The document discusses GlorAR, an augmented reality platform that allows brands to incorporate AR into marketing materials like catalogs, stores, and printed collateral. It provides examples of how companies like IKEA, Wonderbra, Volvo, McDonald's, Starbucks, and Lego have used AR to virtually demonstrate products, make ads interactive, provide more product information, educate customers, and entertain customers. The platform claims to increase likelihood to buy by 60% and willingness to pay 30% more through AR. It positions itself as a scalable and effective sales and marketing tool that is easy to start and deploy for both marker-based and location-based AR experiences.