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6 pr and ethics petya laleva

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Petya Laleva
Petya Laleva

The document examines the ethical issues facing public relations (PR) professionals and discusses various codes of ethics and principles that guide the PR industry. It outlines several common ethical issues such as undisclosed payments to journalists, deception, plagiarism, and conflicts of interest. It emphasizes that teaching ethics and developing virtues of honesty and trust are important for improving ethical practices in PR.

TechnologyBusiness
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PR and Ethics Examine the ethical pressures affecting the use of public relations to further corporate ambitions.
What is Public Relations ,[object Object],[object Object],[object Object],[object Object],Source: http ://www.prca.org.uk/ Whatispr http://www.cipr.co.uk/content/policy-resources/careers-pr/ whatispr
What is Ethics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRSA Code of Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.prsa.org/aboutprsa/ethics/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.batphonepr.com/documents/Codeofconduct.pdf
SO …
The Importance of Ethical Issues in PR ,[object Object],[object Object],[object Object],[object Object]
The numbers ,[object Object],Source: http://www.prweek.com/news/rss/981450/ PR-professionals-believe-spin-entrenched-industry-survey-shows/
Ethical standards ,[object Object],[object Object],[object Object],[object Object],Theaker, A., 2004. The Public Relations Handbook, 2 nd ed.
[object Object],[object Object],[object Object],Source: http://www.mallenbaker.net/csr/ definition.php Theaker, A., 2004. The Public Relations Handbook, 2 nd ed.
Ethical Issues and Implications in PR Industry ,[object Object],[object Object],[object Object],http://www.prsa.org/AboutPRSA/Ethics/ProfessionalStandardsAdvisories/
[object Object],[object Object],[object Object],[object Object],http://www.prsa.org/AboutPRSA/Ethics/ProfessionalStandardsAdvisories/
[object Object],[object Object],[object Object],[object Object],http://www.prsa.org/AboutPRSA/Ethics/ProfessionalStandardsAdvisories/
How to improve ethical issues in PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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6 pr and ethics petya laleva

  • 1. PR and Ethics Examine the ethical pressures affecting the use of public relations to further corporate ambitions.
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