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Modern Communication Forums and
Executive Level Leadership
The Executive Message and Technology
A Study of Communication and Change
Why Study CEO Communication?
Conclusion
Types of Communication in a Changing Environment.
The Importance of the Right Medium.
When is Communication Effective?
Communication Examples
7
6
5
4
3
2
1
What Does Research Tell Us?
•Mode of Interpersonal Relationships
Effective Leadership....
Defines Company Culture
•Communication Changes driven by Technology
Important Challenge in a Global Corporation
Knowing Best Practices....
Prevent Issues
Why Study CEO Communication?
Communication in a Changing Environment.
Problems exist in Organizational
Change
Analysis of Current Research
There is not enough
Research
There is not enough research on
the subject.
Problem #1
3
The research does not cover
spontaneous or continuous change.
Problem #2
Monologic
vs.
Dialogic
2
1
Study Method: Vision, Communication, & Resistance
Types of Communication
Caretaking
Coaching
Type 2Type 1
Interpreting
Nurturing
Type 3
Directing
Navigating
531
642
• Effective Communication Characteristics
• Coherent, Facilitate, Positive Valance
• Identification with Change
When is Communication Effective?
….wait, what did the CEO just say?
Matching the Media with the Message
The Importance of the Right Medium
•Forums for Communication
Traditional
Recent Advances
•Lean vs. Rich Communication
...and get different results.
The Good: HCL
The OK: Tata
The Ugly: Epsilon
Communication Examples
Three CEOs Use Modern Communication Forums...
Tata
HCL
Technologies
Epsilon
An Example of CEO Transparency
HCL
Technologies
Reflects the employee first idea
Global employee-friendly site
Consistent, relevant information
Open Communication
Direct contact through U&I, video conference
CEO
Decides to
Change HCL’s
Business
Structure
Intra-net
Transparency
Challenges for the Future
• Communication as a:
– Tool
– Process
– Social Transformation
Literature Review of Change Communication
Questions?

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HR 6640 Final Power Point

  • 1. Modern Communication Forums and Executive Level Leadership
  • 2. The Executive Message and Technology A Study of Communication and Change Why Study CEO Communication? Conclusion Types of Communication in a Changing Environment. The Importance of the Right Medium. When is Communication Effective? Communication Examples 7 6 5 4 3 2 1 What Does Research Tell Us?
  • 3. •Mode of Interpersonal Relationships Effective Leadership.... Defines Company Culture •Communication Changes driven by Technology Important Challenge in a Global Corporation Knowing Best Practices.... Prevent Issues Why Study CEO Communication?
  • 4. Communication in a Changing Environment. Problems exist in Organizational Change Analysis of Current Research There is not enough Research There is not enough research on the subject. Problem #1 3 The research does not cover spontaneous or continuous change. Problem #2 Monologic vs. Dialogic 2 1
  • 5. Study Method: Vision, Communication, & Resistance Types of Communication Caretaking Coaching Type 2Type 1 Interpreting Nurturing Type 3 Directing Navigating 531 642
  • 6. • Effective Communication Characteristics • Coherent, Facilitate, Positive Valance • Identification with Change When is Communication Effective? ….wait, what did the CEO just say?
  • 7. Matching the Media with the Message The Importance of the Right Medium •Forums for Communication Traditional Recent Advances •Lean vs. Rich Communication
  • 8. ...and get different results. The Good: HCL The OK: Tata The Ugly: Epsilon Communication Examples Three CEOs Use Modern Communication Forums... Tata HCL Technologies Epsilon
  • 9. An Example of CEO Transparency HCL Technologies Reflects the employee first idea Global employee-friendly site Consistent, relevant information Open Communication Direct contact through U&I, video conference CEO Decides to Change HCL’s Business Structure Intra-net Transparency
  • 10. Challenges for the Future • Communication as a: – Tool – Process – Social Transformation Literature Review of Change Communication