The document discusses 10 marketing tools that can improve marketing initiatives:
1. Project tracking tools like SmartSheet and Wrike allow managers to organize marketing initiatives and assign work.
2. Cloud storage providers like Google Drive and Dropbox enable teams to build libraries of content.
3. Lead information providers such as D&B and Epsilon allow companies to buy leads based on demographics and append existing customer data.
4. Lead research tools like Email Hunter help identify contact information from online leads.
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
The B2B Marketer's Buyer's Guide to a Social Media Management PlatformSapir Segal
The document discusses key features to look for when selecting a social media management platform for B2B marketing. It identifies 5 core features - social publishing, social listening, social analytics, social advocacy, and integrations. For each feature, it describes why it is important for B2B and provides criteria for evaluating different platforms based on their functionality. The grading chart can be used to compare platforms and assess how well they support the essential B2B social media management capabilities.
In this Brown Bag about Google AdWords, you can learn more about:
- Digital Marketing
- ZMOT
- Advantages
- SEO vs PPC
- Search and Display Network
- Account Structure
- Ad Extensions
- Remarketing
- YouTube
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
Top 3 Content Marketing Trends For 2017 And BeyondPlan 5 d.o.o.
The document summarizes the opinions of 25 experts on the top content marketing trends for 2017 and beyond. Some of the most common trends predicted include:
- A focus on quality over quantity and more efficient content creation.
- Increased investment in visual content like video and emerging formats such as virtual reality.
- Marketers will need to better measure the impact of content and tie it to business metrics like demand generation.
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
The B2B Marketer's Buyer's Guide to a Social Media Management PlatformSapir Segal
The document discusses key features to look for when selecting a social media management platform for B2B marketing. It identifies 5 core features - social publishing, social listening, social analytics, social advocacy, and integrations. For each feature, it describes why it is important for B2B and provides criteria for evaluating different platforms based on their functionality. The grading chart can be used to compare platforms and assess how well they support the essential B2B social media management capabilities.
In this Brown Bag about Google AdWords, you can learn more about:
- Digital Marketing
- ZMOT
- Advantages
- SEO vs PPC
- Search and Display Network
- Account Structure
- Ad Extensions
- Remarketing
- YouTube
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
Top 3 Content Marketing Trends For 2017 And BeyondPlan 5 d.o.o.
The document summarizes the opinions of 25 experts on the top content marketing trends for 2017 and beyond. Some of the most common trends predicted include:
- A focus on quality over quantity and more efficient content creation.
- Increased investment in visual content like video and emerging formats such as virtual reality.
- Marketers will need to better measure the impact of content and tie it to business metrics like demand generation.
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
Marketing in Motion: From Unified Data to Actionable InsightsKrux
Krux Data Matters 2015, Las Vegas
Live Nation VP of Programmatic & Product Innovation Mike Finnegan talks about how Krux has enabled Live Nation with a holistic view of all their data across channels, screens and systems. What's more, Mike describes examples of actionable insights that Live Nation has gleaned from Krux to deliver successful campaigns.
Learn more about Krux DMP: http://www.krux.com/
Media monitoring services have evolved from human press clipping services to online services that use software to comprehensively monitor news media and social media sources. Online services can monitor over 50,000 news sources in 75+ languages from around the world, identify articles mentioning specified keywords, and deliver clips overnight or in near real-time via email. They provide more coverage at lower cost than traditional press clipping or in-house monitoring. When selecting a media monitoring service, factors to consider include what sources to monitor, whether to use a free or paid service, and service features needed.
People Data Activation: From Paradox to Paradigm Krux
Krux Data Matters 2015, Las Vegas
This is a keynote by Krux CEO and co-founder Tom Chavez. In this talk, Tom discusses the past paradoxes in media and advertising and how they have evolved to become today's paradigms.
Topics covered include data management practices around privacy and personalization, the merging roles of marketers and publishers, and how brands today can win from the right data management practices.
Learn more about Krux DMP: http://www.krux.com
This document discusses best practices for multi-channel attribution in digital marketing. It recommends moving away from last-click attribution models and toward multi-touch attribution models that account for all interactions across channels over time. Successful multi-channel attribution requires a well-planned strategy, evaluation of available tools, and accounting for differences between channels and interactions. The goal is to more accurately understand how channels work together to influence conversions.
Third-Party Cookies Under Scrutiny - What Marketers Should Know and Do - Core...Core Audience
Recently, third-party cookies, the technology advertisers use to track consumer behavior across the Internet, have come under scrutiny by consumer advocacy groups, industry influences and government bodies. One of the most notable movements, The Do-Not-Track (DNT) initiative, aims to give consumers the power to control third- party tracking via a new universally accepted technical specification for declaring and managing data relationships between consumers and Web sites.
Five top benefits of online news releasesImran Khan
Online news releases provide five key benefits: 1) They improve online visibility by appearing on search engines and news sites for up to 28 days, reaching potential customers. 2) They build buzz by integrating social sharing tools that distribute the news quickly through social media. 3) They increase customer engagement through features like social media embedding and video. 4) They increase traffic volume and measurable click-through rates as traffic increases search rankings in a virtuous cycle. 5) They help build the brand over the long-term by establishing an online presence beyond the company website.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Introduction in social media for MS Dynamics partners. Brief summary how social networks are affecting next CRM direction and explanation of possible common scenarios and integrations points.
Importance of Social Media & SEO for Public RelationsMohamed Mahdy
The document discusses the importance of social media and search engine optimization (SEO) for public relations professionals. It notes that the age of digital communications has changed faster than anticipated, with more information now created in a few days than between the dawn of civilization and 2003. The document recommends that PR professionals understand how search and social media can help reach and engage both media and consumers. It provides examples of fundamentals to understand, such as staying up to date on search and social media trends, developing search and social personas, and best practices for SEO on blogs, YouTube, Twitter and Facebook. The author is speaking to students and PR professionals about integrating social media and SEO into news content strategies.
The document provides recommendations for website marketing, SEO, establishing a B2B portal, and using social media. It suggests optimizing meta tags and keywords on the website, installing a visitor tracking code, and conducting SEO tests to improve rankings. Uploading watermarked product photos and designing an online registration form are also recommended. Establishing a presence on social media and B2B portals is advised to increase trust, access buyers and sellers, ease the customer decision process, and improve branding, marketing, and sales.
Ideapoke digital marketing interview assignmentMuthali Ganesh
This document outlines digital marketing tasks for reaching mid-to-top level managers, including suggesting additional marketing channels, tools for managing channels and tracking leads, designing a customer funnel blueprint, defining lead qualification parameters, recommending a low-cost email marketing strategy, and creating dashboards to track performance. It also provides an additional task of performing a sample content audit for a sample company to demonstrate approach and insights.
1. The document outlines an integrated eMarketing plan for GreatLakes MDP Program titled "Storms to Success".
2. The plan includes tactics like social media marketing, email marketing, and banner advertisements to drive traffic, convert visitors to registrations, and increase brand awareness.
3. Key performance indicators are identified for goals around traffic, registration conversions, and brand awareness to measure the success of the marketing events and integrated eMarketing strategy over 90 days.
Top fifty terminologies in Digital Marketing.KannanShaji
The document provides definitions for 46 common digital marketing terms. It explains terms related to search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and other digital marketing practices. Some key terms defined include click-through rate (CTR), cost per click (CPC), keywords, meta tags, Google Analytics, and paid advertising.
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Retargeting uses cookies to track website visitors and display customized ads to them across the web, encouraging them to return and convert. It can be applied across marketing channels like search, email, and social media by placing tracking pixels on landing pages. Retargeting campaigns should be measured alongside broader reach campaigns, as retargeting audiences see higher click-through and conversion rates at a lower cost per lead.
Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
10 Marketing Tips To Drive Topline Growth for 2016TribalVision
In advance of your organization’s marketing initiatives and budget being finalized for 2016, our Market Smarter PlayBook will provide you with the practical insights and playbook needed to maximize your marketing ROI for the upcoming year. - See more at: http://tribalvision.com/resources/resources-white-papers/#sthash.CurOe5mh.dpuf
Marketing in Motion: From Unified Data to Actionable InsightsKrux
Krux Data Matters 2015, Las Vegas
Live Nation VP of Programmatic & Product Innovation Mike Finnegan talks about how Krux has enabled Live Nation with a holistic view of all their data across channels, screens and systems. What's more, Mike describes examples of actionable insights that Live Nation has gleaned from Krux to deliver successful campaigns.
Learn more about Krux DMP: http://www.krux.com/
Media monitoring services have evolved from human press clipping services to online services that use software to comprehensively monitor news media and social media sources. Online services can monitor over 50,000 news sources in 75+ languages from around the world, identify articles mentioning specified keywords, and deliver clips overnight or in near real-time via email. They provide more coverage at lower cost than traditional press clipping or in-house monitoring. When selecting a media monitoring service, factors to consider include what sources to monitor, whether to use a free or paid service, and service features needed.
People Data Activation: From Paradox to Paradigm Krux
Krux Data Matters 2015, Las Vegas
This is a keynote by Krux CEO and co-founder Tom Chavez. In this talk, Tom discusses the past paradoxes in media and advertising and how they have evolved to become today's paradigms.
Topics covered include data management practices around privacy and personalization, the merging roles of marketers and publishers, and how brands today can win from the right data management practices.
Learn more about Krux DMP: http://www.krux.com
This document discusses best practices for multi-channel attribution in digital marketing. It recommends moving away from last-click attribution models and toward multi-touch attribution models that account for all interactions across channels over time. Successful multi-channel attribution requires a well-planned strategy, evaluation of available tools, and accounting for differences between channels and interactions. The goal is to more accurately understand how channels work together to influence conversions.
Third-Party Cookies Under Scrutiny - What Marketers Should Know and Do - Core...Core Audience
Recently, third-party cookies, the technology advertisers use to track consumer behavior across the Internet, have come under scrutiny by consumer advocacy groups, industry influences and government bodies. One of the most notable movements, The Do-Not-Track (DNT) initiative, aims to give consumers the power to control third- party tracking via a new universally accepted technical specification for declaring and managing data relationships between consumers and Web sites.
Five top benefits of online news releasesImran Khan
Online news releases provide five key benefits: 1) They improve online visibility by appearing on search engines and news sites for up to 28 days, reaching potential customers. 2) They build buzz by integrating social sharing tools that distribute the news quickly through social media. 3) They increase customer engagement through features like social media embedding and video. 4) They increase traffic volume and measurable click-through rates as traffic increases search rankings in a virtuous cycle. 5) They help build the brand over the long-term by establishing an online presence beyond the company website.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Introduction in social media for MS Dynamics partners. Brief summary how social networks are affecting next CRM direction and explanation of possible common scenarios and integrations points.
Importance of Social Media & SEO for Public RelationsMohamed Mahdy
The document discusses the importance of social media and search engine optimization (SEO) for public relations professionals. It notes that the age of digital communications has changed faster than anticipated, with more information now created in a few days than between the dawn of civilization and 2003. The document recommends that PR professionals understand how search and social media can help reach and engage both media and consumers. It provides examples of fundamentals to understand, such as staying up to date on search and social media trends, developing search and social personas, and best practices for SEO on blogs, YouTube, Twitter and Facebook. The author is speaking to students and PR professionals about integrating social media and SEO into news content strategies.
The document provides recommendations for website marketing, SEO, establishing a B2B portal, and using social media. It suggests optimizing meta tags and keywords on the website, installing a visitor tracking code, and conducting SEO tests to improve rankings. Uploading watermarked product photos and designing an online registration form are also recommended. Establishing a presence on social media and B2B portals is advised to increase trust, access buyers and sellers, ease the customer decision process, and improve branding, marketing, and sales.
Ideapoke digital marketing interview assignmentMuthali Ganesh
This document outlines digital marketing tasks for reaching mid-to-top level managers, including suggesting additional marketing channels, tools for managing channels and tracking leads, designing a customer funnel blueprint, defining lead qualification parameters, recommending a low-cost email marketing strategy, and creating dashboards to track performance. It also provides an additional task of performing a sample content audit for a sample company to demonstrate approach and insights.
1. The document outlines an integrated eMarketing plan for GreatLakes MDP Program titled "Storms to Success".
2. The plan includes tactics like social media marketing, email marketing, and banner advertisements to drive traffic, convert visitors to registrations, and increase brand awareness.
3. Key performance indicators are identified for goals around traffic, registration conversions, and brand awareness to measure the success of the marketing events and integrated eMarketing strategy over 90 days.
Top fifty terminologies in Digital Marketing.KannanShaji
The document provides definitions for 46 common digital marketing terms. It explains terms related to search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and other digital marketing practices. Some key terms defined include click-through rate (CTR), cost per click (CPC), keywords, meta tags, Google Analytics, and paid advertising.
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Retargeting uses cookies to track website visitors and display customized ads to them across the web, encouraging them to return and convert. It can be applied across marketing channels like search, email, and social media by placing tracking pixels on landing pages. Retargeting campaigns should be measured alongside broader reach campaigns, as retargeting audiences see higher click-through and conversion rates at a lower cost per lead.
Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
10 Marketing Tips To Drive Topline Growth for 2016TribalVision
In advance of your organization’s marketing initiatives and budget being finalized for 2016, our Market Smarter PlayBook will provide you with the practical insights and playbook needed to maximize your marketing ROI for the upcoming year. - See more at: http://tribalvision.com/resources/resources-white-papers/#sthash.CurOe5mh.dpuf
The document provides an overview of digital marketing tactics that are effective for manufacturers, including search engine optimization (SEO), paid search, social media, email marketing, and website optimization. It emphasizes that manufacturers should develop digital resources like websites and use tactics like content marketing and remarketing to engage customers online. Additionally, the document recommends leveraging platforms like LinkedIn, Google Analytics, and marketing automation to strengthen online presence and customer relationships.
SEO Best Practices to Maximize your Google RankingTribalVision
This document summarizes an SEO presentation given by Chris Ciunci and Daniel Zayets-Volshin. The presentation covered topics like the evolving SEO landscape, on-site optimization best practices, link building strategies, Google+ best practices, and 5 tips to implement. It provided details on how meta-data is less important, the importance of video and mobile, on-page elements, competitive analysis, content optimization, and link building methods. The presentation aimed to help businesses maximize their Google rankings through implementing various SEO techniques.
Mid-sized IT companies are struggling to improve communication strategies to attract customers. Traditional long marketing campaigns focus on activities rather than results and often fail. Lean marketing involves rapid iteration of small campaigns to learn from results and improve strategies continuously in a cycle. This eliminates waste and provides the most efficient marketing approach.
6 Must-Haves For Your Marketing Automation PlatformITVibes, Inc.
The document discusses the key features needed for an effective marketing automation platform. It lists 6 must-haves: 1) lead scoring to track customer interests and participation, 2) progressive profiling to gradually learn about customers, 3) automatic communication features to strategically engage customers, 4) an easy-to-use interface, 5) flexibility for different teams, and 6) integration of social media and mobile technology. The document also promotes ITVibes as a company that can help write compelling content to position clients as experts and engage customers.
Blog-Crowd Control_ How to Use Audience Marketing Platforms to Your AdvantageJohn Connolly
Audience marketing platforms (AMPs) help marketers target customers more effectively by integrating data from various sources to identify specific audience segments. AMPs allow marketers to combine first and third party data, interpret it to single out individual users to advertise to based on their characteristics and online behavior. This level of audience targeting and personalization increases messaging, creates deeper customer insights, and can improve brand recognition, response rates and conversions. As customers interact across multiple digital channels, AMPs are a valuable tool for marketers to leverage customer data and customize their campaigns.
5 Simple Steps To Make Your Law Firm More Visible OnlineBryan Lozano
This document provides 5 steps for law firms to improve their online visibility without large advertising budgets. It recommends optimizing the website for mobile use, showing legal expertise through content like blogs and case studies, leveraging social media platforms like LinkedIn and Facebook, using analytics to refine digital strategies, and maintaining consistent marketing efforts over time. The overall goal is to establish trust and position the law firm as a reputable online resource for potential clients.
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYSShilpa Lathkar
The document proposes an online digital advertisement system for public displays. It was created by Naina Kaul, Shilpa Lathkar, Nilima Kavitke, and Nikhil Pote, guided by Abhay Adapanawar and Rahul Jagtap. The system aims to address issues with traditional display systems like wasted time/resources by allowing dynamic scheduling and display of digital ads. It would have components like users/customers, administrators, and kiosks and allow immediate publishing of ads without limits of time or geography. The online digital system is expected to provide benefits like flexibility, cost savings, and transparency.
This document provides an overview of marketing analytics. It begins by defining marketing analytics and explaining its benefits, such as insights into customer preferences and trends. It then discusses the types of analytics, including descriptive, predictive, and prescriptive analytics. The document emphasizes the importance of marketing analytics for making data-driven decisions, integrating across channels, understanding customer lifecycles, and tying marketing activities to sales. It outlines trends in marketing analytics, such as becoming more customer-centric and improving online-offline attribution. Finally, it profiles several leading marketing analytics companies and software.
Creative effectiveness. Took kit for Marketing and Advertising agenciesRodd SL
The document discusses data-driven creative and how it utilizes audience, media, and environmental data signals to dynamically serve targeted ads. It outlines a 5-phase process for creative agencies to utilize data-driven creative, which includes gathering insights from available data sources to help spark new creative ideas. The benefits to agencies include closer collaboration, access to audience data for inspiration, and better understanding of campaign performance.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
Everyday, tips, tools, apps and best practices fly by in our social feeds, making it challenging to figure out what to invest time in. But there are a few timeless tools you should have in your arsenal that will make your job easier and your results better, even as the latest bells and whistles sail on by
Marketing analytics is the practice of measuring and analyzing marketing performance to maximize effectiveness and ROI. It provides insights into customer preferences beyond basic sales and leads. However, most organizations fail to realize its full benefits. Marketing analytics considers all marketing efforts across channels over time, which is essential for sound decision-making. It allows monitoring of campaigns and spending to see what is most effective. Knowledge of returns on marketing investments is important for long-term business strategy. Marketing analytics software continues to evolve and provide more powerful insights.
Carat has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2016 are all growing in importance, and will all have implications for clients.
This year’s trends involve two big themes:
The rise of closed, competing ecosystems
The development of artificial intelligence and actionable measurement
1. The document discusses how to write an effective press release, noting that press releases should catch the reader's attention at the beginning, provide relevant and credible information in the body, and conclude with a compelling call to action.
2. It recommends using paid press release services as a cost-effective way to earn authentic media placements, especially to complement existing media contact lists.
3. Media monitoring software helps track mentions from press releases and allows targeting relevant journalists in the future, while also providing reporting on the volume and impact of media coverage.
10 Customer Data Platform use cases that can drive business growth.pdfAmruta Relekar
📈 Unlocking Business Growth with Customer Data Platform: Discover 10 dynamic use cases that leverage the power of data to fuel your success!
From refining target audiences to optimizing customer journey, these strategies can propel your business forward.
Explore the full blog here: https://www.webmaxy.co/blog/egrowth/customer-data-platform-use-cases/
Get access to all your customer data and interactions in one place. Take a WebMaxy eGrowth trial now! https://www.webmaxy.co/egrowth/
#customerdataplatformusecases #cdpusecases #customerdataplatformusecase
The document outlines the key elements that should be included in a digital marketing plan. It discusses defining marketing channels based on an analysis of strengths, weaknesses, opportunities, threats, paid, owned, and earned media as well as customer personas. Specific channels covered include search engine optimization, search pay-per-click advertising, social media, email, outreach, and display advertising. It emphasizes integrating digital marketing with traditional media and mapping the customer journey. An effective digital marketing plan should include concrete campaign goals and steps, budgets and costs, and a timeline in the form of a Gantt chart.
The document discusses top 10 instant traffic sources for websites. It covers forum traffic, social media traffic, press releases, ad swaps, document sharing networks, tutorial-based learning communities, video sharing sites, content galleries, solo ads, and coupon traffic. Each traffic source is described in 1-2 paragraphs explaining how to utilize the source to drive traffic to a website. The overall document provides strategies for using free resources to generate a large amount of traffic instantly.
This document provides tips for effective social media marketing for small businesses. It discusses how social media can increase exposure, traffic, sales, and business partnerships. Key recommendations include knowing your audience, creating engaging content tailored to their interests on a regular schedule, and using platforms like Facebook, Twitter, and blogs. It also provides examples of social media tools and analytics platforms to measure competition and engagement. The overall message is that social media is a powerful low-cost marketing strategy for small businesses.
Traditional marketing isn't working. While digital "pull" marketing continues to produce results, the effectiveness of traditional "push" marketing through traditional channels is dwindling.
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out. I go into great detail about using various technology applications like GaggleAMP, Napkin Labs and Pure Channel Apps that can help you scale your programs and do this effectively.
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
In an age where consumers increasingly demand personalised experiences, and marketers are challenged to reap the most ROI from well targeted campaigns, how can brands leverage the power of audience data to achieve these objectives? A basic presentation on audience data 101, featuring the yellow minions of Despicable Me. Presented at Digimind Singapore's Martech Mondays.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
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1. Top 10 Marketing Tools
Tools to Improve Your Marketing Initiatives
2. Thursday, June 16, 2016 CONFIDENTIAL 2
Maintain organization with your team
through familiar and customizable
interfaces
Creates a single reference point
and/or Gantt Chart for your entire
team to access
Tool 1: project tracking tools will keep your
marketing initiatives organized
Build a template for your projects for
other managers to access (i.e.,
website build timeline)
3. Thursday, June 16, 2016 CONFIDENTIAL 3
Tool 1: project tracking tools allow managers to
review and assign work their team members
Provide your team with a one stop
portal to access documents,
deliverables, and tasks
Easily communicate, assign projects,
and leave feedback in one place
letting the system update each
individual team member
4. Thursday, June 16, 2016 CONFIDENTIAL 4
Tool 1: popular project tracking tools vary in
price and function
Allows you to track internal documents, share project
tasks, and coordinate sales team materials across your
entire team and with your clients.
Easiest tool to set-up and integrate. Works well for
businesses of all sizes. Primarily allows users to build
Gantt Charts and track projects.
Manage tasks, track your time, build customized
reports, display Gantt Charts, and access Android and
IPhone apps, all from one platform
5. Thursday, June 16, 2016 CONFIDENTIAL 5
Build a library of content to increase
efficiency within your organization
A content library allows your team to
reference past projects so they don’t
need to start a new initiative from
scratch
Cloud storage providers will allow
companies to tag and label all content
to make them searchable and easy to
find
Tool 2: cloud storage enables your team to build
a library of content to reference
6. Thursday, June 16, 2016 CONFIDENTIAL 6
Tool 2: cloud storage can be accessed and
maintained right from your desktop
Save work on a cloud service provider
and insure against any lost time when
accidents happen
Cloud storage providers have
developed “desktop syncs” so
customers can easily save and access
their cloud from their desktop
7. Thursday, June 16, 2016 CONFIDENTIAL 7
Completely free to use, includes a desktop sync, no
maximum upload capacity
Another cloud storage provider that also provides a
desktop sync. Price is $15.00 per user per month for
25-100 users. Can purchase an enterprise edition.
30 day trial period, starts at $15 per user a month at 5
users, price per user drops as you include more users
Tool 2: some competitive cloud storage tools are
free to use
8. Thursday, June 16, 2016 CONFIDENTIAL 8
Tool 3: lead information providers allow
companies to buy based on demographics
Many providers offer companies
access to both B2B and B2C leads
Leads are provided based on your
targeted demographic such as Job
title, age, geography, company, &
revenue
Many providers deliver leads in excel
sheets and some can integrate
directly into your SaaS CRM
9. Thursday, June 16, 2016 CONFIDENTIAL 9
Tool 3: lead information providers allow
companies to append existing customer data
Lead information providers will not
only provide you with new leads but
can also deliver more insights on your
customer base
Insights include: Affinity interests,
geography, age, household income,
disposable income, buying habits, etc.
Companies can use these powerful
insights to build buyer personas on
their audience to improve their
marketing efforts
10. Thursday, June 16, 2016 CONFIDENTIAL 10
Domestic resource for B2B lead information. Enterprise
edition lets you access and download as many leads as
you want. Price is $4000 a year for 5 users
Worlds largest network of both B2B and B2C lead
information. Over 80 Million companies worldwide in
their database. They sell you information based on
variables and quantity
Great for appending your existing data. They will
provide information such as disposable income,
affinity interests, geography, etc. Price depends on
chosen variables and quantity they are appending.
Tool 3: lead information providers vary in their
B2B and B2C services and abilities
11. Thursday, June 16, 2016 CONFIDENTIAL 11
Lead research tools help you identify
the contact information of key
individuals while your browsing online
Many lead research tools will
integrate into social media
applications such as LinkedIn
Their biggest advantage, cut down on
lead research time by reducing the
time it takes to find an email address
or phone number
Tool 4: lead research tools identify a lead’s
contact information for you
12. Thursday, June 16, 2016 CONFIDENTIAL 12
Tool 4: lead research tools can provide 1 click
access to contacts
Many lead research tools will install
into your Chrome of Firefox browser
to provide you with contacts in one
click
In this example, a customer can click
on the icon on the top right hand of
his screen and the tool will
automatically provide contacts tied to
the website your on
13. Thursday, June 16, 2016 CONFIDENTIAL 13
More advanced email tool that grabs emails and
uploads them into your existing CRM. More advanced
than email hunter and will provide emails with higher
degree of certainty
Crowdsourced lead information users will fill-in and
validate. Will integrate will salesforce and update your
existing leads
Free to download chrome extension that will provide
email addresses of leads on LinkedIn and company
domains
Tool 4: basic lead research tools are free and
more advanced ones operate on monthly costs
14. Thursday, June 16, 2016 CONFIDENTIAL 14
Tool 5: tracking tools provide “macro” insight on
overall digital marketing performance
Macro tools will tell you how your
audience is getting to your website,
how long they stay there, where
they’re going, etc.
Many marketers use macro insights to
understand how effective their other
marketing channels are (revenue
acquired from social media, paid
search, etc.)
If you’re investing heavy in digital
marketing, a macro tracking tool is
highly recommended
15. Thursday, June 16, 2016 CONFIDENTIAL 15
Micro insights will allow companies to
identify the companies and individuals
accessing their site
You can track how each individual was
acquired, the links they visited, and
the content they may have read
Micro tracking tools provide sales
teams with powerful insight regarding
the interest level of a potential
customer
Tool 5: tracking tools provide “micro” insight on
individual browsing patters
16. Thursday, June 16, 2016 CONFIDENTIAL 16
The gold standard in Macro web tracking tools, GA is
free to use, and widely regarded as the Go-to medium
for website tracking and analytics
A pay per month Micro tracking tool that allows you to
track how an individual lead is accessing your site,
great for advanced sales intelligence
CrazyEgg provides “heat map” dashboards of your
websites outlining the areas of your website that draw
the most clicks
Tool 5: bread and butter tracking tools are free
and highly recommended
17. Thursday, June 16, 2016 CONFIDENTIAL 17
Marketing automation allows brand’s
to send out targeted drip-campaigns
to segmented audiences
Drip-campaigns are adjusted within
the automation’s platform and are
optimized according to your
audiences’ engagement
Marketing Automation allows you to
educate and audience and provide
your sales team with the most
informed leads.
Tool 6: marketing automation will automate
lead nurturing campaigns for you
18. Thursday, June 16, 2016 CONFIDENTIAL 18
Tool 6: marketing automation can prospect the
value of your opportunities
Assign dollar amounts to your leads so
sales teams know where to direct
their focus
Forecast your revenue potential and
set goals based on market potential
and market share
Integrate with your existing CRM to
track leads as they progress through
your pipeline
19. Thursday, June 16, 2016 CONFIDENTIAL 19
Marketo is an established Marketing Automation
platform that can track leads, fire drip campaigns, and
help prospect sales. Pricing is based on your email
database size, and desired functionality
A rising start amongst automation platforms. They
provide the same tools as Marketo but at more
competitive prices
MailChimp offers a cheap marketing automation
solution that focuses on delivering drips. It’s good for
smaller companies with a smaller email list
Tool 6: marketing automation pricing is often
times based on your amount of contacts
20. Thursday, June 16, 2016 CONFIDENTIAL 20
Tool 7: display prospecting channels will put
your brand in front of new customers
Ads display as banners above, below,
and to the sides of the user’s
intended content
Display channels vary by vertical but
include: news outlets, popular
ecommerce websites, and search
engines
When clicked, these ads direct to your
intended landing page, but their
primary focus is to introduce new
customers to your brand
21. Thursday, June 16, 2016 CONFIDENTIAL 21
Tool 7: display prospecting channels allow you
to target by a variety of customer demographics
Ads can be directed at individuals who
exhibit certain browsing patterns
and/or demographics like age and
geography
Display prospecting ads can be
targeted directly at your intended
customer
In-Market – target individuals that are
browsing like products
Affinity – target individuals that
exhibit certain browsing behaviors
22. Thursday, June 16, 2016 CONFIDENTIAL 22
High volume of traffic with a large network base. A
great channel for launching CPC prospecting display
ads
Lower volume of traffic than Google, but a lower
average CPC as well. Another great channel for
prospecting ads.
Tool 7: the best display prospecting channels
operate off of a CPC model
23. Thursday, June 16, 2016 CONFIDENTIAL 23
Tool 8: display retargeting partners will help
close deals with new and returning customers
Ads are placed in the same locations
as prospecting channels
Display retargeting allows you to keep
your brand name in front of people
who visit your website
Ads are static – permanent image and
copy, or dynamic – change based on
the user’s browsing patters (if user
looks at 3 products, those three
products can show up on the ad)
24. Thursday, June 16, 2016 CONFIDENTIAL 24
Tool 8: display retargeting partners offer
dashboards to optimize and track initiatives
Retargeting ads should serve as
bottom funnel channels in your
ecommerce or sales pipeline
Many retargeting partners provide
you with your own dashboard to
monitor progress of the ads
Benchmarking your performance with
retargeting is crucial to running a
campaign that increases revenue
rather than just costs money
25. Thursday, June 16, 2016 CONFIDENTIAL 25
Very competitive retargeter that chargers on a CPC
model, so you only pay for engagement. Their team
will also operate off a benchmarked ROI
One of the most popular remarketing tools. They
operate off a CPM pricing model, as opposed to CPC,
which we view as a negative but have one of the
largest networks
Pricing is based on average monthly site sessions. If
you have less than 40,000 visitors they encourage you
to manage your retargeting yourself rather than
providing a dedicated rep
Tool 8: pricing models for display retargeting
partners vary
26. Thursday, June 16, 2016 CONFIDENTIAL 26
Tool 9: Search engine marketing tools allow
brands to pay to stay at the top search engines
Requires extensive research in the
types of keywords you should use to
maximize ROI
Paid Search: pay to place your ads at
the very top 4 positions based on key
words (CPC – Cost per click model)
PLA: For ecommerce, utilize Google
Shopping as a way to directly post
your products so they come up in
searches
27. Thursday, June 16, 2016 CONFIDENTIAL 27
Tool 9: Search engine marketing tools allow
brands to optimize their free search rankings
SEO: should not be ignored since it
results in free high quality traffic to
your brand
There are tools that install into
existing CMS systems that allow you
to easily evaluate and adjust your SEO
tags, without needing a coder
Make sure you’re
following best practices
Check your SEO tags
Score your SEO tag based
off specific keywords
28. Thursday, June 16, 2016 CONFIDENTIAL 28
Allows you to pay for top rankings on Google searches.
You pay per click and is considered the industry
standard in SEM
Allows you to pay for top rankings on Bing searches.
Although the volume of visitors is smaller, there
conversions rates tend to be much higher than on
AdWords
Tool 9: Search engine advertising tools vary in
both reach and conversion value
WordStream Advisor offers PPC management by taking
the heavy lifting out of analyzing and optimizing
campaigns and providing automatic alerts
29. Thursday, June 16, 2016 CONFIDENTIAL 29
A software powered by industry-led SEO metrics, Moz
optimizes SEO strategy by breaking down the data for
you
A Drupal plug-in that scans and tests your site for
issues in performance, security, SEO, and best
practices
An easy-to-use WordPress SEO plugin that allows you
to easily adjust and optimize your SEO tags for the best
results
Tool 9: Search engine advertising tools vary in
both reach and conversion value
30. Thursday, June 16, 2016 CONFIDENTIAL 30
Tool 10: social media tools allow you to analyze
your audience and campaigns for more insight
Social media tools provide a new level
of analytics on post engagement
Easily see what the content and types
of posts that perform best, and
analyze the best times of day to post
Forecast your revenue of engagement
on a social media ad to help budget
more effectively
31. Thursday, June 16, 2016 CONFIDENTIAL 31
A social management platform that allows you manage
all of your social profiles from one place making
communication easier
Another top tier social platform more focused on
content. It allows you to measure what types of
content resonates best with your audience and
forecast engagement
A top social analytics and management platform used
by top brands like Coca-Cola and Toyota which allows
you to do everything from track to build campaigns
Tool 10: social media tools provide a variety of
functions and capabilities
32. Thursday, June 16, 2016 CONFIDENTIAL 32
Tool 10: social media tools streamline all social
media accounts into a manageable dashboard
Cross promote, cross post, and
manage all social media platforms
from one centralized dashboard
Quickly respond to comments or
inquires from social media seconds
after engagement happens
Manage all your social
profiles from one place
33. Thursday, June 16, 2016 CONFIDENTIAL 33
Tool 10: social media tools help you track and
measure your campaigns
Track all your
campaigns
Measure how your
audiences interact
with your content
34. Thursday, June 16, 2016 CONFIDENTIAL 34
Tools Examples
Project Tracking SmartSheet, Wrike, Basecamp
Cloud Storage Google Drive, Dropbox, Egnyte
Lead Info Providers D&B, Epsilon, Lead411
Lead Research Tools Email Hunter, LeadIQ, Data.com
Tracking Tools Google Analytics, CrazyEgg, Lead Lander
Marketing Automation MailChimp, Marketo, Act-On
Display Prospecting Google Display Network, Yahoo Bing Network
Display Retargeting Retargeter, Criteo, AdRoll
Search Engine Marketing Yoast SEO, AdWords, Bing Ads
Social Media Falcon Social, Hootsuite, Social Bakers
We recommend that you look into how these
tools can improve your marketing initiatives
35. Thursday, June 16, 2016Thursday, June 16, 2016
Thank You
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