The Lego case study, the great turnaround 2003 - 2013John Ashcroft
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
Comm. 450 - Advertising & Brand Communication Management
CSUF Spring 2017
Final Project
The purpose of this team project was to apply the knowledge we had acquired and implement it to a real brand. The audit consists of four sections: 1) Background 2) Brand Inventory 3) Brand Exploratory, and 4) Strategic Recommendations.
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
This is an analysis on Apple's Financial condition in 2013 where there's an excess cash and recommendation on how to do financial decision based on the condition.
The Lego case study, the great turnaround 2003 - 2013John Ashcroft
In presenting his report to management in June 2003, Jørgen Vig Knudstorp, then head of strategic development had pulled no punches, “We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break up of the company. In 2013, LEGO reported profits of $1.5 bn on sales of $4.5 bn. Quite a turnaround! Here's how.
Comm. 450 - Advertising & Brand Communication Management
CSUF Spring 2017
Final Project
The purpose of this team project was to apply the knowledge we had acquired and implement it to a real brand. The audit consists of four sections: 1) Background 2) Brand Inventory 3) Brand Exploratory, and 4) Strategic Recommendations.
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
This is an analysis on Apple's Financial condition in 2013 where there's an excess cash and recommendation on how to do financial decision based on the condition.
Diagnostic de la marque LEGO.
Étude de cas Master 2 Celsa, en formation continue, juin 2011.
Auteurs: Valérie BERNARD, Anne-Sophie CANEL, Alice DESJARDINS, Elisabeth HUGOT & Coba Taillefer.
Empreinte de marque, échelle de valeur de marque, positionnement systémique, bilan de santé & recommandations stratégiques.
Lego Serious Play & Business Model CanvasJan Peeters
I made a report on the Lego Serious Play workshop I organized together with Flanders DC. We used the Lego Serious Play method to deliver a business model canvas for an innovative carpet.
A Digital Marketing Strategy for Spotify Maura Hickey
This is a digital strategy for Spotify, delving into a situation analysis, customer analysis, competitor analysis, external factors, objectives, digital marketing channels strategy and tactics, measurement and control and strategy implementation.
Engage // Innovate & Holger Nils Pohl ran a half-day workshop on Your Innovation Tools: Strategy Tools for the Next Generation at the Front End of Innovation (FEI) 2014 in Venice, Italy.
23 workshop participants worked through a series of new innovation tools, including Three Levels of Business Models and Strategic Innovation Canvas.
Learn more at www.strategytoolsforthenextgeneration.com/tools/
FEI Venice Workshop - Your Future Innovation ToolsChristian Rangen
Engage // Innovate & Holger Nils Pohl ran a half-day workshop on Your Innovation Tools: Strategy Tools for the Next Generation at the Front End of Innovation (FEI) 2014 in Venice, Italy.
23 workshop participants worked through a series of new innovation tools, including Three Levels of Business Models and Strategic Innovation Canvas.
Learn more at www.strategytoolsforthenextgeneration.com/tools/
Front End of Innovation Workshop - Your Future Innovation Tools Engage // Innovate
Your Future Innovation Tools - Strategy Tools for the Next Generation. Half-Day workshop on the opening day of Front End of Innovation 2014
Workshop run by strategy and innovation experts, Elisabeth Ovstebo and Christian Rangen of Engage // Innovate and Visual Strategy Facilitator Holger Nils Pohl.
Your Future Innovation Tools - Strategy Tools for the Next Generation. Half-Day workshop on the opening day of Front End of Innovation 2014.
This expanded version includes photos and visual recordings.
Workshop run by strategy and innovation experts, Elisabeth Ovstebo and Christian Rangen of Engage // Innovate and Visual Strategy Facilitator Holger Nils Pohl.
This file about MIS in LEGO company and how they use MIS to improve their work and their business .we ar so glad that you see the file and tell us how does it and how can we improve our file
Talk at SRI for Post Industrial Forum
June 28, 2023 5pm-8pm
https://post-industrial.institute/forum/
Frode Odegard invitation
https://www.linkedin.com/in/odegard/
Gamifiying information systems: How to motivate users with game elementsLuis de-Marcos Ortega
Gamification is the use of game elements in non-game contexts to foster participation and motivate action. This lecture presents the philosophical and learning basis for including game elements in information systems. Game elements, examples of gamification and its variations are then presented. The process to gamify applications is introduced emphasizing on the underlying psychological theories. The lecture concludes with criticism to gamification.
Global Advanced Management Program
All India Management Association
Program Director: Professor Solomon Darwin, UC Berkeley
Expanding Markets by Leveraging Emerging Technologies
Agenda: June 25 – July 01, 2023
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. TEN slides - TEN models
1. PESTLE
2. Porters five forces
3. Market life cycle
4. Value chain
5. Core problem
6. Confrontation matrix
7. Canvas model
8. Canvas model +5
9. International strategy
10. Ansoff's model
3. Mission, Vision & Brand Values
Mission: ‘Invent the future of
’
Vision: ‘Inspire and develop the builders of
Values:
• Imagination
• Creativity
• Quality
• Learning
’
4. Company History & Profile
1932 – Started by Kirk Kristiansen – “Only the best is good enough”
1958 – Plastic cubes were introduced – “There’s one word I can say - ‘plastics’
1966 – Lego train toy – “Who said you can’t have a train in your house?’
1968 – Legoland Park in Billund – “Now you can be LEGO too”
1988 – Lego World Cup – “Show the world how good you are”
1997 – Lego Video Game – “You won’t lose your bricks anymore
2012 – Four billion minifigures produced – “Now we are the world’s biggest
population group”
5. PEST analysis
• Adverse
geopolitical
representation
• Gender
neutrality
• Corporate tax
games
• Labor politics
• Currency
fluctuations
• Positive
economic
downturn
• Advanced
Economies
Growth
• OECD Fertility
Rates
• Targeting China
and India
• Renewable
Energy & Zero
Waste Prog-s
• Three
Dimensional
Printing
• Virtual Platform
Development
• Tablet & Mobile
Market
6. Five Forces Analysis
Threat of new entrants –
(patents, oil prices)
Threat of substitutes –
(simplicity, design, China)
Bargaining power of customers –
(B2B, retailers control)
Bargaining power of suppliers –
(Oil, Chem&film mkt, CoC)
Intensity of rivalry –
(distribution channels, online sales)
Complementors –
(Mega Blocks, Mattel, Oxford Toys)
12. CM
a o
n d
v e
a l
s
Disney
Warner
EA
Sony
Paramount
Schools
Producing
Promoting
R&D
HR
Inspiration
Brands
Production
Promotion
Lego
Duplo
Friends
Legoland
Games
Video
Movie
Education
R&D
Legoland & stores
CSR
Pick-a-brick
Design
Stores
Legoland
Schools
Purchases
Tickets
Children
Adults
Families
that are
themepark
visitors
Children in
schools
Advertising
Partnerships
13. CM
a o
n d
v e
a l
S
+5
Great wall
film company
Producing
Promoting
R&D
Annapurna
studios
School system
IKEA
Production
Promotion
Lego
Great Wall
Popular
movies/
characters
Bollywood
Furniture
HR
Inspiration
Brands
Art
Education
R&D
Legoland & stores
Stores
Legoland
Schools
Purchases
Tickets
Children
Adults
Families
that are
themepark
visitors
Children in
schools
Advertising
Partnerships
16. Strategic recommendations
• Invest in emerging markets (China, India, Mexico)
• Increase market share in Eastern Europe
• Expand ‘direct to customer’ activities
• Increase Product Placement in Movies
• Find more complementors & make exclusive agreements
• Expand Lego Friends segment