The document provides information on the applicant's professional experience in developing digital marketing campaigns and applications. It summarizes several projects the applicant worked on, including developing a branded alcohol calculator app for Borjomi water, interactive demo apps for Henkel and Tuborg, and social media campaigns for brands like Bacardi and Somersby cider. The applicant's roles included generating ideas, developing communication strategies, and planning digital activations.

2. CV

3. CROSS-PLATFORM CAMPAIGNS CONCEPT DEVELOPMENT
VIRAL CAMPAIGNS SMM
VIDEO PRODUCTION
(CONSULTANCY)
PROFESSIONAL AREAS

4. Borjomi is known as #1 anti-hangover water. With
this app they aim to be helpful at any moment
Creating a simple, helpful, entertaining application
that will demonstrate brand values
Alcometer - the first free branded application
based on iOS and Android, testing the level of
alcohol in user’s blood
The user compiles a list of alcohol consumed (type
and quantity, in chronological order of
consumption)
Based on user parameters and medical data on
metabolism, the application calculates the blood
alcohol level and time needed to withdraw alcohol
from the body
Client
IDS Group
Project
Alcometer
Results
90 000 downloads from AppStore during 2
weeks after launch
№1 in AppStore Russia in Fitness and Health
category
0 UAH spent on promotion
PROPELLER DIGITAL 2013 — GOLD in
«Mobile advertising and services» category
Application screen-shots
Task
Development of an
interactive,
entertaining and
useful application
Brand
Borjomi
MY CONTRIBUTION
Activation planning
BACKGROUND CHALLENGE SOLUTION
ALCOMETER APPLICATION (COXO AGENCY)

5. Sometimes it’s not enough just to see. Touching,
trying, playing, and entertainment stimulates
purchase
Development of a BTL instrument that would
combine functions of a demo tool and CRM tool
Demo application optimized for Samsung Galaxy
Tab based on ОС Android
Functions:
An interesting and entertaining way to demonstrate
the advantages of Henkel products to the
consumer
Monitoring the product range and arrangement in
retail stores
Preparing and sending daily promoter reports
(estimation of efficiency of the BTL agency)
Client
Henkel
Project
Interactive demo
application
Results
Software installed on tablets used by
promoters
117 retail outlets in 20 cities
Task
Development of an
interactive digital
instrument for BTL
activities by Henkel
MY CONTRIBUTION
Generating ideas
BACKGROUND CHALLENGE SOLUTION
HENKEL APPLICATION (COXO AGENCY)

6. TUBORG (COXO AGENCY)
Launch of a big advertising compaign for Tuborg
Ukraine - «The Fun Starts Here»
Involve talanted ukrainian youth into the dialog
with Tuborg. Using Internet, build digital platform
where Tuborg = FUN
We gave the audience an opportunity to become
popular. We started from launching a new activity
called VideoFUNiя on the official site tuborg.ua.
This launch was supported by TV and social
networks
Users were offered to upload their own DIY
musical video to the project site. Those who
gained the biggest quantity of votes (likes and
shares), were given a prize —Their own music
video made by a professional director and his crew
Client
Tuborg Ukraine
Project
VideoFUNiя 2011
Results
500 followers
12 000 active fans
71623 site visitors
28646 video votes
257968 video reviews
278 music videos
1600 blog reviews
Site Backstage (making of) Music video
Task
Communication of
the key message:
Tuborg = fun, by
integration of
different media-
channels: TV, media
and SMM
MY CONTRIBUTION
Determination with the communication
format, selection of SMM tools, timings
and content plan development
BACKGROUND CHALLENGE SOLUTION

7. Launch of Bacardi on the Ukrainian internet Increase loyalty of TA by using digital tools Facebook was chosen as main communication
platform. Main concept: BE TOGETHER! Bacardi
community became a center of flirt-oriented party
people. Funny contests with real prizes and
invitations to the Bacardi TOGETHER parties are
involving big quantities of people into brand-loyal
groove
Client
Bacardi Ukraine
Project
Bacardi Together
Results
Views 1 159 686
Likes 12 077
Maximum comments in a day 837
Bacardi Together Home Party Activity: Photo Booth
Tasks
increase loyalty of
already existing
customers by using
SMM-activities.
increase
brand-awareness
of TA (m/f 18-17)
SMM. BACARDI (COXO AGENCY)
Contests
MY CONTRIBUTION
Selection of the relevant resources,
content plan development, generating
ideas
BACKGROUND CHALLENGE SOLUTION

8. Launch of Somersby cider on the ukrainian market To create a platform for bringing cider into the TA’s
interest-zone. Buiding knowledge about the prod-
uct as something even more interesting than beer
Project
Client
Somersby Ukraine
Somersby
Results
1658 followers
somersby.ua
Tasks
To build brand
awareness about
Somersby cider
To build brand image
in social networks
Contest «CiderLady» Contest «CiderTIME» Web-site
While brainstorming, we came to the conclusion
that the brand’s TA is absolutely unaware of cider.
In order to draw the TA’s attention, a fairy tale
themed website was created as well as a facebook
page. Later we decided to build awereness by a
big quantity of entertaining games based on the
history of cider
MY CONTRIBUTION
Selection of SMM tools, style and
activation development (contests)
BACKGROUND CHALLENGE SOLUTION
SMM. SOMERSBY (COXO AGENCY)

9. Launch of Lay’s Strong in Ukraine Increase brand awareness of TA by using digital
tools. Create a cool image of potential lays-
strong fan
BACKGROUND CHALLENGE SOLUTION
General Idea: «Boys want more spicy»
Territory: spicy food
Trigger: spicy food - hot chicks, viral ads and
boys oriented content
Cross-promo with TUBORG beer — RHCP
concert in Kiev, Ukraine
Lay’s Ninja as branded app for IPhone and Ipad
TUBORG + Lays Fruit ninja’s edition «Lays ninja»
LAY’S (COXO AGENCY)
Viral ads
MY CONTRIBUTION
General Idea, selection of relevant
resources, determination with the
communication format
Project
Client
Lay’s
Lay’s
Boys want spicy
Results
1658 followers
somersby.ua
Tasks
Suppor the launch of
new product in
internet.
increase
brand-awereness
of TA (m 18-35)

10. SOLUTION
Cross—platform appllication: Iphone, Ipad and
web-site.
Structure:
To Do list for Mum
Art workshop
Test
Foursquare check in
Best Mum contest
Client
HARIBO
Project
Haribo Mum’s Diary
Tasks
Development of the idea
of service for mums.
increase brand-
awerenessand and build
knowlege that HARIBO
cares about kids and
their development.
HARIBO (TEST FOR GREY MOSCOW)
MY CONTRIBUTION
General IdeaLaunch of Haribo* Make an idea of the service for TA —busy
mum’s who want to increase the quality of the
time spending with their kids.
BACKGROUND CHALLENGE

11. Client
GRAPE
UKRAINE
Project
SAFEBOOK
Task
Video consulting
for the tutorial-making.
SAFEBOOK
I
N
T
R
O
O
U
T
R
O
Launch of the new anti-AIDS application for
iPhone and iPad
Create a video-tutorial, which will not only show
how to use the app step-by-step, but also work
as a viral advertisement
The video-tutorial explains to the user how the
App works by showing possible scenarios from
real life situations. Random lovers use SafeBook
to write down their sexual achievements from last
night — NOT REALISED.
BACKGROUND CHALLENGE SOLUTION

12. ЧEZZ MUSIC VIDEOS FOR GRAPE UKRAINE
Launch of the new light beer ЧEZZ on the
Ukrainian market. Digital-agency GRAPE starts
FB fun-page ЧEZZ Music in order to support new
product in social networks
Create 3 videos about making music, interviews
with DJ’s and party digests
Direction, consulting
BACKGROUND CHALLENGE MY CONTRIBUTION
Client
GRAPE
UKRAINE
Project
ЧEZZ Music
Task
Production of a music
program for FB
community ЧEZZ music

13. Launch of the new company. To create the brand, it’s concept and identity:
logo, web-site. Promote it in all professional
resources.
BACKGROUND CHALLENGE SOLUTION
General Idea: your style «fromSKETCH» —
professional costume design and styling agency.
Client
Group of fashion stylist
who wanted to create
their own brand.
Project
SKETCHSTYLING
— styling beureau
Tasks
To create the brand, it’s
identity: logo, web-site
and promote it in all
professional resources.
Increase
brand-awereness
SKETCHSTYLING ( OWN PROJECT DEVELOPMENT )
MY CONTRIBUTION
General Idea, concept development,
selection of relevant resources,
determination with the communication
format
sketchstyling.com
Results

14. THANK YOU!
IULIIA.ABRAMOVA@GMAIL.COM