4 Strategies to Unlock Value From Your Mobile Customer DataJim Nichols
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.
The majority of CMOs (67%) say they’re either unaware of programmatic marketing, don’t understand it or need to learn more about how to apply it to their marketing campaigns. Ten percent claim they understand it, but haven’t used it. Which leaves less than one-quarter of CMOs who actually get programmatic marketing.
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
4 Strategies to Unlock Value From Your Mobile Customer DataJim Nichols
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.
The majority of CMOs (67%) say they’re either unaware of programmatic marketing, don’t understand it or need to learn more about how to apply it to their marketing campaigns. Ten percent claim they understand it, but haven’t used it. Which leaves less than one-quarter of CMOs who actually get programmatic marketing.
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
Modern Marketing and Advertising: How the Internet has changed the landscapeEizzil
A presentation on modern marketing and advertising in regards to how the Internet has changed the landscape. Focuses on the umbrella topics of new innovations, privacy issues, and commerce. Specifically discusses the principles of advertising, the user experience, contextual advertising, behavioral targeting, semantic targeting, interactive advertising, advergaming, integrated marketing communication, multimodal advertising, social media marketing, customer relationship marketing, search engine marketing, freemiums, and paywalls. Brings up the tools Facebook Beacon Ads, the Honda Fit game, Call Genie, FourSquare, Google AdSense, and Google AdWords
5 Tips for Measuring In-App and Push Messaging CampaignsEvgeny Tsarkov
Quick Guide - 5 Tips for Measuring In-App and Push Messaging Campaigns (by Localytics)
5 советов как измерять кампании по отправке сообщений внутри приложений и push-сообщений
Multi-Channel Analytics: The Answer to the "Big Data" Challenge and Key to Im...Dr. Cedric Alford
By gathering and analyzing data from every marketing activity and channel source, the goal of multi-channel analytics is to enable companies to gain valuable business intelligence about their customers and prospects. Multi-channel analytics allows companies to more efficiently segment customers and to better understand what content and special offers to send, when, and through what preferred channels. Customer intelligence gleaned through multi-channel analytics provides a clearer picture of what integrated marketing content and channels are working (or not). With this information, companies can better plan future marketing programs and marketing budget to achieve a strong return on marketing investment (ROMI). Multi-channel analytics can be a game changer -- leading to increased sales, increased customer loyalty and enhanced customer lifetime value.
Dr. Cedric Alford provides a position on multi-channel analytics and datamarts in today's global organizations.
Paid Advertising - Five Forms of Paid Advertising and How You Should Utilize ...Ravi Singh
We discuss the five basic forms of Paid Advertising content and how we can utilize them to generate business without breaking the bank. Presentation by Dr Ravi Singh, self proclaimed Dr. Social Media.
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
Customers Are Channel Neutral: The truth about multi-channel marketingDavid Harkins
Originally written in 2003 as a prediction for what would come to be known as "Omni-Channel marketing."
______
From 2003:
The term "multi-channel marketing" refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive,such as face-to-face,telephone,email,Internet,or perhaps direct mail.These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.
Sal Freudenberg considers how our minds solve complex, non-tangible problems and how our workspaces might not support the kinds of thinkers we badly need.
This is the first webinar about an IoT design method that we have created during these months.
• Intelligent objects introduce a new vision for strengthening communication, relationship and business. Each system must be able to communicate with humans and non humans and its capabilities bring scalability, adaptability, flexibility and greater efficiency.
• IoT generates a big growth of complexity and a new method is necessary to correctly design app.
• We have developed on the field the method Here&Now to permit to manage contextual, liquid, intelligent and connected applications. This means designing software with a level of new cognitive artificial intelligence able to deploy applications that have a level of understanding depending on context; it learns from events and have some level of autonomy with respect to routine activities.
Modern Marketing and Advertising: How the Internet has changed the landscapeEizzil
A presentation on modern marketing and advertising in regards to how the Internet has changed the landscape. Focuses on the umbrella topics of new innovations, privacy issues, and commerce. Specifically discusses the principles of advertising, the user experience, contextual advertising, behavioral targeting, semantic targeting, interactive advertising, advergaming, integrated marketing communication, multimodal advertising, social media marketing, customer relationship marketing, search engine marketing, freemiums, and paywalls. Brings up the tools Facebook Beacon Ads, the Honda Fit game, Call Genie, FourSquare, Google AdSense, and Google AdWords
5 Tips for Measuring In-App and Push Messaging CampaignsEvgeny Tsarkov
Quick Guide - 5 Tips for Measuring In-App and Push Messaging Campaigns (by Localytics)
5 советов как измерять кампании по отправке сообщений внутри приложений и push-сообщений
Multi-Channel Analytics: The Answer to the "Big Data" Challenge and Key to Im...Dr. Cedric Alford
By gathering and analyzing data from every marketing activity and channel source, the goal of multi-channel analytics is to enable companies to gain valuable business intelligence about their customers and prospects. Multi-channel analytics allows companies to more efficiently segment customers and to better understand what content and special offers to send, when, and through what preferred channels. Customer intelligence gleaned through multi-channel analytics provides a clearer picture of what integrated marketing content and channels are working (or not). With this information, companies can better plan future marketing programs and marketing budget to achieve a strong return on marketing investment (ROMI). Multi-channel analytics can be a game changer -- leading to increased sales, increased customer loyalty and enhanced customer lifetime value.
Dr. Cedric Alford provides a position on multi-channel analytics and datamarts in today's global organizations.
Paid Advertising - Five Forms of Paid Advertising and How You Should Utilize ...Ravi Singh
We discuss the five basic forms of Paid Advertising content and how we can utilize them to generate business without breaking the bank. Presentation by Dr Ravi Singh, self proclaimed Dr. Social Media.
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
Customers Are Channel Neutral: The truth about multi-channel marketingDavid Harkins
Originally written in 2003 as a prediction for what would come to be known as "Omni-Channel marketing."
______
From 2003:
The term "multi-channel marketing" refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive,such as face-to-face,telephone,email,Internet,or perhaps direct mail.These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.
Sal Freudenberg considers how our minds solve complex, non-tangible problems and how our workspaces might not support the kinds of thinkers we badly need.
This is the first webinar about an IoT design method that we have created during these months.
• Intelligent objects introduce a new vision for strengthening communication, relationship and business. Each system must be able to communicate with humans and non humans and its capabilities bring scalability, adaptability, flexibility and greater efficiency.
• IoT generates a big growth of complexity and a new method is necessary to correctly design app.
• We have developed on the field the method Here&Now to permit to manage contextual, liquid, intelligent and connected applications. This means designing software with a level of new cognitive artificial intelligence able to deploy applications that have a level of understanding depending on context; it learns from events and have some level of autonomy with respect to routine activities.
Uno de los días más importantes en la vida de una mujer, es momento mágico de su boda, por lo cual en este espacio te vamos a brindar los mejores consejos para hacer la boda de tus sueños en la playa, con los cuales podrás tener estupendos tips los cuales te ayudarán a tener la boda que siempre deseaste.
This project deals with the modeling of cooler tank parametric model as per the client requirement. Finding the best manufacturing process preparing mould base for the same, analyzing different manufacturing process by doing CNC program by changing milling parameters (feed, speed, cutters….).So that optimum parameters for manufacturing will be suggested which is useful to reduce the costs and efforts. Plastic flow analysis will be conducted to check the material flow and filling. So that reduction in the pre-machining cost will be done by rectifying the problem. FEM Based analysis will be conducted on mould structure to reduce weight of the mould. And thermal analysis will be conducted to suggest optimized cooling channel design. Modeling, mould base preparation, manufacturing, cnc programming will be done
Breakout Session from Namics at the Mobile Business Forum 2016 (Institute for Information Management, HSG). Inspired by the Service-Design Kit developed by Futurice.
10 Customer Data Platform use cases that can drive business growth.pdfAmruta Relekar
📈 Unlocking Business Growth with Customer Data Platform: Discover 10 dynamic use cases that leverage the power of data to fuel your success!
From refining target audiences to optimizing customer journey, these strategies can propel your business forward.
Explore the full blog here: https://www.webmaxy.co/blog/egrowth/customer-data-platform-use-cases/
Get access to all your customer data and interactions in one place. Take a WebMaxy eGrowth trial now! https://www.webmaxy.co/egrowth/
#customerdataplatformusecases #cdpusecases #customerdataplatformusecase
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
The creative process for programmatic: A guide for marketersIAB Europe
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Omni-channel marketing is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your Advantage
1. 8/2/2016 Crowd Control: How to Use Audience Marketing Platforms to Your Advantage
https://www.semrush.com/blog/crowd-control-how-to-use-audience-marketing-platforms-to-your-advantage/ 1/5
John Connolly July 13, 2016
Crowd Control: How to Use Audience Marketing Platforms
to Your Advantage
EN
SEMrush Blog
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Most CMOs will tell you that customers don’t live or shop on a single digital channel. But while the number of
people viewing ads has actually spiked, clever targeting of quality content and advertising are the real keys to
whether a company’s ads and marketing campaigns are stories of triumph – or tragedy.
To help these CMOs and their teams better target customers, many have begun employing audience marketing
platforms. These platforms help marketers, publishers and advertisers sift through the data and make sense of it
all – discovering the true motivators of customers’ needs and desires. Yeah, that’s right: customers now dictate
to companies how they interact, not the other way around.
Focus Your Marketing with Audience Marketing Platforms (AMPs)
Audience platforms are expanding in ways that have allowed them to surf beyond their environments and into
the broader web. The Atlas of the Social Media scene, Facebook, has turned the practice of connecting with the
right audience on its head. Initially, Facebook’s advertising capabilities limited marketers to just display
advertising that was served based on Facebook profile data. Then Facebook created its Exchange, allowing
marketers to bid in real time for re-targeted ads based on web browsing activity. Through Exchange, Facebook
has created a platform that:
EN
Have a Suggestion?
2. 8/2/2016 Crowd Control: How to Use Audience Marketing Platforms to Your Advantage
https://www.semrush.com/blog/crowd-control-how-to-use-audience-marketing-platforms-to-your-advantage/ 2/5
Increases messaging, niche targeting and scalability potential
Creates deeper customer insights
Can manage multiple marketing campaigns and ad exchanges from various publishers and webworks
Effectively targets campaigns by enhancing brand recognition, response rates and conversion
With 1.4 billion users who share, engage and consume, Facebook has created an incalculable selling and
marketing opportunity.
“What we’re seeing is that while context is still relevant – such as advertising baby products during a show
targeted at new parents – advertisers need to more accurately measure and target their spend,” says Allen
Klosowski, VP of Mobile and Connected Devices at SpotXchange in Denver, CO. “Marketers are pushing to
combine audience data and context into the most effective buy. They want to be able to use their own data to
buy the audience they find most valuable.
This means they still want to do direct deals with publishers to buy media but that they want systems in place
that use platform strategies to allow them to apply data/targeting on a 1-1 basis. This allows them to choose the
ads and audience they serve, and then tie that spend back to actionable metrics in-store to measure ROI. They
want to do this across all mediums from traditional television to digital and mobile.”
The “Always-On Consumer”
Audience marketing platforms help marketers take this witch's brew of data – demographics, location and
interests, consumption habits and behavior – and helps create ad and marketing strategies around it. While it
doesn’t hurt to pay attention to trends happening across the web, industry brands know that in the end it’s what
your customers want from you, not what’s trendy. But how does AMP actually help you sift through all this
information from different sources? Here’s how:
Integrate, Integrate, Integrate: Fragmented data archives are all too common today. AMPs combine first
and third party data into their software, interpret it for you, then single out specific users you’re hoping to
sell with your ad campaign. Remember, the more data you have for AMPs, the better the background you’re
working from when targeting those specific users for your online pitch.
Your Company’s Lost and Found: Once marketers have found their audience, they begin setting up certain
metrics (males over 40 in Philadelphia who use a Nook, for example). With so many different platforms being
used by people, AMPs help companies create effective ad campaigns by targeting segments on these
platforms. What also makes AMP appealing is that decoding this information is no longer the domain of in-
house IT, which may or may not have the capacities to recognize what’s being found. It’s now all in the hands
of the digital marketer.
Painting Your Target: Knowing who your audience is can make the difference between success and a throw
of the dice. Knowing your audience’s online behavior and preferences can help marketers reach them on a
much more productive level. Here’s an example; having metrics on how often a user browses an online store
can enable a CMO to know who to remind to return and finalize their purchase throughout their online
surfing by using simple but strategic ad placements.
Advertising on Social Platforms
Advertising ><i class=
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3. 8/2/2016 Crowd Control: How to Use Audience Marketing Platforms to Your Advantage
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Digital marketing trends
John Connolly
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Making AMP Data Meaningful: Having AMP helps companies leverage their Customer Relationship
Management (CRM) strategies for real-time decision and campaign enhancement. It also analyzes site traffic
patterns for insights into customer interaction and helps increase conversions, discovers who’s abandoned
your site and why, and finally, houses all of your mined data in one place where multiple folks from all across
your company can log in and make effective use of it.
People-Based Platform
As you can probably gather, there are many AMPs on the market today that help brands collect data on their
visitors and followers, not to mention social media sites. Every company in the world can boast an audience of
some kind, but until recently its been hard to ID the most engaged ones.
These platforms have solved this by helping pinpoint the ‘brand loyalists,’ then delivering advertising to them.
The days of the traditional advertising practice of targeting wide swaths of people – and all the while collecting
questionable data and creating irrelevant advertising from it – are gone. The moral of this blog: those that can
harness customer insights through their AMPs will deliver the best targeted ad and marketing campaigns.
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