L&D can learn a lot from marketing: an industry at the cutting edge of digital technology who are constantly pushing the envelope to evolve. They’ve done the leg work, so why not learn from their mistakes and adopt some of their most impactful approaches? This webinar shows you how, from Senior Marketing Manager, Ashley Sinclair.

1. 6 ESSENTIAL
MARKETING SKILLS
EVERY L&D PRACTITIONER NEEDS
ASHLEY SINCLAIR
Senior Marketing Manager

2. “Marketing is a contest for
people’s attention”, which is
irrefutably accurate. But isn’t
L&D fighting the same battle?
MARKETING=L&D?

3. QUICK POLL
How many internal systems
do your users currently have
‘touchpoints’ with?

4. HUB
01
#
UNIFY SYSTEMS
TO CREATE ONE
LEARNER VIEW

5. 01 UNIFY SYSTEMS FOR ONE
LEARNER VIEW
Saves time accessing multiple systems
= YAY to more time to do non-admin things.
Provides critical data for you to leverage.
Streamlines the entire L&D function, providing you with
a clear view of learner touchpoints across the business.

6. BIG
DATAAND
PERSONALISATION
02
#

7. 02 HARNESS YOUR DATA
MORE EFFECTIVELY
Create learner personas to define pain points
and motivators.
Use data to create effective audience segmentation.
Use these segments to provide more relevant, useful
and timely interventions.

8. BECOME A CONTENT
MARKETING
MASTER
03
#

9. 03 CREATING RELEVANT CONTENT
FOR AUDIENCES
Don’t always re-invent the wheel - re-purpose what
you already have.
Use rich media interventions proven to engage,
such as videos and infographics.
One size DOES NOT fit all - create different content
for different audience segments.

10. AUTOMATE IT
(BUT KEEP IT HUMAN)
04
#

11. 04 AUTOMATION
EDUCATION STATION
Leverage data you have gathered, analysed and segmented
to create timely, relevant interventions for learners.
Be useful and always fulfil WIIFM (What’s In It For Me).
Keep it human.
Always include a clear call-to-action.

12. OPTIMISE,
OPTIMISE, OPTIMISE
AND NEVER, EVER STOP...
05
#

13. QUICK POLL
Do you currently do any sort
of analysis on the success of
your training interventions?

14. 05 ITERATE, REVIEW,
RE-STRUCTURE
Please, please, please benchmark current performance.
A/B test whenever and wherever you can.
Get feedback from your audience, NEVER assume.
Install Google Analytics ASAP.

15. CUSTOMER
(READ: LEARNER)
EXPERIENCE
06
#

16. 06 KEEPTHEM
COMING BACK FOR MORE
Leverage all this insight to improve learner journeys.
Always be in the mindset of your learners - ask yourself:
“What do my learners want?”
Work hard to remove pain-points, hurdles and
obstructions that make learning difficult.
Observe, shape, perform.

17. DIGITALTRANSFORMATION
You may need a tech overhaul - you’re only as powerful
as the tools you use.
Accept that your audience is evolving and changing
- so must you.
You must be the driver of change in your business.
All roads lead to

18. THANK YOU
Free Trial: www.litmosheroes.com/free-trial
ASHLEY SINCLAIR
Senior Marketing Manager
www.linkedin.com/in/ashsinclair/