The document discusses postmodern theories that are present in Lady Gaga's music video for "Telephone" including:
1) Narcissism, as seen through her revealing costumes and provocative dancing which showcase her confidence and vanity.
2) Intertextual referencing of films like Pulp Fiction and Kill Bill, shown through the opening credits and the car from Kill Bill.
3) Bricolage, where she borrows elements from other media, like portraying a 1950s housewife and commenting on women's rights by poisoning food.
A Level media research into music video theories by Laura Vaabel. Includes audience type research, uses and gratifications model, audience reception theory, hypodermic needle theory, Hartley, examples of where these theories can be applied and how they can be applied to my own product.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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2. Lady GAGA – Telephone
http://www.youtube.com/watch?v=EVBsypHzF3U
3. Narcissism
• Narcissism is when some one is fascinated in them
selves a common word for this would be vain or vanity.
• Within Gaga’s video telephone we can see a specific
element of narcissism especially through her costume
as this is revealing this not only shows her confidence
within herself but also her vanity of herself. Another
example of this is within her dancing, this is very sexual
and provocative giving the element of narcissism.
• Gaga is a main artist who uses Narcissism a lot
throughout many of her videos.
4. Intertexual Referencing and homage
• Intertextual Referencing Is when a music video
directly references to another piece of media.
• Within Gaga’s video Telephone she references to
Pulp Fiction and Kill Bill a lot. Pulp Fiction is
brought in as the opening credits are similar. Kill
Bill is also brought in through the car she is in this
can also be seen as homage which means
respectful imitation . In my opinion the directing
is much like Quentin Tarrontinos directing
showing a link and the intertextual referencing.
5. Bricolage
• Bricolage is when you borrow a form of
media.
• Within Gaga’s Telephone video, she is acting
out as a 50’s housewife and when she adds
poison to the food, this indicated her feelings
on women's rights. This also shows off the
stereotypes of women.
6. How this will help me…
• Form learning and looking into this task, I have
found out some ideas for my own music video,
as I am more aware of postmodern theories
and also some standard theories.
• I can also use references and copy clips from
other forms of media because it promotes
that artist and allows them to connect to the
audience.
