Take a look at the top priorities for digital marketing in 2017. Including great tools & services to save time and make sure you’re at the top of your game.

1. DIGITAL MARKETING
PRIORITIES
2017

2. 1. OPTIMISE FOR MOBILE
In Oct 2016 Global
internet use
surpassed desktop
for the first time.
(StatCounter)
Google’s mobile-first announcement
tells us that they will begin to rank
websites based on the mobile
version.
If your website isn’t responsive or the
mobile version has less content than
your desktop site, it’s time to take a
good look at updating it.TOP
PRIORITY
FOR 2017
BrowserStack helps you to pinpoint any responsive or browser
compatibility issues. Don’t forget to check mobile-friendliness
and speed on Google Developer Tools.

3. 2. PERFORM A DIGITAL AUDIT
A digital audit takes a look under the
bonnet of your online profile, providing you
with information about what’s working and
what is not.
Make small changes to your existing resources for an immediate
impact to increase your online visibility.
Take a look at
NancarrowPartnerships.com
for digital health checks.
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4. 3. OPTIMISE LANDING PAGES
A great landing page illustrates your value
and needs to be a good match for visitors
expectations. Make sure you’re providing
what you’ve promised!
Tools like Unbounce can help
with landing page
optimisation.

5. 4. REVIEW CALLS-TO-ACTION
BUY
contact
DEMO
Click! Click! Click!
Leading your website visitors to
contact, sign up or purchase is
what it’s all about!
Be persuasive,
create a sense of
urgency and make
it easy.

6. 5. PLAN YOUR CONTENT
18Friday
A content plan is a great way to
start the year. Think about
important events in your
industry and local to your
customers, don’t forget
company news and product
launches.
Create diverse content that is optimised and syndicated on
relevant platforms. Plan for content on your website and on
external sites, then think about how you’ll promote that
content.
Spelling and grammar errors erode
trust. Use tools like Grammarly to
help you create impeccable copy.

7. You’re bound to have some great
content gathering dust somewhere.
Take a look at your most popular
pieces from the last year.
Think about how you can re-purpose old content
with new mediums; an article can be transformed
into an infographic, video or SlideShare.
6. RE-PURPOSE OLD CONTENT
Update it, optimise it, promote it!

8. 7. GET SOCIAL
BRAND
With over 2.5 billion active
social media users worldwide
you can’t afford to be silent.
Invest some time building your community,
attract relevant followers with great content,
be authentic and engage in discussion.
Tools like Hootsuite can help you to
streamline your social media activity.

9. 8. INVEST IN SOCIAL ADVERTISING
BRAND
Those 2.5 billion social media users are waiting for you!
If carried out properly social media advertising can convert very
well. You can create very targeted campaigns to ensure you’re
reaching the right people.
Start small or get professional help from a marketing expert.
Need some help managing
those social ads? Take a look
at AdsTool or Qwaya for
management, automation
and reporting.

10. 9. UPDATE EMAIL MARKETING
With more emails being
accessed on mobile devices,
email overload and attention
spans shrinking, we need to
make an impact with shorter
well branded messaging.
Segmentation and personalisation produce
better-targeted emails. Match your content
to your clients and you’ll get more clicks and
conversions.
MailChimp, HubSpot or
Marketo can help with your
direct and automated
marketing.

11. 10. CREATE AN INFOGRAPHIC
An infographic is a great asset
for your content mix. Make it
well researched, beautiful and
shareable.
There’s some brilliant online tools like Canva
and Piktochart to help. Not a creative type?
Think about hiring a graphic designer.

12. 11. WRITE A WHITE PAPER
Making a white paper part of
your content strategy can be
great for your profile.
Show your customers and
competitors that you’re the expert
with a well researched and
designed document.
Don’t forget to spread the word!
Share your white paper with
authoritative websites in your
industry.

13. 12. CHECK OUT THE COMPETITION
Check out some great tools
for analysing your success
against competitors.
Keeping an eye on your
competitors can show you
where you need to step up
your game and give insights
into what’s working for
them...and could
work for you!

14. 13. REVIEW PAID SEARCH MARKETING
When you need instant web
traffic in a competitive market
place, the major search engines
could be a great place to
advertise.
Keep a close eye on your
campaigns, target your
customers and make
sure your landing
pages are perfect.
Relevant landing pages will help your
conversions and keep costs down
with to high quality scores.

15. 14. MEASURE THE IMPACT
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Take a look at the results of all your hard
work with Google Analytics.
Then get back to work adapting your c a
m
paign
to
take
adv
antage
of your
new insights...