Sony Ericsson, first direct bank, and the Discovery Channel. Wolfstar also conducted social media studies for the United Nations and will undertake their second global CSR report in 2012.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
The document outlines 7 social media trends to watch in 2021:
1. Remixing user and influencer generated content by extracting parts of content and creating something new, which connects brands more effectively with their audiences.
2. Social media ephemeral content like stories on Facebook and Instagram that generate urgency and encourage users to act before the content expires.
3. Short social media videos under 2 minutes that are compelling in a short time and good for organic sharing and commerce campaigns.
4. Sharing live talks and events in real-time using social media live features to build brand affinity.
5. Connected and conversational marketing through engaging customers one-on-one to boost conversions up to 30%.
6. Social
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
Social Media Week NY - Social Media Virginsdbinkowski
Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
What are the trends within healthcare?
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.
The document provides details about various case studies conducted by Wolfstar, a social media agency. Some key case studies included creating the world's first multi-language social media newsroom for Philips, driving over 180,000 new Facebook likes for PayPal UK in under a month, and launching highly successful global product launches and marketing campaigns for clients like Sony Ericsson, first direct bank, and the Discovery Channel. Wolfstar also conducted social media studies for the United Nations and will undertake their second global CSR report in 2012.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
The document outlines 7 social media trends to watch in 2021:
1. Remixing user and influencer generated content by extracting parts of content and creating something new, which connects brands more effectively with their audiences.
2. Social media ephemeral content like stories on Facebook and Instagram that generate urgency and encourage users to act before the content expires.
3. Short social media videos under 2 minutes that are compelling in a short time and good for organic sharing and commerce campaigns.
4. Sharing live talks and events in real-time using social media live features to build brand affinity.
5. Connected and conversational marketing through engaging customers one-on-one to boost conversions up to 30%.
6. Social
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
Social Media Week NY - Social Media Virginsdbinkowski
Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
What are the trends within healthcare?
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?
The document discusses social media dashboards and how they can help businesses. It provides examples of 14 different social media dashboard tools, including TweetDeck, Hootsuite, MediaFunnel, and Sprinklr. For each tool, it summarizes key features such as publishing, engagement, analytics, and payment options. The document concludes that social media dashboards can be beneficial for both for-profit and non-profit organizations.
LUON WassUp Recap March 2013 - 2. the social landscapeLUON
The document discusses the rise of visual social media and how brands are using platforms like Instagram, Pinterest, and Facebook to engage users with images. It provides statistics on how photos now dominate users' activities on these sites. The document also covers how platforms like Facebook, Twitter, Google+, LinkedIn, and MySpace have expanded their offerings for brands, but that research shows consumers do want to connect with brands on social media. The key takeaways are that brands need to develop an image strategy, platforms have extended their monetization efforts, and consumers are open to engaging with brands online.
The document discusses how digital communications have revolutionized since 2000. It notes that online advertising is growing even in recessions due to improved targeting and more creative ads. Social media and video have added new dimensions to online communication. People now expect information, ads, and services to be highly personalized and relevant based on their profiles, behaviors, locations, and devices. Search capabilities have expanded beyond keywords to provide more contextual and ambient findability of information. Mobile devices are always connected and personalized, and will continue gaining new sensing and interface capabilities. The conclusion emphasizes the need for brands and services to be findable, relevant, and engaging across digital platforms.
Guido Barilla, CEO of pasta company Barilla, made anti-gay remarks that sparked global backlash and boycotts. Barilla must now implement a crisis communication plan to repair damage, increase confidence in the brand, and avoid further issues. The plan includes apologizing, partnering with LGBTQ organizations, monitoring social media, educating Guido Barilla, and developing a diversity board. Barilla will also launch an inclusive marketing campaign and CSR initiatives while reassuring employees of its commitment to diversity and inclusion. The objectives are to decrease negative conversations by 35% in 3 months and increase positive customer perception by 65% in 10 months.
Pixt allows users to create collaborative photo and video walls that can be viewed simultaneously on the web, mobile devices, and connected TV. These walls enable groups to share content in real-time from services like Facebook, Flickr, and YouTube. Pixt aims to make sharing digital media more social and interactive by bringing photos and videos together in touch-based walls that are easy to sort, share, and manage.
Antidote X is a full-service interactive marketing agency that offers end-to-end digital marketing solutions. It provides services such as interactive strategic planning, creative design, content strategy, technical development, and social media and mobile application development. It has been in business since 1998 and has grown to serve over 20 Fortune 500 companies with offices in Minneapolis.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
The document discusses the changing media landscape and challenges for brands. It notes the rise of social media platforms and user-generated content over the past 15 years. Brands must adapt to engage consumers across multiple devices and platforms. The document also warns of privacy issues and the need for brands to respond quickly and transparently during times of crisis to maintain trust. It emphasizes the importance of storytelling, curation, and using the right channels to engage audiences.
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
This document provides an overview of mobile marketing strategies. It discusses how social media marketing involves engaging online communities to generate exposure, opportunity, and sales. It also outlines best practices for social media marketing campaigns, including identifying key social sites, publishing targeted content, and measuring results through metrics. Additionally, the document explores mobile trends like location-based services, augmented reality, and tablets and how game dynamics can be applied to mobile apps. Case studies are presented on social media campaigns and mobile games.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
Anti-brand virtual communities can negatively impact brands through online protests and negative word-of-mouth. The document discusses how Greenpeace launched a virtual campaign against Nestle's Kit Kat brand in 2010 over palm oil sourcing practices, spreading videos and messages on YouTube, Facebook, and Twitter. This led to over a million YouTube views and 400 million Facebook impressions. Nestle's social media influence scores dropped significantly and it took them 10 weeks to apologize and change sourcing. This case study shows how anti-brand communities can wield strong social influence and pressure large companies through virtual platforms.
Youth as Co-Creators: Using fans to create the most compelling brand experiencesMiguel Bernas
The document discusses user-generated content and how brands can leverage it to create compelling experiences for fans. It provides examples of how brands like Nokia have successfully used fan submissions like videos and contests to promote their products organically. While some marketers worry about losing control of their message or negatives posts, the document argues that in the current social media landscape customers control the conversation, so brands must find ways to authentically engage fans and reward those who generate positive content.
- Social media are online platforms that allow people to connect, share content, and have conversations. They include social networks, blogs, wikis, and sites for photos, videos, and bookmarks.
- Social media have become very popular, with over 2/3 of internet users visiting social networks. Time spent on social networks is growing 3 times faster than overall internet use.
- While initially thought to be mostly for younger people, over 80% of Twitter users and the fastest growing demographic on Facebook are over age 25.
- Social media present opportunities for businesses to engage with customers, get feedback, and spread their brand through existing
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
The document discusses the rise of social media and its impact. It notes that social media has overtaken porn as the top online activity. It outlines how social media allows for conversation and user-generated content that can influence brands. The document advocates that brands engage in social media for dialogue rather than just advertising and celebrate their fans online.
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
The document discusses social media dashboards and how they can help businesses. It provides examples of 14 different social media dashboard tools, including TweetDeck, Hootsuite, MediaFunnel, and Sprinklr. For each tool, it summarizes key features such as publishing, engagement, analytics, and payment options. The document concludes that social media dashboards can be beneficial for both for-profit and non-profit organizations.
LUON WassUp Recap March 2013 - 2. the social landscapeLUON
The document discusses the rise of visual social media and how brands are using platforms like Instagram, Pinterest, and Facebook to engage users with images. It provides statistics on how photos now dominate users' activities on these sites. The document also covers how platforms like Facebook, Twitter, Google+, LinkedIn, and MySpace have expanded their offerings for brands, but that research shows consumers do want to connect with brands on social media. The key takeaways are that brands need to develop an image strategy, platforms have extended their monetization efforts, and consumers are open to engaging with brands online.
The document discusses how digital communications have revolutionized since 2000. It notes that online advertising is growing even in recessions due to improved targeting and more creative ads. Social media and video have added new dimensions to online communication. People now expect information, ads, and services to be highly personalized and relevant based on their profiles, behaviors, locations, and devices. Search capabilities have expanded beyond keywords to provide more contextual and ambient findability of information. Mobile devices are always connected and personalized, and will continue gaining new sensing and interface capabilities. The conclusion emphasizes the need for brands and services to be findable, relevant, and engaging across digital platforms.
Guido Barilla, CEO of pasta company Barilla, made anti-gay remarks that sparked global backlash and boycotts. Barilla must now implement a crisis communication plan to repair damage, increase confidence in the brand, and avoid further issues. The plan includes apologizing, partnering with LGBTQ organizations, monitoring social media, educating Guido Barilla, and developing a diversity board. Barilla will also launch an inclusive marketing campaign and CSR initiatives while reassuring employees of its commitment to diversity and inclusion. The objectives are to decrease negative conversations by 35% in 3 months and increase positive customer perception by 65% in 10 months.
Pixt allows users to create collaborative photo and video walls that can be viewed simultaneously on the web, mobile devices, and connected TV. These walls enable groups to share content in real-time from services like Facebook, Flickr, and YouTube. Pixt aims to make sharing digital media more social and interactive by bringing photos and videos together in touch-based walls that are easy to sort, share, and manage.
Antidote X is a full-service interactive marketing agency that offers end-to-end digital marketing solutions. It provides services such as interactive strategic planning, creative design, content strategy, technical development, and social media and mobile application development. It has been in business since 1998 and has grown to serve over 20 Fortune 500 companies with offices in Minneapolis.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
The document discusses the changing media landscape and challenges for brands. It notes the rise of social media platforms and user-generated content over the past 15 years. Brands must adapt to engage consumers across multiple devices and platforms. The document also warns of privacy issues and the need for brands to respond quickly and transparently during times of crisis to maintain trust. It emphasizes the importance of storytelling, curation, and using the right channels to engage audiences.
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
This document provides an overview of mobile marketing strategies. It discusses how social media marketing involves engaging online communities to generate exposure, opportunity, and sales. It also outlines best practices for social media marketing campaigns, including identifying key social sites, publishing targeted content, and measuring results through metrics. Additionally, the document explores mobile trends like location-based services, augmented reality, and tablets and how game dynamics can be applied to mobile apps. Case studies are presented on social media campaigns and mobile games.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
Anti-brand virtual communities can negatively impact brands through online protests and negative word-of-mouth. The document discusses how Greenpeace launched a virtual campaign against Nestle's Kit Kat brand in 2010 over palm oil sourcing practices, spreading videos and messages on YouTube, Facebook, and Twitter. This led to over a million YouTube views and 400 million Facebook impressions. Nestle's social media influence scores dropped significantly and it took them 10 weeks to apologize and change sourcing. This case study shows how anti-brand communities can wield strong social influence and pressure large companies through virtual platforms.
Youth as Co-Creators: Using fans to create the most compelling brand experiencesMiguel Bernas
The document discusses user-generated content and how brands can leverage it to create compelling experiences for fans. It provides examples of how brands like Nokia have successfully used fan submissions like videos and contests to promote their products organically. While some marketers worry about losing control of their message or negatives posts, the document argues that in the current social media landscape customers control the conversation, so brands must find ways to authentically engage fans and reward those who generate positive content.
- Social media are online platforms that allow people to connect, share content, and have conversations. They include social networks, blogs, wikis, and sites for photos, videos, and bookmarks.
- Social media have become very popular, with over 2/3 of internet users visiting social networks. Time spent on social networks is growing 3 times faster than overall internet use.
- While initially thought to be mostly for younger people, over 80% of Twitter users and the fastest growing demographic on Facebook are over age 25.
- Social media present opportunities for businesses to engage with customers, get feedback, and spread their brand through existing
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
The document discusses the rise of social media and its impact. It notes that social media has overtaken porn as the top online activity. It outlines how social media allows for conversation and user-generated content that can influence brands. The document advocates that brands engage in social media for dialogue rather than just advertising and celebrate their fans online.
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
Northwest Technologies is exploring opportunities for using social media to engage with prospects and customers. The document discusses the history and current landscape of social media, how other IT companies are using social platforms like LinkedIn, Twitter and Facebook to promote products and events. It provides an example social media campaign Northwest could implement for a new product launch involving multiple platforms. The conclusion is that engaging online with prospects through social media will increase brand awareness and influence buying decisions.
This document summarizes the services provided by an agency called VO. It outlines their mission to be experts in communications with over 80 specialists. It then discusses their approach to content creation and management, with a focus on generating rational and emotional content. Several case studies are presented, showing how VO has helped clients with objectives like branding, PR, marketing and event promotion through social media, digital strategies, and content creation. The document concludes by introducing the dedicated multilingual team at VO that has many years of experience in social media, creativity, and achieving ROI.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
This document provides examples of social media campaigns that were successful at achieving business objectives. It describes how American Express encouraged shopping at small businesses on Small Business Saturday through promotional materials. It also outlines campaigns by Coca-Cola, Omo detergent, Tesco, Wonga, Sauza Tequila, Rom chocolate, and Dos Equis beer that saw increased sales, engagement, or other positive metrics through creative social media strategies. The key is using social media not in isolation but as part of a thoughtful brand-building strategy that engages customers and builds relationships.
- Social Matters is Asia's premier annual social and digital media conference that brings together global brands, social media platforms, and advertisers.
- The 2014 event in Hong Kong had over 400 attendees from 17 countries and examined how leading brands measure the return on investment of social and digital marketing.
- Key speakers included executives from Coca-Cola, KakaoTalk, and VICE and a popular Vine star, and the event received extensive international media coverage.
The document discusses the importance of social and digital media for businesses. It notes that social networks and digital media have become fast growing and lucrative opportunities for increasing sales and brand awareness. Specifically, it provides statistics on emerging internet markets and key social media platforms. It also outlines strategies for businesses to combine online and offline media to boost customer engagement, such as gathering customer data, increasing brand awareness through consistent updates, and creating a connected customer experience across all media channels.
David brooks projects and clients march 2014David Brooks
David Brooks has over 16 years of experience managing digital and social media programs across various industries. He currently leads Ogilvy's social media work for IBM worldwide. His background includes developing websites, social media strategies, mobile apps, search marketing, and more for clients in various sectors. He holds an MBA from Stanford University.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Insight To Cancer Research UK’s Social Communities Lucy James
ad:tech London 2012
Insight To Cancer Research UK’s Social Communities
Sebastian Underhill, Co-founder & Director of Social, 33Seconds
Aaron Eccles, Social Media Manager, Cancer Research UK
Threepipe Unlimited is a creative PR and social media agency that offers a fresh approach to corporate communications campaigns across earned, owned, and paid media channels. They combine experience running award-winning corporate reputation programs with creative strategies and social media expertise. Their team includes specialists in areas like creative strategy, digital strategy, campaign management, crisis management, and media relations. They have a track record of creating effective communications campaigns that build trust between organizations and their audiences.
World Cup Social Media PR Case Study - Continental Tyres and C&MBeyond
So, Fabio Capello and his well groomed troops may have been off the boil at this summer’s World Cup, BUT C&M AND CONTINENTAL TYRES WEREN’T. Check out our brand awareness Social Media PR case study...
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
Events Aloud Entertainment is a marketing and events company with a vision to be the leading integrated marketing communications provider in Nigeria. Their mission is to develop and deliver impactful and cost-effective marketing solutions. They have a team of young professionals with expertise in areas like promotions, events, digital marketing, and media relations. Some of their services include promotional marketing, branded entertainment, online engagement, strategic consulting, and celebrity management. They have experience with projects such as reality show activations, product launches, image consulting, and more.
This document discusses social media marketing for mobile, social, and web apps. It outlines that social media marketing is about generating exposure, opportunities, and sales through online community engagement. It provides tips for an effective social media marketing campaign, including identifying key social sites to target for maximum return on investment. It also discusses how to measure social media return on investment through metrics like sales revenue, reach, and customer spending. Overall, the document promotes social media integration as a creative and cost-effective way to build relationships with customers.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. United Nations: Global CSR report
The United Nations commissioned Wolfstar to undertake a study to
gauge which of the world‟s largest organisations were using social
media to communicate their corporate social media activity and
initiatives.
The initiative sought to understand which of the world‟s largest
companies were committing to a transparent dialogue around their
business practices in order to support the United Nations Office for
Partnerships in the furtherance of the Millennium Development
goals.
Wolfstar launched the report at Communciate Magazine‟s Social
Media in a Corporate Context conference in June 2011. The
keynote and findings were supported by a forum discussion
involving Wolfstar director Tim Sinclair, Will Kennedy (Senior
Programme Officer, United Nations Office for Partnerships), Merran
Wrigley (Cisco and ex-Sony Ericsson), Tim Johns (Fishburn
Hedges and ex-Unilever) and Peter Bull (HSBC).
Wolfstar will undertake the second UN Global CSR Report in
2012.
3. Sony Ericsson: Global social media strategy
Wolfstar Consultancy has been Sony
Ericsson‟s global social media agency of
record since 2008 responsible for:
• Global social media strategy
• Corporate social media activity
• Online media relations
• Blogger outreach and events
• Content creation and distribution
• Social media guidelines, policies and
training
• Public relations support for marketing
communications product launches
“A master class for companies to actually implement social media strategies”
Somesso global corporate social media conference
4. Sony Ericsson: Xperia PLAY global launch
• Launch of „PlayStation phone‟ – Sony Ericsson‟s flagship
product in 2011
• World‟s first dynamic, real-time, social media newsroom
• Every top target media published official content: BBC, The
Guardian, Engadget
• News releases downloaded 2,000 times to 35,000 viewers
Wolfstar was responsible for all research, monitoring, strategic guidance, messaging,
online media relations and elements of the launch event, held on the eve of Mobile World
Congress in Barcelona.
Wolfstar Consultancy worked with a number of key agencies to create all campaign
content that fed both approved quotes and links directly to the journalists live-blogging at
the event. By publishing content in this way we were able to achieve a far greater level of
cut-through than would have otherwise been possible.
Sentiment:
Across all measures, the average sentiment ratio was 7:1.
Seven positive comments for every negative one.
5. Sony Ericsson: Jalou
• Launch of Jalou phone, partnership with Dolce & Gabbana
• Created highly stylised social media news release to
promote YouTube commercial
• Extensive global online coverage achieved
• Beat CocaCola to win Communicate magazine Digital
Impact Award 2010 for Best Multimedia Press Release
_________________________________________________________________________
To promote the Jalou, a TV commercial (TVC) was produced, but crucially no
commercial airtime was booked and it was only released on YouTube.
Wolfstar created a branded social media news release (SMNR) to promote the
TVC and outreached it to key online mainstream media and global fashion and
technology blogs.
The TVC video was supplemented by a specially shot interview with the
director and behind the scenes stills placed on photo sharing site Picassa.
Extensive global online coverage was achieved and the campaign won the
Digital Impact Award 2010 for Best Multimedia Press Release.
6. Sony Ericsson: Launch of Xperia
• Global launch of the Xperia X1, Sony Ericsson‟s
first smartphone launched in partnership with
Microsoft
• More than 1.4 million mentions
• 258,000 visitors, 222% more than similar sites
• Coverage in 192 different countries, speaking 111
different languages
• 61st most viewed Science and Technology video
of all time
_______________________________________________________________________
Wolfstar ran social media strategy and implementation for the global launch of the
Xperia X1, Sony Ericsson‟s first smartphone launched in partnership with Microsoft.
Wolfstar‟s blogger outreach campaign created the Xperiancers blogger resource
centre which resulted in more than 1.4 million mentions and Almost ¾ million page
views.
7. Phillips: World’s first multi-language
social media newsroom
• Wolfstar created the world‟s first multi-language
social media newsroom
• Appointed by Philips to create a newsroom for
the four countries in the Nordic region –
Sweden, Denmark, Norway and Finland
• Wolfstar designed and built a suite of four
websites based on a single template
• It also provided extensive training and support
to the in-house corporate communications, IT
and digital teams to enable them to use the
new social media newsrooms
8. PayPal: Pizza Express iPhone app
• Launch of PizzaExpress iPhone App
• Became no.1 downloaded Lifestyle App in UK
• “PizzaExpress” a worldwide trending Twitter topic
• Over 50 articles published, including Daily Mail, Sunday
Times, New York Times, MSN and BBC News
• Winner of Best Multimedia Press Release at Digital
Impact Awards 2011
Wolfstar Consultancy project managed a social media
campaign to support the launch of the new
PizzaExpress iPhone app that enabled customers to
pay in PizzaExpress restaurants via PayPal.
Wolfstar created a Social Media News Release which
featured news copy, video, images, and app Trending
screenshots. Access to the SMNR was given to key topic on
contacts across national, tech, food and marketing Twitter
media. worldwide
9. PayPal: Facebook booster promotion
• Drive PayPal UK‟s Facebook „Likes‟
• 183,320 new Likes created in under one month, increase
of 9,735%
• Estimated cost of each „Like‟ just £0.08
• PayPal became a trending topic on Twitter
--------------------------------------------------------------------------------------
Wolfstar designed and built a shareable app to provide users with exclusive
access to PayPal‟s Facebook wall, discount offers and entry into an iPad2
prize draw.
A wave of anticipation was created through chat with users on Facebook
wall and PayPal‟s „Let‟s Talk‟ blog. Wolfstar also seeded competition on
competition sites, forums and blogs and managed an email marketing
campaign.
183,320 195,047
⇑9,735% Total Facebook likes
New Facebook likes
10. first direct: UK’s first social bank
• UK‟s first financial social media newsroom
• Visitors to press office increased from just five per week
to 2,400
• Number one ranking on Google News
• Identified as an exemplar of industry Best Practice
• Multiple digital award winner
______________________________________________________________________
Wolfstar has provided strategic online public relations and social media
consultancy to first direct since 2008. Together we created the UK‟s first social
media newsroom for a financial services company.
The first direct social media newsroom is acknowledged as an exemplar of best
practice and is one of the most frequently cited case studies at social media and
public relations conferences.
Wolfstar‟s work for first direct has won numerous awards including:
• CorpComms Digi Awards 2010 | Best Social Media Press Office |
Winner
• Communicate Digital Impact Awards 2010 | Best Multimedia
Newsroom | Silver
• DADI Awards 2010 | Best Use of Social Media | Highly Commended
11. first direct: Future of Banking
• Q&A sessions with First Direct CEO Matt Colebrook
• Live webchat with the three most influential banking
innovation bloggers globally
• Held online with The Times and Reuters and feature
in The Independent
• Twitter coverage reached 88,000 impressions
• A 300% increase in conversation
Campaign designed to leverage new media channels to maximise traditional
media coverage. A feature in The Independent was driven by a series of guest
posts and a dedicated banking future channel on the Independent.co.uk
website.
Q&A sessions with First Direct CEO Matt Colebrook were arranged online with
The Times and Reuters. The Times Q&A visible to the 200,000 readership. A
live webchat was also organised with the three most influential banking
innovation bloggers globally. Blog searches on “future of banking” returned
three results on page one pointing to the activity.
12. BBC: Chuggington
• UK‟s first mummy blogger meet up
• 80% of target bloggers attended
• Number one program on iPlayer
• Previews watched 215,000 times on YouTube
• Chuggington sold into 140 markets
Wolfstar engaged with online influencers to generate interest in BBC‟s
Chuggington. Wolfstar organised the UK‟s first mummy blogger meet up.
The event was held at the Movieum in London and representatives answered
questions and introduce exclusive episodes. Bloggers were encouraged to
bring their children so their reaction to the show could be judged first hand.
Majority of bloggers attended the event and as a result the executive
interview was watched more than 14,000 times.
Chuggington became the most watch show on iPlayer before being sold into
more than 140 markets worldwide.
13. Discovery Channel: Wartime London
• Promote Harry Harris WWII documentary
• Overall result was 410% more viewers than any other
programmes in series - this was the ONLY promotion
• Exclusive video clip watched 16,724 times from
coverage gained on political blog
• Story viewed 111,021 times
_________________________________________________________________________
Wolfstar provides social media and online public relations support to Discovery
Networks Europe. Part of the role is to help increase viewers for specific programmes.
To promote a documentary series on London in WWII the in-house team negotiated
with the Mail on Sunday to give it exclusive pictures of a Nazi funeral in London.
However, the Mail on Sunday then didn‟t run the story, which meant their was little time
to get coverage before the programme aired.
That same Sunday Wolfstar placed an exclusive video clip on Iain Dale‟s political blog
knowing that it would secure both a direct audience and that journalists reading the
blog might pick up the story and run it.
The story appeared on the website of The Times, The Independent and Daily Mail, as
well as ironically in the print version of the Daily Mail (by a different journalist who
sourced it from the blog).
14. Discovery Channel: Dino Gangs
• Promote Dino Gangs documentary
• Discovery‟s first web chat via Facebook
• Experts brought in from across the globe
• Special science feature in The Guardian
The Dino Gangs campaign focused on driving potential
Discovery UK viewers to a live web-chat on Discovery UK‟s
Facebook page.
Dinosaur experts and bloggers from across the world were
recruited to take part in the chat to lend their knowledge to
the debate and drive additional traffic to the chat from their
blogs and twitter feeds.
Coverage appeared on The Guardian‟s Science Blog,
BeyondBONES and Love in the Time of Chasmosaurs.
In total 54 viewers took an active part in the 30 min chat
submitting a total of 34 questions.
15. NHS: Up For It
• Social marketing campaign to reduce obesity amongst
FE and HE students in Kirklees
• Research indicated students would reject overt
health messages so „nudge‟ strategy used
• Wolfstar launched “Up For It” with a viral video
competition asking students to submit their own
active, healthy or cooking themed short videos
• “Dance your Ass Off” event held in Huddersfield
attracting over 300 students
• James Martin hosted a special “Take on the
Takeaway” event, with over 300 students attending
• Media coverage achieved in regional press, on
Calendar breakfast TV news
• Responses showed that students would now think
about eating more healthily and a high percentage
said they would try healthy recipes at home
16. World Vision: Online public affairs
• Public affairs campaign ran 100% online
• Make UK‟s main political parties request meeting
• Editorial secured on 90% of targeted political blogs
• Webchat on The Independent website received more than
60,000 unique visitors
• Campaign succeeded in securing requests all three parties
_________________________________________________________________________________
The global development charity launched an international initiative on infant mortality
and wanted to secure the support of a major government. It targeted the UK as it
was in the run-up to a general election.
The objective was to make one of the three main political parties request a meeting.
Embargoed approach secured editorial on all mainstream media and political blogs.
The campaign was supported by banner advertising targeted to appear on
computers on networks with specific IP addresses e.g. Conservative Central Office.
The online public affairs campaign succeeded in securing meeting requests from all
three major parties.
17. World Vision: Growing for Change
• Wolfstar worked with World Vision to take village veg competition
global
• UK gardeners submit oversized veg to online competition to raise
awareness of malnutrition in Bolivia
• Unique Wordpress platform built and outreached to key influencers
• Campaign supported by Anthony Worrel-Thompson
• Over 100 entrants and 2,000 site views
18. Silver Cross: Halo and Doodle
• UK mummy blogger meet up
• Promote two new products, Halo and Doodle,
for Silver Cross
• Reached out to key „mummy‟ bloggers and
organised London launch event
• Over 40 bloggers attended with their children
• Silver Cross on hand to talk about new
products and demonstrate
• Following event 12 blog posts written and over
123 comments
• Seven of top ten Google blog search results
directly from the campaign
“My thanks go to Silver Cross, my faith in the quality of your brand has been
restored and I'm really proud to own a British pushchair.” Being a Mummy
19. Yalp!: Yoghurt Lassi
• Wolfstar worked with Yalp! to launch their
Yoghurt Lassi into Morrisons stores nationwide
• Campaign implemented combining traditional
media relations, social media and promotions
• Blog built and Twitter created for Yalp to convey
messages and engage with consumers.
• Product samples sent to national consumer
magazines and media relations handled with
trade press
• Online Flickr competition held
• Coverage achieved in key titles:
• Yorkshire Post
• The Grocer
• Woman
• Product sales went beyond client expectations
20. Go Ape!
• Blogger outreach campaign
• Encourage interest in Go Ape! action days
• Boost SEO for key search words such as “family”, “fun”
• Increased online sales by 17%
__________________________________________________________________
Go Ape! wanted to increase its awareness to consumers searching for family
activity days online. Wolfstar created a blogger outreach programme
encouraging UK bloggers writing about days out, attractions, adventure and
parenting to blogger meet ups with other like minded bloggers in their area.
Wolfstar provided content including images, videos and site maps.
Following the events Wolfstar monitored and engaged with the bloggers
prolonging and amplifying discussion of Go Ape!.
The activity created multiple blog posts and generated „buzz‟ on Twitter,
subsequently online sales by 17%.
21. Contact Tim Sinclair.
tim@wolfstarpr.com
www.wolfstarpr.com
+44 (0)845 838 7282
71 – 75 Shelton Street Morwick Hall
Covent Garden Mortec Park
London
Leeds
WC2H 9JQ
LS15 4TA