Why is it that companies like Dropbox and Atlassian are worth 2x more than regular software companies post-IPO? How do they grow faster and more efficiently than their peers? The answer is simple: the product itself is the primary driver of growth. Product led growth (PLG) is a go-to-market strategy that relies on the product itself as the primary driver of user acquisition, conversion and expansion. Come hear how you can implement PLG as a part of your strategy and use it to more than 2x your growth.

1. PRODUCT LED GROWTH
How to 2x your growth with a product led strategy.

2. BE LIKE

3. NO SHIT. HOW?

4. EMBRACE PRODUCT LED
GROWTH
Build product for
end users
Distribute product to
end users

5. THE END USER
ERA IS HERE

6. HOW DID YOUR
COMPANY ADOPT
CCCCC?

7. Jane
JANE SIGNED UP FOR
SLACK

8. Jane Jane’s
Team
JANE’S TEAM STARTED
USING SLACK

9. Jane Jane’s
Team
Everyone
PRETTY SOON EVERYONE
WAS ON SLACK

10. Jane Jane’s
Team
Everyone “We Love
Slack!”
“WE LOVE SLACK!”

11. IT USED TO BE HARD
TO ADOPT NEW
SOFTWARE

12. Long sales
process
Complex
implementation
Training &
certification
LOTS OF PEOPLE

13. Complex
implementation
Long sales
process
Training &
certification
LOTS OF TIME

14. NOT ANYMORE

15. AND IT’S NOT JUST
SLACK…

16. END USERS ARE FINDING
PRODUCTS

17. AND TELLING THEIR BOSS
WHICH ONES TO BUY

18. CIO ERA EXEC. ERA END USER ERA
BUYER EVOLUTION

19. Sales led
growth
Marketing
led growth
Product
led growth
CIO ERA EXEC. ERA
GO-TO-MARKET
RESPONSE
END USER ERA

20. THE END USER ERA
IS (FINALLY!) HERE

21. EMBRACE PRODUCT LED
GROWTH
Build product for
end users
Distribute product to
end users

22. Build product for
end users
Distribute product to
end users
EMBRACE PRODUCT LED
GROWTH

23. GOOD DESIGN
IS NOW TABLE
STAKES

24. BUT IT’S
NOT ENOUGH…

25. YOU NEED TO
SOLVE END USER
PAIN

26. Executive
Pain
I need ROI.
End User
Pain
I am annoyed.““
ROI VS. ANNOYANCE

27. We need to
manage our sales
pipeline.
I hate internal
emails.
““
ROI VS. ANNOYANCE
Executive
Pain
End User
Pain

28. ROI VS. ANNOYANCE
Executive
Pain
End User
Pain

29. I hate expense reports.
So annoying!
I hate file sharing.
So annoying!
I hate internal emails.
So annoying!
I hate scheduling.
So annoying!
I hate web conferencing.
So annoying!
I hate post-it notes.
So annoying!
ANNOYANCE IS
OPPORTUNITY

30. EMBRACE PRODUCT LED
GROWTH
Build product for
end users
Distribute product to
end users

31. Distribute product to
end users
Distribute where
users live
Make it easy to
get started
Deliver value
before paywall
Hire sales last
EMBRACE PRODUCT LED
GROWTH

32. If your user lives here
DISTRIBUTE YOUR
PRODUCT WHERE YOUR
USER LIVES

33. App Directory
DISTRIBUTE YOUR
PRODUCT WHERE YOUR
USER LIVES
Distribute there too

37. Request Demo
Contract Order Form
Configuration Implementation
Training Support Tickets
Talk to Sales Sign Up Ts & Cs
Automated Onboarding
Documentation Knowledge Base
Bots Community
SSO
End users hate this End users love this
MAKE IT EASY TO GET
STARTED – END USERS
DEMAND SELF SERVE

42. Paywall after
“aha!” moment
“Aha!” moment
DELIVER VALUE TO END
USERS BEFORE THEY HIT
THE PAYWALL

44. Hire support1. Got users?
2. Got teams?
Hire salesGot depts?3.
HIRE SALES LAST – AFTER
END USERS HAVE PUSHED
ADOPTION

46. BE LIKE

47. EMBRACE PRODUCT LED
GROWTH
Build product for
end users
Distribute product to
end users

48. THANKS

49. Our mission is to improve
people’s working lives.
We do this by:
• Investing in the best software products
• Driving product led growth
Learn more at ov.vc
THE PRODUCT LED GROWTH VC